Systems and methods for targeting electronic content using virtual tokens on user devices

Patent metadata

Field	Value
Publication number	US-12086832-B2
Application number	US-202217935402-A
Country	US
Kind code	B2
Filing date	Sep 26, 2022
Priority date	Sep 26, 2022
Publication date	Sep 10, 2024
Grant date	Sep 10, 2024

Abstract

Methods are disclosed that include receiving electronic content data associated with an electronic content provider comprising: a content campaign identification associated with a virtual token, and provider-identified platform identifications that identify platforms on which the content campaign may be initiated; receiving input from the user comprising: a user identification, a virtual token identification, a campaign identification that identifies the content campaign associated with the virtual token, and user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign; determining, based on the received electronic content data and user data, the content campaign and platforms the user consents to; and generating a notification to initiate a content campaign targeting the user on the platforms on which the user consents to be targeted; and outputting the generated notification to the platforms on which the user consents to be targeted.

First claim

What is claimed is:

1. A computer-implemented method for targeting content to a user having a virtual token, the method comprising:
receiving, using at least one processor, electronic content data associated with an electronic content provider, the electronic content data comprising:
a content campaign identification that identifies a content campaign associated with the virtual token, and
content provider-identified platform identifications that identify platforms on which the content campaign may be initiated;

generating, using the at least one processor, a first graphical user interface;
receiving, using the at least one processor and from a user interaction with the first graphical user interface, user data from the user comprising a virtual token identification that indicates that the user is in possession of the virtual token, the virtual token identification associated with the virtual token and the virtual token having an expiration date,
generating, using the at least one processor, a second graphical user interface based on the user interaction with the first graphical user interface;
receiving, using the at least one processor and from a user interaction with the second graphical user interface, user data from the user comprising user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign;
receiving, using the at least one processor, user data comprising:
a user identification that identifies the user, and
the content campaign identification that identifies the content campaign associated with the virtual token;

determining, using the at least one processor, based on the received electronic content data and the received user data, the content campaign and the platforms the user consents to;
generating, using the at least one processor, a notification to initiate the content campaign targeting the user on the platforms on which the user consents to be targeted; and
outputting, before the expiration date of the virtual token, the generated notification to the platforms on which the user consents to be targeted.

2. The method as recited in claim 1 , wherein the virtual token is associated with specified content from the content provider, and wherein the content campaign targeting the user comprises generating a notification to display the specified content on the platforms on which the user consents.

3. The method as recited in claim 1 , wherein the determining step further includes verifying an authenticity of the virtual token associated with the content campaign.

4. The method as recited in claim 3 , wherein verifying the authenticity of the virtual token associated with the content campaign includes contacting the content provider associated with the content campaign to confirm a validity of the virtual token.

5. The method as recited in claim 3 , wherein verifying the authenticity of the virtual token associated with the content campaign includes checking the virtual token identification against a record provided by the content provider.

6. The method as recited in claim 3 , wherein verifying the authenticity of the virtual token associated with the content campaign includes hashing and checking for trailing zeros.

7. The method as recited in claim 1 , further including receiving a termination request when the virtual token expires, and removing the user from targeting for the content campaign in response to the termination request.

8. The method as recited in claim 1 , further including receiving a termination request when the content campaign ends, and removing the user from targeting for the content campaign in response to the termination request.

9. The method recited in claim 1 , wherein the user may transfer the virtual token to a transferee, wherein the method further includes:
receiving a transfer request identifying the user transferring the virtual token and the transferee receiving the virtual token,
removing the user from the content campaign,
receiving, using the at least one processor, transferee data associated with the transferee; the transferee data comprising:
a transferee user identification that identifies the transferee,
a transferee virtual token identification that indicates that the transferee is in possession of the virtual token associated with the content campaign,
a transferee campaign identification that identifies the content campaign associated with the virtual token, and
transferee-identified platform identifications that identify the platforms on which the transferee consents to be targeted;

determining, based on the received transferee data, the content campaign and the platforms the transferee consents to; and
initiating a content campaign targeting the transferee on the platforms on which the transferee consents to be targeted.

10. A system for providing targeted content to a user having a virtual token, the system comprising:
a data storage device storing instructions;
at least one processor configured to execute the instructions to perform a method comprising:
receiving, using at least one processor, electronic content data associated with an electronic content provider, the electronic content data comprising:
a content campaign identification that identifies a content campaign associated with the virtual token, and
content provider-identified platform identifications that identify platforms on which the content campaign may be initiated;

generating, using the at least one processor, a first graphical user interface;
receiving, using the at least one processor and from a user interaction with the first graphical user interface, user data from the user comprising a virtual token identification that indicates that the user is in possession of the virtual token, the virtual token identification associated with the virtual token and the virtual token having an expiration date,
generating, using the at least one processor, a second graphical user interface based on the user interaction with the first graphical user interface;
receiving, using the at least one processor and from a user interaction with the second graphical user interface, user data from the user comprising user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign;
receiving, using the at least one processor, user data comprising:
a user identification that identifies the user, and
the content campaign identification that identifies the content campaign associated with the virtual token;

determining, using the at least one processor, based on the received electronic content data and the received user data, the content campaign and the platforms the user consents to;
generating, using the at least one processor, a notification to initiate the content campaign targeting the user on the platforms on which the user consents to be targeted; and
outputting, before the expiration date of the virtual token, the generated notification to the platforms on which the user consents to be targeted.

11. The system of claim 10 , wherein the virtual token is associated with specified content from the content provider, and wherein the content campaign targeting the user comprises generating a notification to display the specified content on the platforms on which the user consents to.

12. The system of claim 10 , wherein the determining step further includes verifying an authenticity of the virtual token associated with the content campaign.

13. The system of claim 12 , wherein verifying the authenticity of the virtual token associated with the content campaign inclu

Assignees

• Yahoo Ad Tech Llc

Inventors

• Bax Eric
• Bax Charlotte
• Williams Kimberly
• Thompson Nikki
• Giaffo Lisa
• Sharma Tanisha
• Wagner Will
• Gerber Melissa

Classifications

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0257 Primary

  User requested · CPC title