Determination of advertisement based on player physiology
US-10421010-B2 · Sep 24, 2019 · US
US12548397B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-12548397-B2 |
| Application number | US-202318322382-A |
| Country | US |
| Kind code | B2 |
| Filing date | May 23, 2023 |
| Priority date | May 25, 2022 |
| Publication date | Feb 10, 2026 |
| Grant date | Feb 10, 2026 |
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Disclosed are gaming systems, methods and machines that include one or more eye gaze tracking systems. In particular, the eye gaze tracking system may be incorporated with a gaming system, or located with a gaming environment and otherwise connected to a gaming system. When the focus of the user's gaze is identified, the gaming system can activate a response in the feature associated with the user's gaze. This can include a virtual feature on a display screen or a feature, such as lighting or signage, on the gaming system or within the gaming environment.
Opening claim text (preview).
What is claimed is: 1. An electronic gaming system comprising: eye gaze tracking system operable to detect movement of an eye of a user; a display to present text or icons to the user; a gaming cabinet including one or more dynamic features; and control circuitry operable to: receive one or more images of the user's eye; determine a position of the user's eye; identify one or more sections of the display or the one or more dynamic features of the gaming cabinet to which the user's eye is directed based on the position of the user's eye, wherein the sections include one or more of the text or the icons of the display, and the gaming cabinet includes the one or more dynamic features; and change the text, the icons, or the one or more dynamic features, based on the identified one or more sections of the at least one of the display or the dynamic feature of the gaming cabinet to which the user's eye is directed. 2. The system of claim 1 , wherein the control circuitry is further operable to: determine if the user's eye is directed towards a dynamic feature of the one or more dynamic features; and responsive to determining the user's eye directed towards the dynamic feature, control a characteristic of the dynamic feature; associate a focal point with the user's eye directed towards the dynamic feature; determine if there is a change in the focal point; and responsive to determining the change in the focal point, change the dynamic feature. 3. The system of claim 2 , wherein the one or more dynamic features include cabinet lighting, a button, a physical reel, or a player interface. 4. The system of claim 3 , wherein the one or more dynamic features are operable to change a position, an orientation, a color, a level of illumination, a pattern of illumination, or speed of movement. 5. The system of claim 1 , wherein the eye gaze tracking system is further operable to perform a calibration operation to determine an initial position of the user's eye. 6. The system of claim 1 , wherein the one or more text or icons include one or more reels provided on the display, the control circuitry operable to: determine if the user's eye is directed towards a reel of the one or more reels; responsive to determining the user's eye is directed towards the reel, changing a characteristic of the reel; associate a focal point with the user's eye directed towards the reel; determine if there is a change in the focal point; and responsive to determining the change in the focal point, change the characteristic of the reel. 7. The system of claim 6 , wherein the characteristic of the reel of the one or more reels is one of a position, an orientation, a color, a level of illumination, a pattern of illumination, or speed of movement. 8. The system of claim 1 , wherein the one or more text or icons include one or more reels provided on the display, the control circuitry further operable to: determine if the user's eye is directed towards a first reel of the one or more reels; responsive to determining the user's eye is directed towards the first reel, control a characteristic of the first reel; determine if the user's eye is moving from the first reel of the one or more reels to a second reel of the one or more reels; and responsive to determining the user's eye moved from the first reel to the second reel, control a characteristic of the second reel; and responsive to controlling the characteristic of the second reel, change the characteristic of the second reel. 9. The system of claim 1 , wherein the eye gaze tracking system comprises one or more cameras. 10. The system of claim 9 , wherein the eye gaze tracking system is arranged on the cabinet such that the one or more cameras are within line of sight of the user's eye. 11. The system of claim 1 , further comprising an electromechanical actuator in connected to the one or more dynamic features, the electromechanical actuator operable to vibrate, depress, extend, or rotate in response to a focus of the user's eye on a corresponding dynamic feature. 12. The system of claim 1 , wherein the text or icons of the display include a game symbol, a game icon, a virtual reel, a symbol on a virtual reel, a video poker card or game, or a player interface. 13. An electronic gaming machine comprising: a display screen to present text or icons; a gaze tracking system operable to recognize a user's eyes at a range of angles measured from a surface of the display screen; control circuitry operable to receive and process data from the gaze tracking system; and a control processor operable to execute instructions based on the recognized location of the user's eye gaze, thereby controlling presentation of the text or icons on the display screen. 14. The electronic gaming machine of claim 13 , wherein the range of angles span from approximately 90 to 270 degrees as measured from a plane passing through the eyes and the display screen. 15. The electronic gaming machine of claim 13 , wherein the control processor is operable to execute instructions to alter a location or state of the text or icons displayed on the display screen. 16. The electronic gaming machine of claim 13 , wherein the control processor is operable to execute instructions to filter out non-human eye stimuli and identify human eyes from data received from the gaze tracking system. 17. An electronic gaming device with an eye gaze tracking system comprising: a display screen to present text or icons; a gaze tracking system operable to recognize a user's eyes; a game controller comprising a processor and memory, the memory storing program code including instructions, the game controller executing the instructions which cause the game controller to, at least: capture images of the user's eyes via a camera of the eye gaze tracking system; analyze the images to detect a focus of the user's eye or movement of the user's eyes; determine a position of the user's eyes; identify a focal point of the user's eyes on the display screen based on the determined position; and adjust what is displayed on the display screen based on the identified focal point. 18. The electronic gaming device of claim 17 , wherein adjusting what is displayed on the display screen comprises selecting a menu item including options corresponding to text or icons corresponding to the identified focal point. 19. The electronic gaming device of claim 17 , wherein adjusting what is displayed on the display screen comprises controlling a cursor position on the display screen based on the identified focal point. 20. The electronic gaming device of claim 17 , wherein adjusting what is displayed on the display screen comprises spinning, illuminating, changing a size of text or icons on the display screen based on the identified focal point.
Player sensing means, e.g. presence detection, biometrics · CPC title
Eye tracking input arrangements (G06F3/015 takes precedence) · CPC title
Eye characteristics, e.g. of the iris · CPC title
Input arrangements with force or tactile feedback as computer generated output to the user · CPC title
Preprocessing; Feature extraction · CPC title
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