Method for in-stream aggregation of ad interaction data for a population of users viewing ad content

Patent metadata

Field	Value
Publication number	US-12106328-B2
Application number	US-202318227035-A
Country	US
Kind code	B2
Filing date	Jul 27, 2023
Priority date	Jul 5, 2018
Publication date	Oct 1, 2024
Grant date	Oct 1, 2024

Abstract

One variation of a method for aggregating advertisement interaction data includes: receiving a ping from a visual element loaded onto a mobile device, the ping containing: a timestamp; and a value representing a proportion of the visual element visible in a viewport at the mobile device; in response to the value exceeding a threshold value, grouping the ping with a group of pings in a ping feed, the group of pings containing a unique identifier associated with the mobile device; in response to the value falling below the threshold value, concluding an advertisement view session containing the group of pings; calculating a time spent value for visibility of advertisement content in the visual element within the advertisement view session based on timestamps of pings in the group of pings; outputting an advertisement view session packet containing the unique identifier and the time spent value to a database.

First claim

We claim:

1. A method for characterizing user engagement with visual elements loaded with visual content and viewed on a population of mobile devices over a period of time, the method comprising, at a remote computer system remote from the population of mobile devices:
via a computer network, receiving a first ping from a visual element accessed by a mobile device in the population of mobile devices, the first ping containing:
a first time value; and
a first value representing a first amount of the visual element viewed at the mobile device at a first time corresponding to the first time value;

in response to the first value exceeding a threshold value, grouping the first ping with a first group of pings in a ping feed, containing pings received from the population of mobile devices, each ping in the first group of pings received from the visual element prior to the first ping; and
in response to the first value falling below the threshold value:
deriving a first engagement metric based on the first group of pings, the first engagement metric representing user interactions with visual content rendered within the visual element;
populating a view session packet with the first engagement metric; and
inserting the view session packet into a browse session packet representing a browse session at the mobile device and comprising a set of view session packets representing periods of visibility of the visual element within a viewport at the mobile device.

2. The method of claim 1 :
wherein receiving the first ping containing the first value representing the amount of the visual element viewed at the mobile device at the first time comprises receiving the first ping containing a first in-view value representing the first amount of the visual element rendered within a viewport at the mobile device at the first time;
wherein grouping the first ping with the first group of pings in response to the first value exceeding the threshold value comprises grouping the first ping with the first group of pings in response to the first in-view value exceeding a threshold in-view value; and
wherein deriving the first engagement metric in response to the first value falling below the threshold value comprises deriving the first engagement metric in response to the first in-view value falling below the threshold in-view value.

3. The method of claim 1 :
wherein calculating the first engagement metric based on the first group of pings comprises calculating a first time spent value for visibility of visual content loaded within the visual element based on time values of pings in the first group of pings; and
wherein populating the first view session packet with the first engagement metric comprises populating the first view session packet with the first time spent value.

4. The method of claim 3 :
wherein receiving the first ping containing the first value comprises receiving the first ping containing a first in-view value representing the first amount of the visual element rendered within a viewport at the mobile device at the first time; and
wherein calculating the first time spent value comprises:
for each ping, in the first group of pings:
calculating a time offset between the ping and a contiguous ping, in the first group of pings, based on time values contained in the ping and the contiguous ping;
calculating a product of the time offset and an in-view value contained in the ping; and
inserting the product into a set of products derived for the first group of pings; and

based on the set of products, calculating the first time spent value for the visual element.

5. The method of claim 1 ,
further comprising, in response to termination of the browse session, storing the browse session packet in a first database.

6. The method of claim 5 , further comprising, in response to termination of the browse session, writing the ping feed to a second database.

7. The method of claim 1 :
wherein receiving the first ping from the visual element comprises receiving the first ping from the visual element loaded with a first visual media associated with a first advertising campaign; and
further comprising:
based on the first engagement metric, calculating an engagement score representing user engagement with visual content presented within the visual element at the mobile device; and
in response to the engagement score falling below a threshold score, selecting a second visual media, associated with a second advertising campaign, for presentation within a second visual element at the mobile device.

8. The method of claim 1 :
wherein receiving the first ping from the visual element comprises receiving the first ping from the visual element loaded with a first visual media associated with a first advertising campaign; and
further comprising:
based on the first engagement metric, calculating an engagement score representing user engagement with visual content presented within the visual element at the mobile device; and
in response to the engagement score exceeding a threshold score, selecting a second visual media, associated with the first advertising campaign, for presentation within a second visual element at the mobile device.

9. The method of claim 8 :
wherein calculating the engagement score based on the first engagement metric comprises calculating the engagement score based on a set of engagement metrics, comprising the first engagement metric, stored in the set of view session packets in the browse session packet.

10. The method of claim 1 :
wherein deriving the first engagement metric based on the first group of pings comprises deriving the first engagement metric representing user interactions with visual content rendered within the visual element during a first view session; and
further comprising:
via the computer network, receiving a second ping from the visual element, the second ping containing:
a second time value; and
a second value representing a second amount of the visual element viewed at the mobile device at a second time, succeeding the first time, corresponding to the second time value; and

in response to the first value falling below the threshold in-view value:
in response to the second value exceeding the threshold value, grouping the second ping with a second group of pings in the ping feed, each ping in the second group of pings received from the visual element after the first ping and prior to the second ping; and
in response to the second value falling below the threshold value:
deriving a second engagement metric based on the second group of pings, the second engagement metric representing user interactions with visual content rendered within the visual element during a second view session; and
populating a second view session packet, representing the second group of pings, with the second engagement metric.

11. The method of claim 10 , further comprising:
inserting the second view session packet into the browse session packet;
deriving an engagement score based on the first engagement metric and the second engagement metric; and
storing the engagement score in the browse session packet.

12. The method of claim 1 , further comprising writing the ping feed to a database at a second time succeeding the first time.

13. The method of claim 12 , further comprising:
accessing a second engagement metric definition defined at a third time succeeding the second time;
accessing the ping feed from the database;
based on pings in the ping feed received from the visual element, calculating a second engagement metric for the visual element according to the second engagement metric definition; and

Assignees

• Yieldmo Inc

Inventors

• Narayan Indu
• Nair Jayashankar Kesavankutty

Classifications

• G06F16/27

  Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor · CPC title

• G06Q30/0267 Primary

  Wireless devices · CPC title