Methods and systems for determining exposure to outdoor displays

Patent metadata

Field	Value
Publication number	US-12423730-B2
Application number	US-202117323477-A
Country	US
Kind code	B2
Filing date	May 18, 2021
Priority date	Sep 5, 2017
Publication date	Sep 23, 2025
Grant date	Sep 23, 2025

Abstract

Systems and methods are disclosed for executing the electronic distribution of electronic content to a display associated with a transit-oriented vehicle. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the display, identifying a geographical zone associated with the transit-oriented vehicle; quantifying the relative position of any one of the plurality of electronic devices to the geographical zone as the transit-oriented vehicle moves along a predetermined path; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices as the geographical zone moves along the predetermined path; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the tailored electronic content to the display.

First claim

What is claimed is:

1. A computer-implemented method for transmitting electronic content to an external dynamic display of a transit-oriented vehicle, the method comprising:
receiving, by at least one processor, a request from a content provider to transmit electronic content to the dynamic display of the transit-oriented vehicle, the transit-oriented vehicle defining a geofence distance relative to the transit-oriented vehicle and monitoring a plurality of electronic devices as the transit-oriented vehicle travels along a predetermined transit route;
storing, by the at least one processor, at a database, presence information for a plurality of electronic devices within the geofence, based on received signals emitted by the plurality of electronic devices, the presence information corresponding with one or more users;
storing, by the at least one processor, at the database, absence information for the plurality of electronic devices within the geofence, based on no longer detecting signals emitted by the plurality of electronic devices, the absence information corresponding with the one or more users;
calculating, by the at least one processor, an average directional vector based on averaging directional vectors extrapolated from the presence information and the absence information for the plurality of electronic devices within the geofence;
determining, by the at least one processor, based on the average directional vector, an anticipated field-of-view of the one or more users;
displaying, by the at least one processor, a first electronic content on the dynamic display based on the anticipated field-of-view of the one or more users; and
determining, by the at least one processor, an updated anticipated field-of-view of the one or more users;
displaying, by the at least one processor, a second electronic content on an internal display device of the transit-oriented vehicle based on the updated anticipated field-of-view.

2. The method of claim 1 , wherein the geofence is positioned within an immediate zone relative to the transit-oriented vehicle.

3. The method of claim 2 , wherein the geofence is circular.

4. The method of claim 3 , wherein the geofence is defined by a radius around the transit-oriented vehicle.

5. The method of claim 1 , wherein detecting, by the at least one processor, based on the emitted signals, (i) a position of the user relative to the dynamic display and (ii) a time of the user at the position relative to the dynamic display further comprises utilizing geo-coordinate data associated with the plurality of electronic devices.

6. The method of claim 1 , further comprising generating, by the at least one processor, a plurality of directional vectors for the plurality of electronic devices as the transit-oriented vehicle travels along the predetermined transit route.

7. The method of claim 6 , further comprising generating, by the at least one processor, a displacement pattern for the plurality of electronic devices based on an extrapolation of the plurality of directional vectors.

8. A system for transmitting electronic content to an external dynamic display of a transit-oriented vehicle, the system comprising:
a data storage device storing instructions; and
at least one processor configured to execute the instructions to perform operations comprising:
receiving a request from a content provider to transmit electronic content to the dynamic display of the transit-oriented vehicle, the transit-oriented vehicle defining a geofence distance relative to the transit-oriented vehicle and monitoring a plurality of electronic devices as the transit-oriented vehicle travels along a predetermined transit route;
storing, at a database, presence information for a plurality of electronic devices within the geofence, based on received signals emitted by the plurality of electronic devices, the presence information corresponding with one or more users;
storing, by the at least one processor, at the database, absence information for the plurality of electronic devices within the geofence, based on no longer detecting signals emitted by the plurality of electronic devices, the absence information corresponding with the one or more users;
calculating an average directional vector based on averaging directional vectors extrapolated from the presence information and the absence information for the plurality of electronic devices within the geofence;
determining based on the average directional vector, an anticipated field-of-view of the one or more users;
displaying a first electronic content on the dynamic display based on the anticipated field-of-view of the one or more users; and
determining, by the at least one processor, an updated anticipated field-of-view of the one or more users;
displaying a second electronic content on an internal display device of the transit-oriented vehicle based on the updated anticipated field-of-view.

9. The system of claim 8 , wherein the geofence is positioned within an immediate zone relative to the transit-oriented vehicle.

10. The system of claim 9 , wherein the geofence is circular.

11. The system of claim 10 , wherein the geofence is defined by a radius around the transit-oriented vehicle.

12. The system of claim 8 , wherein detecting, by the at least one processor, based on the emitted signals, (i) a position of the user relative to the dynamic display and (ii) a time of the user at the position relative to the dynamic display further comprises utilizing geo-coordinate data associated with the plurality of electronic devices.

13. The system of claim 8 , wherein the at least one processor is further configured to perform operations comprising generating a plurality of directional vectors for the plurality of electronic devices as the transit-oriented vehicle travels along the predetermined transit route.

14. The system of claim 13 , wherein the at least one processor is further configured to perform operations comprising generating a displacement pattern for the plurality of electronic devices based on an extrapolation of the plurality of directional vectors.

15. A non-transitory computer-readable medium storing computer-executable instructions which, when executed by at least one processor, cause the at least one processor to perform operations comprising:
receiving a request from a content provider to transmit electronic content to an external dynamic display of a transit-oriented vehicle, the transit-oriented vehicle defining a geofence distance relative to the transit-oriented vehicle and monitoring a plurality of electronic devices as the transit-oriented vehicle travels along a predetermined transit route;
storing, at a database, presence information for a plurality of electronic devices within the geofence, based on received signals emitted by the plurality of electronic devices, the presence information corresponding with one or more users;
storing, by the at least one processor, at the database, absence information for the plurality of electronic devices within the geofence, based on no longer detecting signals emitted by the plurality of electronic devices, the absence information corresponding with the one or more users;
calculating an average directional vector based on averaging directional vectors extrapolated from the presence information and the absence information for the plurality of electronic devices within the geofence;
determining based on the average directional vector, an anticipated field-of-view of the one or more users;
displaying a first electronic content on the display device based on the anticipated field-of-view of the one or mo

Assignees

• Yahoo Ad Tech Llc

Inventors

• Crystal Jay
• Surapaneni Smitha

Classifications

• G06Q30/0261

  based on user location · CPC title

• G06Q30/0259 Primary

  based on store location · CPC title

• G06Q30/0254

  based on statistics · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• G06Q30/0266 Primary

  based on the position of the vehicle · CPC title