Providing Targeted Advertising Using Local Positioning Technology

Patent metadata

Field	Value
Publication number	US-2016012484-A1
Application number	US-201414327767-A
Country	US
Kind code	A1
Filing date	Jul 10, 2014
Priority date	Jul 10, 2014
Publication date	Jan 14, 2016
Grant date	—

Abstract

Methods and systems for providing targeted advertising using local positioning technology are presented. In some embodiments, a customer assistance computing platform may receive one or more attributes associated with a beacon signal received by a customer computing device and an identifier associated with the customer computing device. Subsequently, the computing platform may determine an identity of a customer using the customer computing device. The computing platform then may determine a location of the customer using the customer computing device based on the one or more attributes associated with the beacon signal. Thereafter, the computing platform may select, based on the identity of the customer and the location of the customer, advertising content to be presented to the customer using the customer computing device. Then, the computing platform may send the selected advertising content to one or more recipient computing devices.

First claim

What is claimed is:

1 . A method, comprising:
at a customer assistance computing platform comprising at least one processor, memory, and a communication interface: receiving, by the at least one processor, via the communication interface, from a customer computing device, one or more attributes associated with a beacon signal received by the customer computing device and an identifier associated with the customer computing device; determining, by the at least one processor, an identity of a customer using the customer computing device based on the identifier associated with the customer computing device; determining, by the at least one processor, a location of the customer using the customer computing device based on the one or more attributes associated with the beacon signal received by the customer computing device; selecting, by the at least one processor, based on the identity of the customer using the customer computing device and based on the location of the customer using the customer computing device, advertising content to be presented to the customer using the customer computing device; and sending, by the at least one processor, via the communication interface, to one or more recipient computing devices, the selected advertising content.

2 . The method of claim 1 , wherein the beacon signal received by the customer computing device is associated with at least one beacon deployed at a banking center.

3 . The method of claim 2 , wherein the one or more attributes associated with the beacon signal received by the customer computing device include a unique identifier associated with the at least one beacon deployed at the banking center.

4 . The method of claim 3 , wherein the identifier associated with the customer computing device includes user account information associated with a mobile banking application on the customer computing device.

5 . The method of claim 4 , further comprising:
receiving, by the at least one processor, via the communication interface, from the customer computing device, biometric input information captured by the mobile banking application on the customer computing device.

6 . The method of claim 5 , wherein determining the identity of the customer using the customer computing device includes confirming the identity of the customer using the customer computing device based on the biometric input information captured by the mobile banking application on the customer computing device.

7 . The method of claim 3 , wherein determining the location of the customer using the customer computing device includes accessing beacon deployment information that maps identifiers for a plurality of beacons to corresponding deployment locations of the plurality of beacons.

8 . The method of claim 7 , wherein determining the location of the customer using the customer computing device includes determining that the customer using the customer computing device is located in a specific area of the banking center.

9 . The method of claim 2 , wherein the advertising content to be presented to the customer using the customer computing device is selected based on customer-specific learned experience data.

10 . The method of claim 2 , wherein the advertising content to be presented to the customer using the customer computing device is selected based on web history information.

11 . The method of claim 2 , wherein the advertising content to be presented to the customer using the customer computing device is selected based on transaction history information.

12 . The method of claim 2 , wherein the advertising content to be presented to the customer using the customer computing device is selected based on customer demographic information.

13 . The method of claim 2 , wherein the advertising content to be presented to the customer using the customer computing device is selected based on multi-channel activity information.

14 . The method of claim 2 , further comprising:
prior to sending the selected advertising content to the one or more recipient computing devices, selecting, by the at least one processor, the one or more recipient computing devices from one or more potential recipient computing devices based on the identity of the customer using the customer computing device and based on the location of the customer using the customer computing device.

15 . The method of claim 2 , wherein the one or more recipient computing devices include the customer computing device.

16 . The method of claim 2 , wherein the one or more recipient computing devices include a wall display device at the banking center.

17 . The method of claim 2 , wherein the one or more recipient computing devices include a public device at the banking center.

18 . The method of claim 2 , further comprising:
updating, by the at least one processor, customer history data associated with the customer using the customer computing device, wherein updating the customer history data associated with the customer using the customer computing device includes determining an effectiveness level of the selected advertising content sent to the one or more recipient computing devices.

19 . A system, comprising:
at least one processor; a communication interface communicatively coupled to the at least one processor; and memory storing computer-readable instructions that, when executed by the at least one processor, cause the system to:
receive, via the communication interface, from a customer computing device, one or more attributes associated with a beacon signal received by the customer computing device and an identifier associated with the customer computing device;
determine an identity of a customer using the customer computing device based on the identifier associated with the customer computing device;
determine a location of the customer using the customer computing device based on the one or more attributes associated with the beacon signal received by the customer computing device;
select, based on the identity of the customer using the customer computing device and based on the location of the customer using the customer computing device, advertising content to be presented to the customer using the customer computing device; and
send, via the communication interface, to one or more recipient computing devices, the selected advertising content.

20 . One or more non-transitory computer-readable media storing instructions that, when executed by a computing device comprising at least one processor, memory, and a communication interface, cause the computing device to:
receive, via the communication interface, from a customer computing device, one or more attributes associated with a beacon signal received by the customer computing device and an identifier associated with the customer computing device; determine an identity of a customer using the customer computing device based on the identifier associated with the customer computing device; determine a location of the customer using the customer computing device based on the one or more attributes associated with the beacon signal received by the customer computing device; select, based on the identity of the customer using the customer computing device and based on the location of the customer using the customer computing device, advertising content to be presented to the customer using the customer computing device; and send, via the communication interface, to one or more recipient computing devices, the selected advertising content

Assignees

• Bank Of America

Inventors

• Hanson Carrie Anne
• Scanlon Sharon
• Cardinal Don
• Grigg David M

Classifications

• G06Q30/0261 Primary

  based on user location · CPC title

• H04W4/04

  Electricity · mapped topic

• H04W4/029

  Location-based management or tracking services · CPC title