Product presentation assisted by visual search

Patent metadata

Field	Value
Publication number	US-12106348-B2
Application number	US-202217988868-A
Country	US
Kind code	B2
Filing date	Nov 17, 2022
Priority date	Mar 15, 2013
Publication date	Oct 1, 2024
Grant date	Oct 1, 2024

Abstract

Example embodiments may provide a system, apparatus, computer readable media, and/or method configured for processing input representing data associated with a first product, the first product comprising a plurality of components, processing input representing a particular one of the components, processing input representing an attribute of the particular component or of the first product, querying a product memory based on the particular component and the attribute to identify a second product.

First claim

What is claimed is:

1. A method comprising:
receiving an image uploaded to a computing device;
processing an uploaded image to identify a first product, the first product including a plurality of components, each component forming a portion of the first product, wherein the image is embedded with metadata linking one or more regions of the image to each component of the plurality of components;
receiving, via an interactive user interface, input selecting a component of the plurality of components of the first product, wherein receiving input includes:
determining that a focusing field of the interactive user interface has been positioned at a location of the image;
determining whether at least a threshold percentage of the component at the location is within the focusing field;
responsive to determining that at least the threshold percentage of the component at the location is within the focusing field, selecting the component; and
processing, by the computing device, the embedded metadata within the focusing field location of the image to determine one or more attributes of the component;

receiving input selecting a first attribute from the one or more attributes of the component of the first product;
querying, by the computing device, a product memory based on the component and the first attribute to identify a first group of items; and
displaying, by the computing device, images of items in the first group of items.

2. The method of claim 1 , further including:
determining a plurality of regions for the uploaded image of the first product, each of the regions corresponding to a respective one of the plurality of components;
identifying a subset of the regions each of which being at least partially located within a selected portion of the uploaded image of the first product; and
identifying a subset of the components associated with the subset of the regions.

3. The method of claim 2 , further comprising:
causing presentation of a listing of the subset of the components prior to querying of the product memory; and
processing a selection from the listing to identify the component.

4. The method of claim 1 , further comprising processing input representing a rating for the first attribute.

5. The method of claim 1 , further comprising causing display of the first product in an exploded view that individually displays each of the plurality of components.

6. The method of claim 1 , further comprising identifying and causing presentation of a second product that is complementary to the first product.

7. The method of claim 6 , wherein the second product is identified as being complementary to the first product by:
identifying a type of the first product; and
processing the type to identify a listing of products that are frequently purchased together with the first product.

8. The method of claim 1 , further comprising:
upon receiving input selecting the first attribute, displaying selectable values for the first attribute of the selected component; and
receiving a selection of a value for the first attribute,
wherein identifying the first group of items includes querying the product memory based on the selected value for the first attribute.

9. The method of claim 1 , further comprising:
receiving user selection of an item from the first group of items;
determining, by the computing device, a second attribute of the selected item;
querying, by the computing device, the product memory based on the second attribute to identify one or more additional items matching the second attribute; and
displaying, by the computing device, the one or more additional items matching the second attribute.

10. One or more non-transitory computer readable media storing computer executable instructions that, when executed, cause a computing device to:
process an uploaded image to identify a first product, the first product including a plurality of components, each component forming a portion of the first product, wherein the uploaded image is embedded with metadata linking one or more regions of the uploaded image to each component of the plurality of components;
receive, via an interactive user interface, input selecting a component of the plurality of components of the first product, wherein receiving the input includes;
determining that a focusing field of the interactive user interface has been positioned at a location of the uploaded image;
determining whether at least a threshold percentage of the component at the location is within the focusing field;
responsive to determining that at least a threshold percentage of the component at the location is within the focusing field, selecting the component; and
processing the embedded metadata within the focusing field location of the image to determine one or more attributes of the component;

query a product memory based on the component to identify a first group of items; and
display images of items in the first group of items.

11. The one or more non-transitory computer-readable media of claim 10 , further including instructions that, when executed, cause the computing device to:
determine a plurality of regions for the uploaded image of the first product, each of the regions corresponding to a respective one of the plurality of components;
identify a subset of the regions each of which being at least partially located within a selected portion of the uploaded image of the first product; and
identify a subset of the components associated with the subset of the regions.

12. The one or more non-transitory computer-readable media of claim 11 , further including instructions that, when executed, cause the computing device to:
cause presentation of a listing of the subset of the components prior to querying of the product memory; and
process a selection from the listing to identify the component.

13. The one or more non-transitory computer-readable media of claim 10 , further including instructions that, when executed, cause the computing device to:
receive input selecting a first attribute from one or more attributes of the component of the first product; and
process input representing a rating for the first attribute.

14. The one or more non-transitory computer-readable media of claim 10 , further including instructions that, when executed, cause the computing device to cause display of the first product in an exploded view that individually displays each of the plurality of components.

15. The one or more non-transitory computer-readable media of claim 10 , further including instructions that, when executed, cause the computing device to identify and cause presentation of a second product that is complementary to the first product.

16. The one or more non-transitory computer-readable media of claim 15 , wherein the second product is identified as being complementary to the first product by:
identifying a type of the first product; and
processing the type to identify a listing of products that are frequently purchased together with the first product.

17. An apparatus, comprising:
at least one processor; and
at least one memory coupled to the processor and storing computer-executable instructions that, when executed by the processor, cause the apparatus to:
process an uploaded image to identify a first product, the first product including a plurality of components, each component forming a portion of the first product, wherein the uploaded image is embedded with metadata linking one or more regions of the uploaded image to each component of the plurality of components;
receive, via

Assignees

• Nike Inc

Inventors

• Chen Roger D
• Pruitt Meghan

Classifications

• G06F16/9538

  Presentation of query results · CPC title

• G06Q30/0621

  by configuring or customising goods or services · CPC title

• G06Q30/0643

  graphically representing goods, e.g. 3D product representation · CPC title

• G06F16/9535

  Search customisation based on user profiles and personalisation · CPC title

• G06F16/58

  Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually · CPC title