Digital asset generation and communication

Patent metadata

Field	Value
Publication number	US-12148076-B2
Application number	US-202318136318-A
Country	US
Kind code	B2
Filing date	Apr 18, 2023
Priority date	Oct 18, 2021
Publication date	Nov 19, 2024
Grant date	Nov 19, 2024

Abstract

Methods and systems are provided that include receiving an instruction to associate a unique identifier with a digital presentation, where the unique identifier is associated with a tangible object, receiving a first digital asset from a first remote device, determining a first media component to prepend to the first digital asset, determining a second media component to append to the first digital asset (which influences the determination of the first media component or the second media component), incorporating the prepended content, digital asset, and appended content into the digital presentation, and associating the unique identifier with the digital presentation in a data store.

First claim

What is claimed is:

1. One or more non-transitory computer-storage media having computer-executable instructions embodied thereon that, when executed by at least one processor of a system, cause the system to perform a method, the method comprising:
receiving an instruction to associate a unique identifier with a digital presentation, wherein the unique identifier is associated with a tangible object;
receiving a first digital asset from a first remote device;
determining a first media component to prepend to the first digital asset, thereby providing prepended content;
determining a second media component to append to the first digital asset, thereby providing appended content, wherein the first digital asset influences the determination of the first media component and the second media component;
incorporating the prepended content, digital asset, and appended content into the digital presentation; and
associating the unique identifier with the digital presentation in a data store.

2. The computer-storage media of claim 1 , wherein the unique identifier includes one or more of the following: a QR code, a bar code, an alpha-numeric string, an RFID component, or an NFC component.

3. The computer-storage media of claim 1 , wherein the tangible object is a greeting card.

4. The computer-storage media of claim 1 , wherein the unique identifier is associated with the tangible object by the unique identifier being printed on the tangible object.

5. The computer-storage media of claim 4 , wherein the unique identifier being printed on the tangible object includes a sticker affixed to the tangible object wherein the sticker includes the unique identifier.

6. The computer-storage media of claim 1 , further comprising receiving an indication of a sender to be associated with sending the digital presentation to a recipient address, wherein the sender indication is useable to identify a sender profile, and wherein the recipient address corresponds to a recipient who is to receive the digital presentation.

7. The computer-storage media of claim 6 , further comprising referencing a recipient profile based on the recipient address.

8. The computer-storage media of claim 6 , further comprising automatically proposing customizations based on at least one of the following:
the recipient profile,
the sender profile,
the tangible object; or
the digital presentation.

9. The computer-storage media of claim 8 , wherein the customizations related to one or more the first media component, the digital asset, or the second media component.

10. The computer-storage media of claim 9 , wherein the customizations are contextually relevant to the tangible object.

11. One or more non-transitory computer-storage media having computer-executable instructions embodied thereon that, when executed by at least one processor of a system, cause the system to perform a method, the method comprising:
receiving an instruction to include a first digital asset as part of a digital presentation;
determining a first media component to prepend to the first digital asset, thereby providing prepended content;
determining a second media component to append to the first digital asset, thereby providing appended content, wherein the first digital asset influences the determination of the first media component and the second media component;
incorporating the prepended content, digital asset, and appended content into the digital presentation;
associating a unique identifier with the digital presentation, whereby the digital presentation is presentable on a remote display device incident to receiving an indication of the unique identifier; and
storing in a datastore the association of the unique identifier with the digital presentation.

12. The computer-storage media of claim 11 , wherein the first digital asset includes one or more of the following:
a digital game;
a monetary gift;
a selection of items from which the recipient could choose a gift;
an item customized to the recipient's location at the time of redemption;
an experiential gift that requires recipient engagement to receive an ultimate gift;
a song playlist;
a video playlist;
a customized video;
a customized set of pictures;
a customized set of sounds;
a time-delayed that is receivable only upon the occurrence of a timed countdown;
an invitation;
a letter;
an avatar associated with the recipient or others;
a live camera feed; or
an augmented-reality presentation.

13. The computer-storage media of claim 11 , wherein the first media component or second media component includes one or more of:
a personalized greeting;
an animation;
textual content;
a greeting; or
a personalized salutation.

14. The computer-storage media of claim 11 , wherein determining the first media component includes automatically presenting customization options without user invention, wherein the customization options are based on attributes of one or more of the following:
a sender of the first digital asset;
an intended recipient of the first digital asset;
the digital asset;
a location of the sender of the first digital asset;
a location of the intended recipient of the first digital asset; or
a date.

15. The computer-storage media of claim 14 , wherein the customization options apply to one or more of the first media component or the second media component.

16. The computer-storage media of claim 12 , wherein the unique identifier includes one or more of the following: a QR code, a bar code, an alpha-numeric string, an RFID component, or an NFC component.

17. The computer-storage media of claim 12 , wherein the digital presentation includes one or more of a video, images, sound, or combinations thereof.

18. A method for presenting a customized greeting, the method comprising:
respectively associating each of a plurality of physical items with a corresponding unique identifier, thereby providing a set of unique identifiers; wherein each unique identifier is useable to identify one or more attributes of a corresponding physical item;
providing a user interface that includes a set of controls that are useable to receive a communication of common digital content, wherein the common digital content is commonly associated with each of said plurality of physical items;
receiving the common digital content;
receiving from a remote device an indication of a first unique identifier among the set of unique identifiers; and
without user intervention, automatically determining supplemental content that is to be presented with the common digital content, wherein the supplemental content is selected based on the one or more attributes of the physical item corresponding to the first unique identifier;
causing a composite presentation to be presented on the remote device, wherein the composite presentation includes the supplemental content and the common digital content.

19. The media of claim 18 , further comprising:
receiving a second unique identifier; and
presenting a different supplemental content in connection with the common digital content.

20. The method of claim 18 , further comprising packaging the plurality of physical items into a common package, wherein the plurality of physical items includes at least one greeting card.

Assignees

• Hallmark Cards

Inventors

• Swanson Kevin Weldon
• Garbos Jennifer Richards
• Saville David Galen
• Masilionis Krista
• Young Stephanie
• Merkle Cecilia Jeanne
• Horton Anne

Classifications

• G06T2200/24

  involving graphical user interfaces [GUIs] · CPC title

• B42D15/025

  with peel-away layer hiding information (tickets for lottos or bingo games A63F3/065) · CPC title

• G06T11/60 Primary

  Creating or editing images; Combining images with text · CPC title

• B42D15/045

  Multi-part cards or sheets, i.e. combined with detachably mounted articles · CPC title

• B42D15/042 Primary

  Foldable cards or sheets (B42D15/045 and B42D15/08 take precedence) · CPC title