Coupon provider

Patent metadata

Field	Value
Publication number	US-2016110767-A1
Application number	US-201414519858-A
Country	US
Kind code	A1
Filing date	Oct 21, 2014
Priority date	Oct 21, 2014
Publication date	Apr 21, 2016
Grant date	—

Abstract

One or more methods and/or techniques for coupon providing is provided herein. A user, of a client device, may search for an entity (e.g., a consumer product and/or service). The entity may be associated with a domain (e.g., a business that offers the entity for purchase). An advertisement associated with the entity and/or the domain may be identified. A coupon associated with the advertisement for the domain may be identified. The coupon may be applicable to the entity. The advertisement and the coupon may be provided on a webpage.

First claim

What is claimed is:

1 . A method of providing a coupon for an advertisement, comprising:
evaluating a query to identify an entity, the entity comprising at least one of a consumer product identifier or a service identifier; identifying a domain associated with an advertisement corresponding to the entity; identifying a coupon for the domain based upon the advertisement; and providing the advertisement and the coupon.

2 . The method of claim 1 , the identifying a domain comprising:
identifying a business as the domain based upon the entity being available for purchase from the business.

3 . The method of claim 1 , comprising:
generating a search engine results page for the query; and including a search result, comprising the advertisement and a coupon interface element for the coupon, within the search engine results page.

4 . The method of claim 3 , comprising:
responsive to a selection of the coupon interface element, displaying an interactive coupon interface comprising at least one of a coupon code, a copy option, a coupon code success notification, a coupon code instruction, a share option, user coupon comments, a coupon discovery component, or a print coupon option.

5 . The method of claim 1 , the providing comprising:
presenting a coupon code responsive to a user selecting the coupon.

6 . The method of claim 5 , the presenting a coupon code comprising:
presenting a copy option for the coupon code; and presenting a paste option to insert the coupon code into a promotional interface associated with a checkout webpage for one or more entities associated with the coupon.

7 . The method of claim 5 , the presenting a coupon code comprising:
presenting a notification that the coupon code will be applied at a checkout webpage responsive to a purchase of the entity associated with the coupon.

8 . The method of claim 5 , the presenting a coupon code comprising:
presenting at least one of a barcode, a radio frequency (RF) code, a quick response (QR) code, or a near-field communicator.

9 . The method of claim 1 , comprising:
collecting interaction information regarding user interaction with the coupon; and utilizing the interaction information to determine at least one of:
whether to subsequently associate the coupon with the advertisement; or
whether to increase or decrease a cost to purchase a space for at least one of the advertisement or the coupon.

10 . The method of claim 1 , comprising at least one of:
presenting a share option for sharing the coupon through a social network; or presenting a coupon discovery component.

11 . A system for providing a coupon for an advertisement, comprising:
a coupon provider component configured to:
evaluate a query to identify an entity, the entity comprising at least one of a consumer product or a service identifier;
identify a domain that provides an advertisement associated with the entity;
identify a coupon for the domain based upon the advertisement; and
provide the advertisement and the coupon.

12 . The system of claim 11 , the coupon provider component configured to:
present a copy option for the coupon code; and present a paste option to insert the coupon code into a promotional interface associated with a checkout webpage for one or more entities associated with the coupon.

13 . The system of claim 11 , the coupon provider component configured to:
present a notification that the coupon code will be applied at a checkout webpage responsive to a purchase of an entity associated with the coupon.

14 . The system of claim 11 , the coupon provider component configured to:
generate a search results page for the query; and include a search result, comprising the advertisement and a coupon interface element for the coupon, within the search results page.

15 . The system of claim 11 , the coupon provider component configured to:
present at least one of a barcode, a radio frequency (RF) code, a quick response (QR) code, or a near-field communicator comprising the coupon code.

16 . The system of claim 11 , the coupon provider component configured to:
collect interaction information regarding user interaction with the coupon; and utilize the interaction information to facilitate at least one of an advertisement sale or a coupon sale.

17 . The system of claim 11 , the coupon provider component configured to at least one of:
present a share option for sharing the coupon through a social network; or present a coupon discovery component.

18 . A non-transitory computer readable medium comprising computer executable instructions that when executed by a processor perform a method for providing a coupon for an advertisement, comprising:
identifying an advertisement, of an entity, provided through an interface; identifying a domain associated with the entity; identifying a coupon for the domain; and providing the coupon through the interface.

19 . The method of claim 18 , the interface comprising at least one of a search engine results page, a social network interface, an email application, a calendar application, a mobile app, or an application.

20 . The method of claim 18 , comprising:
providing the coupon as a coupon interface element; and responsive to a selection of the coupon interface element, displaying an interactive coupon interface comprising at least one of a coupon code, a copy option, a coupon code success notification, a coupon code instruction, a share option, user coupon comments, an coupon discovery component, or a print coupon option.

Assignees

• Yahoo Inc

Inventors

• Bax Eric
• Peng John
• Abraham Mark
• Forbes Roxana Iuliana Marcu
• Pozzi Tomaso

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0256 Primary

  User search · CPC title

• G06Q50/01

  Physics · mapped topic