Native ad format for interest-based content subscriptions in email

Patent metadata

Field	Value
Publication number	US-2016014060-A1
Application number	US-201414329489-A
Country	US
Kind code	A1
Filing date	Jul 11, 2014
Priority date	Jul 11, 2014
Publication date	Jan 14, 2016
Grant date	—

Abstract

Techniques are provided that include displaying an offer for an interest-based content subscription on an email application Web site, the offer being selectable and displayed in a native format of the email application, and, upon receiving an indication that the offer has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site. According to some such arrangements, generating the interest-based content subscription may include contacting a third-party Web site associated with the offer, and communicating at least one of an actual identification and a disposable identification of the user to the third-party Web site. The interest-based content subscription may be limited based on at least one of a time duration and a frequency parameter.

First claim

1 . A system, for offering an interest-based content subscription via an email application, the system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:
a subscription module configured to:
display an offer element for an interest-based content subscription on an email application Web site; and
upon receiving an indication that the offer element has been selected by a user, generate an interest-based content subscription without directing a browser application away from the email application Web site.

2 . The system of claim 1 , wherein the offer element comprises at least one of a selectable area that is spatially adjacent to a native advertisement, a selectable area within a native advertisement, and a selectable area within a native advertisement email.

3 . The system of claim 1 , wherein generating the interest-based content subscription includes:
contacting a third-party Web site associated with the offer element; and communicating at least one of an actual identification and a disposable identification of the user to the third-party Web site.

4 . The system of claim 1 , wherein the interest-based content subscription is limited based on at least one of a time duration and a frequency parameter.

5 . The system of claim 1 , wherein the subscription module is further configured to determine one or more additional offers for display based at least on the offer element selected by the user and additional user information.

6 . The system of claim 1 , wherein the email application Web site is configured for display on a mobile device.

7 . The system of claim 1 , wherein the subscription module is further configured to:
generate a subscription folder for the user; and store one or more subscription emails comprising deal information related to the interest-based content subscription within the subscription folder, wherein the deal information is searchable based on one or more deal parameters.

8 . The system of claim 7 , wherein the subscription module is further configured to:
receive an alert request based on one or more deal parameters; and generate an alert indication when at least one subscription email satisfies a condition of the alert request.

9 . A method comprising:
displaying an offer element for an interest-based content subscription on an email application Web site, the offer element being selectable and displayed in a native format of the email application; and upon receiving an indication that the offer element has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site.

10 . The method of claim 9 , wherein the offer element comprises at least one of a selectable area that is spatially adjacent to a native advertisement, a selectable area within a native advertisement, and a selectable area within a native advertisement email.

11 . The method of claim 9 , wherein generating the interest-based content subscription includes:
contacting a third-party Web site associated with the offer element; and communicating at least one of an actual identification and a disposable identification of the user to the third-party Web site.

12 . The method of claim 9 , wherein the interest-based content subscription is limited based on at least one of a time duration and a frequency parameter.

13 . The method of claim 9 , further comprising determining one or more additional offers for display based at least on the offer element selected by the user and additional user information.

14 . The method of claim 9 , wherein the email application Web site is configured for display on a mobile device.

15 . The method of claim 9 , further comprising:
generating a subscription folder for the user; and storing one or more subscription emails comprising deal information related to the interest-based content subscription within the subscription folder, wherein the deal information is searchable based on one or more deal parameters.

16 . The method of claim 15 , further comprising:
receiving an alert request based on one or more deal parameters; and generating an alert indication when at least one subscription email satisfies a condition of the alert request.

17 . A non-transitory computer readable storage medium tangibly storing computer program instructions capable of being executed by a computer processor, the computer program instructions defining the steps of:
displaying an offer element for an interest-based content subscription on an email application Web site, the offer element being selectable and displayed in a native format of the email application; and upon receiving an indication that the offer element has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site, wherein generating the interest-based content subscription includes:
contacting a third-party Web site associated with the offer element; and
communicating at least one of an actual identification and a disposable identification of the user to the third-party Web site.

18 . The non-transitory computer readable storage medium of claim 17 , wherein the computer program instructions further define the step of determining one or more additional offers for display based at least on the offer element selected by the user and additional user information.

19 . The non-transitory computer readable storage medium of claim 17 , wherein the computer program instructions further define the steps of:
generating a subscription folder for the user; and storing one or more subscription emails comprising deal information related to the interest-based content subscription within the subscription folder, wherein the deal information is searchable based on one or more deal parameters.

20 . The non-transitory computer readable storage medium of claim 19 , wherein the computer program instructions further define the steps of:
receiving an alert request based on one or more deal parameters; and generating an alert indication when at least one subscription email satisfies a condition of the alert request.

Assignees

• Yahoo Inc

Inventors

• Vasudevan Sudharsan
• Bhaowal Mayukh
• Ramakrishnan Binu
• Rao Supreeth

Classifications

• H04L51/32

  Electricity · mapped topic

• H04L51/066 Primary

  Format adaptation, e.g. format conversion or compression · CPC title

• H04L51/20

  Electricity · mapped topic

• H04L51/063

  Content adaptation, e.g. replacement of unsuitable content · CPC title

• H04L51/214 Primary

  using selective forwarding · CPC title