Customer transaction prompting advertisement presentment and impressions

Patent metadata

Field	Value
Publication number	US-2016140604-A1
Application number	US-201414541789-A
Country	US
Kind code	A1
Filing date	Nov 14, 2014
Priority date	Nov 14, 2014
Publication date	May 19, 2016
Grant date	—

Abstract

Embodiments of the invention are directed to a system, method, or computer program product for advertisement presentment based on customer transactions at a brick and mortar merchant location. The invention compiles transaction data across a financial institution for transactions with a merchant. The system generalizes the transaction data across the financial institution based on category of product or merchant associated with the transaction. Subsequently, the generalized data may be presented to an advertiser for correlating recent brick and mortar purchases of a customer to advertisements to present to a customer online or offline in the future. Furthermore, the transaction data may include data identifying the specific products purchased by the customer. In this way, the specific product data may match to advertisements previously viewed or presented to a customer.

First claim

What is claimed is:

1 . A system for advertisement presentment, the system comprising:
a memory device with non-transitory computer-readable program code stored thereon; a communication device; a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute the computer-readable program code to:
receive transaction data associated with a customer transaction, wherein the received customer transaction data includes SKU data and/or electronic communication data from electronic communications between a merchant and the customer;
identify item level data for products of the transaction, wherein item level data includes specific information identifying a product including a model number, name, and manufacturer of the product of the transaction;
compile the item level data across a financial institution;
generalize the item level data across the financial institution based on a category of product and/or category of merchant;
receive a request for advertisement correlation data from an advertiser, wherein the advertisement correlation data includes the generalized item level based on the category of product and/or category of merchant;
match the generalized item level data to the request; and
present feedback for future advertisements based on the request for advertisement correlation data.

2 . The system of claim 1 , wherein the processing device is further configured to execute the computer-readable program code to:
receive information indicating one or more advertisements for a merchant, product, and/or service viewed by a customer; identify the product and merchant of the advertisement viewed; match the merchant, product, and/or service of the one or more advertisements viewed by the customer to the item level transaction data; and provide advertising effectiveness data including feedback indicating successfulness of advertisements based on a match between the viewed advertisements and item level data from the customer transactions.

3 . The system of claim 1 , wherein receiving electronic communication data includes monitoring email addresses of the customer and the merchant to identify electronic communications associated with transactions and retrieving the electronic communication data.

4 . The system of claim 1 , wherein generalizing the item level data across the financial institution based on a category of product and merchant includes removing customer information from the item level data and correlating each of the products of each of the transactions for the item level data into a category of product and/or by merchant associated with the transaction.

5 . The system of claim 1 , further comprising matching the item level data for products of the transaction identified by the received transaction data to financial account data received at the financial institution for processing the transaction.

6 . The system of claim 1 , wherein presenting feedback for future advertisements based on the request for advertisement correlation data further comprises providing an interactive interface for advertisement searching of generalized item level data to predict future transactions of customers and target advertisements based on the generalized item level data.

7 . The system of claim 2 , wherein receiving information indicating one or more advertisements for a merchant, product, and/or service viewed by the customer further comprises receiving information identifying that the customer viewed at least one online advertisement by identifying customer selected advertisements, a duration of viewing a webpage with advertisements, scrolling over advertisements during an online session, identifying online search queries, or social network endorsements of the customer.

8 . The system of claim 2 , wherein matching the merchant, product, and/or service of the one or more advertisements viewed by the customer to transactions completed by the customer further comprises identifying perfect matches and imperfect matches, wherein perfect matches are a same merchant, product, and/or service associated with a transaction of the customer and the at least one advertisement viewed by the customer and imperfect matches are a similar merchant, product, and/or service of a customer transaction and the at least one advertisement viewed by the customer.

9 . The system of claim 2 , wherein providing advertising effectiveness data including providing a confidence associated with a success of the at least one advertisement based on a likelihood that the at least one advertisement was viewed by the customer, a perfect or imperfect match of products of the at least one advertisement and the transaction, and a time frame between the at least one advertisement for the product and the transaction for the product in a viewed advertisement.

10 . A computer program product for advertisement presentment, the computer program product comprising at least one non-transitory computer-readable medium having computer-readable program code portions embodied therein, the computer-readable program code portions comprising:
an executable portion configured for receiving transaction data associated with a customer transaction, wherein the received customer transaction data includes SKU data and/or electronic communication data from electronic communications between a merchant and the customer; an executable portion configured for identifying item level data for products of the transaction, wherein item level data includes specific information identifying a product including a model number, name, and manufacturer of the product of the transaction; an executable portion configured for compiling the item level data across a financial institution; an executable portion configured for generalizing the item level data across the financial institution based on a category of product and/or category of merchant; an executable portion configured for receiving a request for advertisement correlation data from an advertiser, wherein the advertisement correlation data includes the generalized item level based on the category of product and/or category of merchant; an executable portion configured for matching the generalized item level data to the request; and an executable portion configured for presenting feedback for future advertisements based on the request for advertisement correlation data.

11 . The computer program product of claim 10 , further comprising:
an executable portion configured for receiving information indicating one or more advertisements for a merchant, product, and/or service viewed by a customer; an executable portion configured for identifying the product and merchant of the advertisement viewed; an executable portion configured for matching the merchant, product, and/or service of the one or more advertisements viewed by the customer to the item level transaction data; and an executable portion configured for providing advertising effectiveness data including feedback indicating successfulness of advertisements based on a match between the viewed advertisements and item level data from the customer transactions.

12 . The computer program product of claim 10 , wherein receiving electronic communication data includes monitoring email addresses of the customer and the merchant to identify electronic communications associated with transactions and retrieving the electronic communication data.

13 . The computer program product of claim 10 , wherein generalizing the item level data across the financial institution based on a category of product and merchant includes removi

Assignees

• Bank Of America

Inventors

• Blackhurst Jason P
• Shahda Frederick A
• Abbott Robert L
• Hamilton Alfred

Classifications

• G06Q30/0246 Primary

  Traffic · CPC title