Systems and methods for generating personalized landing pages for users

Patent metadata

Field	Value
Publication number	US-12499452-B2
Application number	US-202418739212-A
Country	US
Kind code	B2
Filing date	Jun 10, 2024
Priority date	Mar 27, 2020
Publication date	Dec 16, 2025
Grant date	Dec 16, 2025

Abstract

A method includes receiving telematics data comprising information related to one or more driving behaviors of the user. The method also includes processing one or more user interface features based at least in part upon the telematics data. The method further includes generating a web page for the user. Other embodiments are disclosed herein.

First claim

What is claimed is:

1 . A method for generating a page for a user, the method comprising:
receiving telematics data comprising information related to one or more driving behaviors of the user, wherein the telematics data is, at least in part, received from one or more sensors located in a vehicle when the user is operating the vehicle; determining one or more user interface features based at least in part upon one or more lifestyle characteristics of the user determined using the telematics data related to the one or more driving behaviors of the user; and generating the page for the user, wherein the page comprises the one or more user interface features to increase an interaction rate of the user with the page compared to when the page does not comprise the one or more user interface features.

2 . The method of claim 1 , further comprising transmitting for display to the user, in response to the user accessing an application, the page.

3 . The method of claim 1 , wherein generating the page further comprises selecting the one or more user interface features, as processed, to customize the page and to increase a likelihood of the user taking an action based on the page.

4 . The method of claim 3 , wherein processing the one or more user interface features further comprises selecting the one or more user interface features to increase the likelihood of the user purchasing one or more of a product or a service.

5 . The method of claim 1 , wherein receiving the telematics data comprising the information related to the one or more driving behaviors of the user further comprises receiving the telematics data, at least in part, from an application installed on a mobile device of the user.

6 . The method of claim 5 , further comprising transmitting for display to the user the page on the mobile device of the user.

7 . The method of claim 1 , wherein the one or more driving behaviors of the user comprise one or more of a driving habit, a driving pattern, a place to which the user has driven, a braking behavior, a steering behavior, an acceleration behavior, a maneuvering behavior, or a proximity behavior.

8 . The method of claim 1 , wherein the page comprises advertisements, and wherein the one or more user interface features comprise the advertisements.

9 . The method of claim 1 , wherein the page is a landing page for a website.

10 . The method of claim 1 , wherein the page is a page on an application.

11 . A system for generating a page for a user comprising:
a processor; and a memory having a plurality of instructions stored thereon that, when executed by the processor, cause the system to:
receive telematics data comprising information related to one or more driving behaviors of the user, wherein the telematics data is, at least in part, received from one or more sensors located in a vehicle when the user is operating the vehicle;
determining one or more user interface features based at least in part upon one or more lifestyle characteristics of the user determined using the telematics data related to the one or more driving behaviors of the user; and
generate the page for the user, wherein the page comprises the one or more user interface features to increase an interaction rate of the user with the page compared to when the page does not comprise the one or more user interface features.

12 . The system of claim 11 , further comprising transmitting for display to the user, in response to the user accessing an application, the page.

13 . The system of claim 11 , wherein the generating the page further comprises selecting the one or more user interface features, as processed, to customize the page and to increase a likelihood of the user taking an action based on the page.

14 . The system of claim 13 , wherein processing the one or more user interface features further comprises selecting the one or more user interface features to increase the likelihood of the user purchasing one or more of a product or a service.

15 . The system of claim 11 , wherein receiving the telematics data comprising the information related to the one or more driving behaviors of the user further comprises receiving the telematics data, at least in part, from an application installed on a mobile device of the user.

16 . The system of claim 15 , further comprising transmitting for display to the user the page on the mobile device of the user.

17 . The system of claim 11 , wherein the one or more driving behaviors of the user comprise one or more of a driving habit, a driving pattern, a place to which the user has driven, a braking behavior, a steering behavior, an acceleration behavior, a maneuvering behavior, or a proximity behavior.

18 . The system of claim 11 , wherein the page comprises advertisements, and wherein the one or more user interface features comprise the advertisements.

19 . The system of claim 11 , wherein the page is a landing page of a website.

20 . The system of claim 11 , wherein the page is a page on an application.

Assignees

• Quanata Llc

Inventors

• Sanchez Kenneth Jason

Classifications

• G06Q50/40

  Business processes related to the transportation industry (shipping G06Q10/083) · CPC title

• G07C5/0841

  Registering performance data (recording measured values G01D; information storage G11B) · CPC title

• G01C21/3617

  using user history, behaviour, conditions or preferences, e.g. predicted or inferred from previous use or current movement · CPC title

• G01C21/3469

  Fuel consumption; Energy use; Emission aspects · CPC title

• B60W2540/30

  Driving style · CPC title