Generating company profiles based on member data

Patent metadata

Field	Value
Publication number	US-2016132832-A1
Application number	US-201514602120-A
Country	US
Kind code	A1
Filing date	Jan 21, 2015
Priority date	Nov 6, 2014
Publication date	May 12, 2016
Grant date	—

Abstract

Techniques for automatically generating a company profile in a social network are described. A profile generation module can access employment data from a member profile in a social network. Additionally, the profile generation module can determine an employer based on the accessed employment data. Furthermore, the profile generation module can verify that the determined company does not have an existing entity profile in the social network. Moreover, the profile generation module can authenticate the verified employer based on member data from the social network. Subsequently, the profile generation module can generate and post the entity profile on the social network.

First claim

What is claimed is:

1 . A method comprising:
accessing employment data from a member profile of a member in a social network; determining an employer based on the accessed employment data; verifying that the determined employer does not have an existing entity profile in the social network; authenticating the verified employer based on member data from the social network; generating, using a profile generation module, an entity profile for the authenticated employer using the member data; and causing a presentation of the generated entity profile on the social network.

2 . The method of claim 1 , further comprising:
determining an administrator member profile to manage the posted entity profile based on the member data; and transmitting a request to the administrator member profile to manage the posted entity profile.

3 . The method of claim 2 , wherein the administrator is determined based on a job title of a member profile.

4 . The method of claim 1 , wherein the generated entity profile includes an entity name of the employer, an entity location, a website associated with the employer, and an industry associated with the employer.

5 . The method of claim 1 , wherein the generated entity profile includes a list of member profiles belonging to employees of the employer.

6 . The method of claim 1 , wherein the authentication includes:
calculating a member engagement value based on member activity and behavior data corresponding to the member profile, the member activity and behavior data having a number of page views in the social network; and authenticating the verified employer based on the generated engagement value.

7 . The method of claim 1 , wherein the authentication includes:
calculating a member ranking score based on social graph data corresponding to the member profile, the social graph data having a number of connections; and authenticating the verified employer based on the generated engagement value.

8 . The method of claim 1 , further comprising:
calculating a confidence level for the verified employer, the confidence level corresponding to a probability that the member is an employee of the employer; and wherein the verified employer is not authenticated when the confidence level is below a predetermined threshold.

9 . The method of claim 1 , wherein the verification includes:
determining that a website associated with the employer is not the same as a website associated with another entity profile in the social network.

10 . The method of claim 1 , wherein the verification includes:
determining that a company name and a location associated with the employer is not the same as a company name and a location associated with another entity profile in the social network.

11 . A social network system comprising:
a first database having member profile data and entity profile data; a second database having social graph data; a third database having member activity and behavior data; one or more processors configured by a profile generation module to:
access, from the member profile data, employment data from a member profile of a member in the social network;
determine an employer based on the accessed employment data;
verify, using the entity profile data, that the determined employer does not have an existing entity profile in the social network;
authenticate the verified employer based on the social graph data and the member activity and behavior data;
generate an entity profile for the authenticated employer using the member profile data; and
cause a presentation of the generated entity profile on the social network.

12 . The system of claim 11 , wherein the profile generation module is further configured to determine an administrator for the posted entity profile based on the member data; and
a network interface device to transmit a request to a member profile of the administrator to manage the posted entity profile.

13 . The system of claim 12 , wherein the administrator is determined based on a job title of a member profile.

14 . The system of claim 11 , wherein the generated entity profile includes an entity name of the employer, an entity location, a website associated with the employer, and an industry associated with the employer.

15 . The system of claim 11 , wherein the generated entity profile includes a list of member profiles belonging to employees of the employer.

16 . The system of claim 11 , wherein the profile generation module is further configured to:
calculate a member engagement value based on member activity and behavior data corresponding to the member profile, the member activity and behavior data having a number of page views in the social network; and authenticate the verified employer based on the generated engagement value.

17 . The system of claim 11 , wherein the profile generation module is further configured to:
calculate a member ranking score based on social graph data corresponding to the member profile, the social graph data having a number of connections; and authenticate the verified employer based on the generated engagement value.

18 . The system of claim 11 , wherein the profile generation module is further configured to:
calculate a confidence level for the verified employer, the confidence level corresponding to a probability that the member is an employee of the employer; and wherein the verified employer is not authenticated when the confidence level is below a predetermined threshold.

19 . The system of claim 11 , wherein the profile generation module is further configured to:
determine that a website associated with the employer is not the same as a website associated with another entity profile in the social network.

20 . A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
accessing employment data from a member profile of a member in a social network; determining an employer based on the accessed employment data; verifying that the determined employer does not have an existing entity profile in the social network; authenticating the verified employer based on member data from the social network; generating an entity profile for the authenticated employer using the member data; and causing a presentation of the generated entity profile on the social network.

Assignees

• Linkedin Corp

Inventors

• Pinkovezky Aviad
• Feng Huining
• Dimapilis Michael Brentley
• Deb Viman
• Huang Jingjing
• Santos Timothy Vergara

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• H04L63/08

  for authentication of entities (cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32) · CPC title

• H04W4/21

  for social networking applications · CPC title

• G06Q10/1053 Primary

  Employment or hiring · CPC title

• H04L67/30

  Profiles · CPC title