Evaluating email activity

Patent metadata

Field	Value
Publication number	US-12190348-B2
Application number	US-201816210155-A
Country	US
Kind code	B2
Filing date	Dec 5, 2018
Priority date	Dec 5, 2018
Publication date	Jan 7, 2025
Grant date	Jan 7, 2025

Abstract

One or more computing devices, systems, and/or methods for evaluating email activity and/or controlling, based upon the email activity, transmission of instructions associated with quality are provided. A first email, transmitted by an email account associated with an entity to a plurality of email accounts, may be identified. First activity associated with the first email may be detected. A first set of activity information associated with the first activity may be stored in an entity profile associated with the entity. The entity profile may comprise a plurality of sets of activity information associated with a plurality of emails transmitted by one or more email accounts associated with the entity. A quality score corresponding to the first entity may be generated based upon the entity profile. A notification may be generated based upon the quality score. The notification may be transmitted to the first client device.

First claim

What is claimed is:

1. A method, comprising:
identifying a first email transmitted, by a first email account associated with a first entity, to a plurality of email accounts;
detecting first activity, performed using email accounts of the plurality of email accounts, associated with the first email, wherein the first activity comprises at least two of the first email being forwarded, the first email being deleted, the first email being marked as spam, the first email being marked as desirable, a first social media post, comprising content related to the first email, being posted, or a first query, associated with content of the first email, being used to perform a first search;
analyzing the first activity to generate a first set of activity information corresponding to the first activity;
storing the first set of activity information in an entity profile associated with the first entity, wherein:
the entity profile comprises a plurality of sets of activity information associated with a plurality of emails transmitted by one or more email accounts associated with the first entity;
the plurality of sets of activity information comprises the first set of activity information and a second set of activity information corresponding to second activity performed using second email accounts to which a second email was transmitted, wherein the second activity comprises at least two of the second email being forwarded, the second email being deleted, the second email being marked as spam, the second email being marked as desirable, a second social media post, comprising content related to the second email, being posted or a second query, associated with content of the second email, being used to perform a second search;
the plurality of emails comprises the first email and the second email; and
each set of activity information of the plurality of sets of activity information corresponds to activity associated with an email of the plurality of emails;

generating an entity quality score, for the first entity and representative of a quality of multiple emails transmitted to two or more recipients in association with the first entity, based upon the entity profile associated with the first entity and indicative of the plurality of sets of activity information comprising (i) the first set of activity information corresponding to the first activity performed using the email accounts to which the first email was transmitted and (ii) the second set of activity information corresponding to the second activity performed using the second email accounts to which the second email was transmitted, wherein at least two of a forwarding of an email impacts the entity quality score positively, a deletion of an email impacts the entity quality score negatively, a marking as spam of an email impacts the entity quality score negatively, a marking as desirable of an email impacts the entity quality score positively, the first social media post being posted impacts the entity quality score positively or the query being used to perform the search impacts the entity quality score positively;
comparing (i) the entity quality score representative of the quality of the multiple emails transmitted to two or more recipients in association with the first entity to (ii) a threshold quality score; and
responsive to determining that the entity quality score representative of the quality of the multiple emails transmitted to two or more recipients in association with the first entity is less than the threshold quality score:
generating, by a server, an instructional email comprising instructions for creating quality emails based upon the entity quality score representative of the quality of the multiple emails transmitted to two or more recipients in association with the first entity; and
transmitting, from the server, the instructional email comprising instructions for creating quality emails to a first client device associated with the first entity.

2. The method of claim 1 , comprising:
analyzing content of the plurality of emails, wherein the generating the entity quality score is performed based upon the content of the plurality of emails.

3. The method of claim 1 , wherein:
the analyzing the first activity comprises determining a click through rate (CTR) associated with the first email;
the first set of activity information is indicative of the CTR; and
the generating the entity quality score is performed based upon a plurality of CTRs, comprising the CTR, associated with the plurality of sets of activity information.

4. The method of claim 1 , wherein:
the analyzing the first activity comprises determining a click-to-open rate associated with the first email;
the first set of activity information is indicative of the click-to-open rate; and
the generating the entity quality score is performed based upon a plurality of click-to-open rates, comprising the click-to-open rate, associated with the plurality of sets of activity information.

5. The method of claim 1 , wherein:
the analyzing the first activity comprises determining an open rate associated with the first email;
the first set of activity information is indicative of the open rate; and
the generating the entity quality score is performed based upon a plurality of open rates, comprising the open rate, associated with the plurality of sets of activity information.

6. The method of claim 1 , comprising:
receiving, from one or more email accounts of the plurality of email accounts, one or more messages indicative of the first email being marked spam; and
determining a spam rate associated with the first email based upon the one or more messages, wherein:
the first set of activity information is indicative of the spam rate; and
the generating the entity quality score is performed based upon a plurality of spam rates, comprising the spam rate, associated with the plurality of sets of activity information.

7. The method of claim 1 , wherein the analyzing the first activity comprises determining time-lengths that the first email is displayed using client devices associated with email accounts of the plurality of email accounts, the method comprising:
generating a measure of displaying activity based upon the time-lengths, wherein:
the first set of activity information is indicative of the measure of displaying activity; and
the generating the entity quality score is performed based upon a plurality of measures of displaying activity, comprising the measure of displaying activity, associated with the plurality of sets of activity information.

8. The method of claim 1 , comprising:
determining a first advertisement revenue received in association with advertisements being displayed on client devices, associated with email accounts of the plurality of email accounts, in association with the first email; and
storing the first advertisement revenue in the entity profile, wherein:
the entity profile comprises a plurality of advertisement revenues associated with the plurality of emails;
the plurality of advertisement revenues comprises the first advertisement revenue;
each advertisement revenue of the plurality of advertisement revenues is received in association with an email of the plurality of emails; and
the generating the entity quality score is performed based upon the plurality of advertisement revenues.

9. The method of claim 1 , comprising:
updating the entity profile associated with the first entity based upon further activity information;
generating an updated entity quality score, for the first entity and representative of an updated quality of multiple emails transmitted to two or more recipients in association with the first entity, based upon the updated entity pr

Assignees

• Oath Inc
• Yahoo Assets Llc

Inventors

• Goenka Mohit
• Dharamshi Ashish Khushal
• Varma Nikita
• Shanmugam Gnanavel

Classifications

• G06Q30/0244 Primary

  Optimization · CPC title

• H04L51/046

  Interoperability with other network applications or services · CPC title

• G06F16/24578

  using ranking · CPC title

• H04L51/212

  using filtering or selective blocking · CPC title

• H04L51/214

  using selective forwarding · CPC title