Flexible Analytics-Driven Webpage Design and Optimization

Patent metadata

Field	Value
Publication number	US-2016103807-A1
Application number	US-201514980125-A
Country	US
Kind code	A1
Filing date	Dec 28, 2015
Priority date	Sep 12, 2014
Publication date	Apr 14, 2016
Grant date	—

Abstract

In an approach for selecting a version of a webpage to present to a user, a processor receives a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage. A processor receives information about the device. A processor determines a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage. A processor causes the version of the webpage to be presented.

First claim

What is claimed is:

1 . A method for selecting a version of a webpage to present to a user, the method comprising:
receiving, by one or more processors, a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage, wherein the webpage is comprised of one or more modules, and wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules; receiving, by one or more processors, information about the device, wherein the information about the device is selected from the group consisting of device type, Internet Protocol (IP) address, cookies, and web browsing history; monitoring, by one or more processors, usage information of the plurality of versions of the webpage, based on the predefined goal associated with the webpage; storing, by one or more processors, the monitored usage information of the plurality of versions of the webpage; determining, by one or more processors, a version of the webpage to present, based on the information about the device, a predefined goal associated with the webpage, and user satisfaction information for the plurality of versions of the webpage, wherein the user satisfaction information comprises survey responses from previous accesses to the plurality of versions of the webpage, wherein determining a version of the webpage to present comprises accessing the monitored usage information of the plurality of versions of the webpage and determining the version of the webpage to present, based on the monitored usage information of the plurality of versions, the information about the device, and the predefined goal associated with the webpage; and causing, by one or more processors, the version of the webpage to be presented.

Assignees

• IBM

Inventors

• Anderson Taylor J
• Brugler Thomas S
• Chen Richard
• Craig Randall A
• Moore Kristin S

Classifications

• G06F16/9577

  Optimising the visualization of content, e.g. distillation of HTML documents · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• G06Q10/10

  Office automation; Time management · CPC title

• G06F3/0481

  based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance · CPC title

• G06F40/103

  Formatting, i.e. changing of presentation of documents (automatic justification G06F40/189; automatic line break hyphenation G06F40/191) · CPC title