Methods, systems, and media for reviewing content traffic

Patent metadata

Field	Value
Publication number	US-12591909-B2
Application number	US-202217839398-A
Country	US
Kind code	B2
Filing date	Jun 13, 2022
Priority date	Jun 2, 2010
Publication date	Mar 31, 2026
Grant date	Mar 31, 2026

Abstract

Methods, systems, and media for review content traffic are provided. In accordance with some embodiments of the present invention, a method, implemented on a processor, for reviewing advertisement placement on webpages is provided. The method can include: receiving a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser; obtaining, for the plurality of URLs, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of an advertisement on the page accessed by a URL; presenting a traffic display that includes the plurality of images for the plurality of pages, wherein the plurality of images are user selectable; and, in response to selecting one of the plurality of images, presenting the advertiser with the advertisement traffic and rating information for a URL corresponding to the selected image and providing the advertiser with an opportunity to provide feedback information for the rating information associated with the URL.

First claim

What is claimed is:

1 . A method for reviewing advertisement placement on webpages, the method comprising:
receiving, using a server that includes a hardware processor, a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser; obtaining, using the hardware processor, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of one of the plurality of advertisements associated with the advertiser on a webpage accessed by one of the plurality of URLs; extracting, for each of the plurality of URLs, severity information associated with the content that appears on a page associated with one of the plurality of URLs; presenting, using the hardware processor, a first user interface that includes a plurality of selectable representations of each of the plurality of URLs including the plurality of images, wherein the plurality of images are selectable by the advertiser; and in response to the advertiser selecting a selectable representation from the plurality of selectable representations using the first user interface, presenting, using the hardware processor, a second user interface that provides the advertiser with an opportunity to analyze the placement of the selectable representation of the plurality of advertisements on one of the plurality of URLs, wherein the second user interface includes (1) advertisement traffic associated with a URL corresponding to the selectable representation in a first region of the second user interface, (2) rating information for the URL corresponding to the selectable representation in a second region of the second user interface, wherein the rating information for the URL corresponding to the selectable representation includes an indication of severity level within each of a plurality of content categories based on the extracted severity information associated with the content that appears on the page and an indication of overall risk corresponding to the URL based on the extracted severity information associated with the content that appears on the page, and (3) a word level representation that visually indicates frequency and severity of the content that appears on the page associated with the URL corresponding to the selectable representation.

2 . The method of claim 1 , further comprising:
receiving traffic requirements that include at least one of risk level and objectionable content category; and presenting the second user interface based at least in part on the received traffic requirements.

3 . The method of claim 1 , further comprising:
extracting information relating to the URL corresponding to the selectable representation; generating a rating for the URL corresponding to the selectable representation based at least in part on the extracted information; and associating the generated rating with the URL corresponding to the selectable representation.

4 . The method of claim 1 , further comprising presenting the advertiser with a display for reviewing the advertisement placement based on publisher and risk level.

5 . The method of claim 1 , further comprising presenting the advertiser with a display for reviewing the advertisement placement based on publisher and objectionable content category.

6 . The method of claim 1 , wherein the advertisement traffic information for the URL corresponding to the selectable representation includes at least one of: a number of advertisement impressions, campaign information, advertiser information, publisher information, and event information.

7 . The method of claim 1 , wherein a first word in the word level representation is displayed with a first size and a first color and a second word in the word level representation is displayed with a second size and a second color, wherein the first size, the second size, the first color, and the second color are selected based at least in part on severity and frequency of the first word in comparison with the second word.

8 . The method of claim 1 , wherein the second user interface further comprises a feedback region that provides the advertiser with an opportunity to provide feedback information for the rating information associated with the URL.

9 . The method of claim 1 , wherein, in response to detecting a hover event over the selectable representation of the plurality of selectable representations, a third user interface is presented that includes a summary of the second user interface, wherein the third user interface is presented concurrently with and proximal to the selectable representation in the first user interface.

10 . A system for reviewing advertisement placement on webpages, the system comprising:
a hardware processor that:
receives a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser;
obtains a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of one of the plurality of advertisements associated with the advertiser on a webpage accessed by one of the plurality of URLs;
extracts, for each of the plurality of URLs, severity information associated with the content that appears on a page associated with one of the plurality of URLs;
presents a first user interface that includes a plurality of selectable representations of each of the plurality of URLs including the plurality of images, wherein the plurality of images are selectable by the advertiser; and
in response to the advertiser selecting a selectable representation from the plurality of selectable representations using the first user interface, presents a second user interface that provides the advertiser with an opportunity to analyze the placement of the selectable representation of the plurality of advertisements on one of the plurality of URLs, wherein the second user interface includes (1) advertisement traffic associated with a URL corresponding to the selectable representation in a first region of the second user interface, (2) rating information for the URL corresponding to the selectable representation in a second region of the second user interface, wherein the rating information for the URL corresponding to the selectable representation includes an indication of severity level within each of a plurality of content categories based on the extracted severity information associated with the content that appears on the page and an indication of overall risk corresponding to the URL based on the extracted severity information associated with the content that appears on the page, and (3) a word level representation that visually indicates frequency and severity of the content that appears on the page associated with the URL corresponding to the selectable representation.

11 . The system of claim 10 , wherein the hardware processor further:
receives traffic requirements that include at least one of risk level and objectionable content category; and presents the second user interface based at least in part on the received traffic requirements.

12 . The system of claim 10 , wherein the hardware processor further:
extracts information relating to the URL corresponding to the selectable representation; generates a rating for the URL corresponding to the selectable representation based at least in part on the extracted information; and associates the generated rating with the URL corresponding to the selectable representation.

Assignees

• Integral Ad Science Inc

Inventors

• Hahn David Brett
• Murray Alan

Classifications

• G06Q30/0246 Primary

  Traffic · CPC title