Device, method, and computer-readable media for recommendation networking based on connections, characteristics, and assets using machine learning

Patent metadata

Field	Value
Publication number	US-12462289-B2
Application number	US-202418407739-A
Country	US
Kind code	B2
Filing date	Jan 9, 2024
Priority date	Sep 29, 2021
Publication date	Nov 4, 2025
Grant date	Nov 4, 2025

Abstract

Methods, systems, and apparatuses are described herein for providing purchase recommendations by analyzing social networks using machine learning. A machine learning model may be trained to select one or more of the first plurality of users. Purchase intention data that indicates an intention of a first user to acquire a type of asset may be received. Social networking data that comprises a plurality of associations between a second plurality of users may be received. Purchase history data indicating one or more purchases, of one or more assets associated with the type of asset, made by the second plurality of users may be received. The trained machine learning model may be provided the data. In return, the trained machine learning model may provide an indication of a second user. A notification may be sent to the second user.

First claim

What is claimed is:

1 . A computing device comprising:
one or more processors; and memory storing instructions that, when executed by the one or more processors, cause the computing device to:
determine, for a demographic of users, training data indicating:
first connections between a first plurality of users that are members of the demographic,
first characteristics of the first plurality of users that are members of the demographic,
a first plurality of assets purchased by the first plurality of users that are members of the demographic, and
a history of communications between the first plurality of users relating to the first plurality of assets;

train, using the training data, a machine learning model, implemented via an artificial neural network and comprising a plurality of nodes, to:
receive input indicating second connections between a third plurality of users, second characteristics of the third plurality of users, and a second plurality of assets purchased by the third plurality of users, and
output, based on the input, one or more of the third plurality of users, wherein training the machine learning model comprises modifying, based on the training data, a weight between at least two of the plurality of nodes such that, when provided at least a portion of the training data, the machine learning model outputs one of the plurality of members based on the connections between the plurality of members and the assets purchased by the plurality of members;

collect web activity data by monitoring web browsing activity of a first user, wherein the web activity data indicates preferences of the first user corresponding to a type of asset;
determine social networking data that comprises a plurality of associations between a second plurality of users;
identify, based on purchase history data corresponding to the type of asset, one or more merchants where the second plurality of users purchased the one or more assets;
input, to an input node of the plurality of nodes of the trained machine learning model, input data comprising:
the web activity data,
an indication of the one or more merchants,
the social networking data, and
the purchase history data,

determine, based on output received via an output node of the plurality of nodes of the trained machine learning model, at least one second user of the second plurality of users, wherein the at least one second user has purchased a second asset that is the type of asset;
generate, for the at least one second user, a notification prompting the second user to contact the first user regarding an intention of the first user to acquire the type of asset; and cause the notification to be transmitted to the second user.

2 . The computing device of claim 1 , wherein the instructions, when executed by the one or more processors, cause the computing device to determine the web activity data by causing the computing device to:
detect, based on the web activity data, that the first user is browsing web pages associated with the type of asset.

3 . The computing device of claim 1 , wherein the instructions, when executed by the one or more processors, cause the computing device to:
determine a similarity between the type of asset and the one or more assets, wherein the input to the input node further comprises an indication of the similarity between the type of asset and the one or more assets.

4 . The computing device of claim 1 , wherein the instructions, when executed by the one or more processors, cause the computing device to:
determine a similarity between characteristics of the first user and characteristics of the second plurality of users, wherein the input to the input node further comprises an indication of the similarity between the characteristics of the first user and characteristics of the second plurality of users.

5 . The computing device of claim 1 , wherein the input to the input node further comprises an indication of whether the first user and the second plurality of users are members of a group.

6 . The computing device of claim 1 , wherein the purchase history data indicates a recency of purchase, one or more assets, by the second plurality of users.

7 . The computing device of claim 1 , wherein at least a portion of the first plurality of users is the same as the second plurality of users.

8 . The computing device of claim 1 , wherein the history of communications between the first plurality of users relating to the first plurality of assets comprises one or more indications of properties of the first plurality of assets.

9 . A method comprising:
determining, for a demographic of users, training data indicating;
first connections between a first plurality of users that are members of the demographic,
first characteristics of the first plurality of users that are members of the demographic,
a first plurality of assets purchased by the first plurality of users that are members of the demographic, and
a history of communications between the first plurality of users relating to the first plurality of assets;
training, using the training data, a machine learning model, implemented via an artificial neural network and comprising a plurality of nodes, to:
receive input indicating second connections between a third plurality of users, second characteristics of the third plurality of users, and a second plurality of assets purchased by the third plurality of users, and
output, based on the input, one or more of the third plurality of users, wherein training the machine learning model comprises modifying, based on the training data, a weight between at least two of the plurality of nodes such that, when provided at least a portion of the training data, the machine learning model outputs one of the plurality of members based on the connections between the plurality of members and the assets purchased by the plurality of members;
collecting web activity data by monitoring web browsing activity of a first user, wherein the web activity data indicates preferences of the first user corresponding to a type of asset; determining social networking data that comprises a plurality of associations between a second plurality of users; identifying, based on purchase history data corresponding to the type of asset, one or more merchants where the second plurality of users purchased the one or more assets; inputting, to an input node of the plurality of nodes of the trained machine learning model, input data comprising:
the web activity data,
an indication of the one or more merchants,
the social networking data, and
the purchase history data;
determining, based on output received via an output node of the plurality of nodes of the trained machine learning model, at least one second user of the second plurality of users, wherein the at least one second user has purchased a second asset that is the type of asset; generating, for the at least one second user, a notification prompting the second user to contact the first user regarding an intention of the first user to acquire the type of asset; and causing the notification to be transmitted to the second user.

10 . The method of claim 9 , wherein determining the web activity data comprises:
detecting, based on the web activity data, that the first user is browsing web pages associated with the type of asset.

11 . The method of claim 9 , further comprising:
determining a similarity between the type of asset and the one or more assets, wherein the input to the input node further comprises an indication of the similarity between the type of asset and the one or more assets.

12 . The method of claim 9 , furth

Assignees

• Capital One Services Llc

Inventors

• Price Micah
• Ghamsari Avid
• Tang Qiaochu
• Dagley Geoffrey
• Duckworth Staeven

Classifications

• H04L51/52

  for supporting social networking services · CPC title

• G06Q30/0625 Primary

  by formulating product or service queries, e.g. using keywords or predefined options · CPC title

• G06N3/04

  Architecture, e.g. interconnection topology · CPC title

• G06N3/084

  Backpropagation, e.g. using gradient descent · CPC title

• G06N3/044

  Recurrent networks, e.g. Hopfield networks · CPC title