Systems and method for dynamic insertion of advertisements

Patent metadata

Field	Value
Publication number	US-12340451-B2
Application number	US-202418412094-A
Country	US
Kind code	B2
Filing date	Jan 12, 2024
Priority date	Dec 21, 2017
Publication date	Jun 24, 2025
Grant date	Jun 24, 2025

Abstract

Systems and methods are described to detect a location to place an advertisement in a media asset, the method comprising, identifying a plurality of points in a video frame of a media asset, detecting a color associated with each point of the plurality of points, calculating a change in color between each point of the plurality of points, comparing the change in color between each point of the plurality of points with a threshold, identifying, based on the comparing, an area within the frame that constitutes a surface; and selecting an advertisement to be placed on the surface.

First claim

What is claimed is:

1. A method comprising:
identifying one or more video frames in a video of a media asset;
determining, from the one or more video frames, a plurality of points that constitutes a surface displayed in the one or more video frames of the video;
determining a type associated with the surface;
comparing the type associated with the surface with metadata associated with one or more advertisements;
selecting, based on the type associated with the surface, an advertisement for display in the video; and
inserting the advertisement on the one or more video frames comprising the surface in the video.

2. The method of claim 1 , further comprising generating, based on the inserted advertisement, for display the advertisement overlaying the surface in the video.

3. The method of claim 1 , wherein the plurality of points is within a threshold distance of a first point of the plurality of points.

4. The method of claim 1 , further comprising:
detecting a color value associated with a first point of the plurality of points;
calculating a change in the color value between the first point and each point of the plurality of points; and
determining, based on the calculating, that the plurality of points is within a threshold color value change of the first point.

5. The method of claim 1 , further comprising:
generating a data structure representing the surface displayed in the one or more video frames;
and selecting the advertisement for display in the video based on the data structure.

6. The method of claim 5 , further comprising:
determining that the type associated with the surface is associated with a video object to be displayed on the surface; and
modifying the data structure to display the advertisement with the video object.

7. The method of claim 5 , further comprising:
comparing coordinates of each point of the plurality of points with coordinates of other points with the plurality of points;
determining, based on comparing the coordinates of each point of the plurality of points with the coordinates of other points with the plurality of points, a representation of a boundary of the surface; and
storing coordinates of the representation of the boundary of the surface in the data structure.

8. The method of claim 7 , further comprising:
retrieving a plurality of video frames to be displayed in the video;
comparing colors associated with the coordinates of the representation in the data structure with colors associated with corresponding coordinates within each video frame of the plurality of video frames;
determining first video frames of the plurality of video frames, each of the first video frames having the colors associated with the corresponding coordinates that match the colors associated with the coordinates of the representation in the data structure;
determining second video frames of the plurality of video frames, each of the second video frames having the colors associated with the corresponding coordinates not matching the colors associated with the coordinates of the representation in the data structure;
adding the advertisement to the first video frames; and

refraining from adding the advertisement to the second video frames.

9. The method of claim 1 , wherein the type associated with the surface is determined based on color ranges and shapes for known surfaces.

10. The method of claim 1 , further comprising:
for each video frame of the one or more video frames:
dividing the video frame into a plurality of concentric circular regions having progressively larger radii; and
identifying the plurality of points from one or more points within or on a perimeter of the plurality of concentric circular regions.

11. A system comprising:
display circuitry configured to display a video of a media asset; and
control circuitry configured to:
identify one or more video frames in a video of a media asset;
determine, from the one or more video frames, a plurality of points that constitutes a surface displayed in the one or more video frames of the video;
determine a type associated with the surface;
compare the type associated with the surface with metadata associated with one or more advertisements;
select, based on the type associated with the surface, an advertisement for display in the video; and
insert the advertisement on the one or more video frames comprising the surface in the video.

12. The system of claim 11 , further comprising generating, based on the inserted advertisement, for display the advertisement overlaying the surface in the video.

13. The system of claim 11 , wherein the plurality of points is within a threshold distance of a first point of the plurality of points.

14. The system of claim 11 , wherein the control circuitry is further configured to:
detect a color value associated with a first point of the plurality of points;
calculate a change in the color value between the first point and each point of the plurality of points; and
determine, based on the calculating, that the plurality of points is within a threshold color value change of the first point.

15. The system of claim 11 , wherein the control circuitry is further configured to:
generate a data structure representing the surface displayed in the one or more video frames; and
select the advertisement for display in the video based on the data structure.

16. The system of claim 15 , wherein the control circuitry is further configured to:
determine that the type associated with the surface is associated with a video object to be displayed on the surface; and
modify the data structure to display the advertisement with the video object.

17. The system of claim 15 , wherein the control circuitry is further configured to:
compare coordinates of each point of the plurality of points with coordinates of other points with the plurality of points;
determine, based on comparing the coordinates of each point of the plurality of points with the coordinates of other points with the plurality of points, a representation of a boundary of the surface; and
storing coordinates of the representation of the boundary of the surface in the data structure.

18. The system of claim 17 , wherein the control circuitry is further configured to:
retrieve a plurality of video frames to be displayed in the video;
compare colors associated with the coordinates of the representation in the data structure with colors associated with corresponding coordinates within each video frame of the plurality of video frames;
determine first video frames of the plurality of video frames, each of the first video frames having the colors associated with the corresponding coordinates that match the colors associated with the coordinates of the representation in the data structure;
determine second video frames of the plurality of video frames, each of the second video frames having the colors associated with the corresponding coordinates not matching the colors associated with the coordinates of the representation in the data structure;
add the advertisement to the first video frames; and
refrain from adding the advertisement to the second video frames.

19. The system of claim 11 , wherein the control circuitry is configured to determine the type associated with the surface based on color ranges and shapes for known surfaces.

20. The system of claim 11 , wherein the control circuitry is further configured to:
for each video frame of the one or more video frames:
divide the video fr

Assignees

• Adeia Guides Inc

Inventors

• Sen Susanto
• Dewan Radhika
• Gupta Vikram Makam

Classifications

• G06T2207/10024

  Color image · CPC title

• G06T2207/10016

  Video; Image sequence · CPC title

• G06T7/60

  Analysis of geometric attributes · CPC title

• G06T7/70

  Determining position or orientation of objects or cameras (camera calibration G06T7/80) · CPC title

• G06T7/90

  Determination of colour characteristics · CPC title