Method of providing digital content for users of physical items

Patent metadata

Field	Value
Publication number	US-12192298-B2
Application number	US-202218148212-A
Country	US
Kind code	B2
Filing date	Dec 29, 2022
Priority date	Feb 12, 2013
Publication date	Jan 7, 2025
Grant date	Jan 7, 2025

Abstract

Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user's electronic device for display.

First claim

What is claimed is:

1. A method performed on a mobile device, the method comprising:
receiving a user input from a user, the user input comprising user account information;
determining, based on the user account information, whether the user is a registered user or an unregistered user;
receiving, from a smart tag reader, an item identifier from a smart tag associated with an item;
receiving, from a remote computing device, a first plurality of options and a second plurality of options;
displaying, on a display of the mobile device, the first plurality of options based on determining that the user is a registered user and based on the item identifier; and
displaying, on the display of the mobile device, the second plurality of options based on determining that the user is an unregistered user.

2. The method of claim 1 , wherein the first plurality of options comprises an option to register the item to a user account associated with the user.

3. The method of claim 1 , wherein the second plurality of options comprises an option to provide user account information such that the user becomes a registered user.

4. The method of claim 1 , further comprising transmitting, to a remote computing device of a remote user, a communication based in part on the item identifier.

5. The method of claim 1 , wherein the first plurality of options comprises an option to begin a workout.

6. The method of claim 5 , further comprising tapping the smart tag by the mobile device, wherein the receiving the item identifier is in response to the tapping.

7. The method of claim 6 , wherein a workout application of the mobile device launches in response to the tapping.

8. The method of claim 5 , wherein the first plurality of options comprises an option to end the workout.

9. The method of claim 1 , wherein the first plurality of options comprises a price, and wherein the method further comprises adjusting the price based on the user account information.

10. The method of claim 9 , wherein the user account information comprises workout data, and wherein the price is adjusted based in part of the workout data.

11. A system comprising:
a smart tag configured to transmit an item identifier; and
an application configured to be executed by a mobile computing device, wherein the application, when executed, is configured to cause the mobile computing device to:
receive, via a user interface, user account information;
receive, from a smart tag reader, the item identifier;
receive, from a remote computing device, a first plurality of options and a second plurality of options;
determining, based on the user account information, whether the user is a registered user or an unregistered user;
display, on the user interface, the first plurality of options based on determining that the user is a registered user and based on the item identifier; and
display, on the user interface, the second plurality of options based on determining that the user is an unregistered user.

12. The system of claim 11 , wherein an option of the first plurality of options starts a workout application.

13. The system of 12 , wherein the system is configured to start the workout application in response to the mobile computing device tapping the smart tag.

14. The system of claim 13 , wherein the system automatically starts the workout application.

15. The system of 13 , wherein, after starting the workout application, the system is configured to stop the workout application in response to the mobile computing device tapping the smart tag.

16. The system of claim 11 , wherein an option of the first plurality of options provides the user with the user's personal training or workout information.

17. The system of claim 11 , wherein the smart tag is associated with an item, and wherein the at least a portion of the user's personal training or workout information is associated with the item.

18. The system of claim 17 , wherein the item is a running shoe.

19. The system of claim 17 , wherein an option of the first plurality of options is an option to purchase a second item.

20. The system of claim 19 , wherein the option to purchase a second item comprises a price, and wherein the system is configured to adjust the price based on the user account information.

Assignees

• Adidas Ag

Inventors

• Werner Jon H
• Dibenedetto Christian
• Vaterlaus Amy Jones
• Vincent Stephen M

Classifications

• H04B5/24

  Inductive coupling · CPC title

• G06Q10/087

  Inventory or stock management, e.g. order filling, procurement or balancing against orders · CPC title

• G06Q20/208

  Input by product or record sensing, e.g. weighing or scanner processing · CPC title

• G06Q20/203

  Inventory monitoring · CPC title

• H04B5/77

  for interrogation · CPC title