Interface and mode selection for digital action execution

Patent metadata

Field	Value
Publication number	US-12073239-B2
Application number	US-202318194854-A
Country	US
Kind code	B2
Filing date	Apr 3, 2023
Priority date	Feb 28, 2020
Publication date	Aug 27, 2024
Grant date	Aug 27, 2024

Abstract

Interface and mode selection for digital action execution is provided. For example, a system loads a script library embedded in an electronic resource. The system determines a historic level of engagement between a client computing device and one or more digital assistants. The system selects, based on a first property of the client computing device and the historic level of engagement, a type of digital interface. The system generates, based on the type of digital interface, a digital interface with the call-to-action. The system determines, responsive to an instruction to execute the call-to-action, a mode of execution. The system selects a digital assistant and a second client device to execute the call-to-action. The system transmits the call-to-action to the second client device for execution.

First claim

What is claimed is:

1. A system, comprising:
one or more processors to:
identify, for an electronic resource accessed by a computing device, a plurality of call-to-actions configured for execution by one or more digital assistants provided by the computing device;
select, based on a historic level of engagement, a type of digital interface in which to present a first call-to-action of the plurality of call-to-actions, the historic level of engagement indicating a number of interactions between the computing device and the one or more digital assistants;
generate, based on the type of digital interface selected, a digital interface with the first call-to-action;
select, responsive to an instruction to execute the first call-to-action received via the digital interface, a first digital assistant from the one or more digital assistants, wherein the first digital assistant is selected based on a relevancy to a digital action corresponding to the first call-to-action; and
transmit the first call-to-action to cause invocation of the first digital assistant to execute the digital action associated with the first call-to-action.

2. The system of claim 1 , comprising the one or more processors to:
select the type of digital interface in which to present the first call-to-action of the plurality of call-to-actions further based on a first property of the computing device.

3. The system of claim 1 , comprising the one or more processors to:
generate the digital interface with the first call-to-action further based on a first property of the computing device.

4. The system of claim 3 , comprising the one or more processors to:
determine, responsive to the instruction to execute the first call-to-action, a mode of execution for the first call-to-action based on a second property of the computing device and the historic level of engagement; and
select, based on the mode of execution, the first digital assistant from the one or more digital assistants.

5. The system of claim 4 , comprising the one or more processors to:
select, based on the mode of execution, a second computing device of the plurality of computing devices to execute the first call-to-action; and
transmit the first call-to-action to the second computing device to cause the second computing device to invoke the first digital assistant to execute the first call-to-action.

6. The system of claim 1 , comprising the one or more processors to:
load a script library embedded in the electronic resource to identify the plurality of call-to-actions.

7. The system of claim 1 , wherein the computing device is part of a plurality of computing devices that are linked to an electronic account, and wherein the historic level of engagement is further based on the interactions between the plurality of computing devices and the one or more digital assistants.

8. The system of claim 1 , wherein the type of digital interface is selected based on the number of interactions between the computing device and the one or more digital assistants being greater than a threshold.

9. The system of claim 1 , comprising the one or more processors to:
determine the historic level of engagement between the computing device and the one or more digital assistants.

10. The system of claim 1 , comprising the one or more processors to:
receive, from a remote data processing system, a content item from a third-party content provider selected by the remote data processing system via a real-time content selection process; and
present the content item via the digital interface.

11. The system of claim 10 , wherein the remote data processing system selects the content item based on the electronic resource.

12. The system of claim 10 , wherein the remote data processing system selects the content item based on a first property of the computing device.

13. The system of claim 1 , comprising:
the one or more processors to select the type of digital interface comprising a voice-based interface based on a first property of the computing device indicating the computing device comprises a microphone and a speaker.

14. The system of claim 1 , wherein a first property indicates the computing device is a smartphone enabled with the digital assistant, and the historic level of engagement indicates that the plurality of computing devices interacted with the one or more digital assistants during a time interval prior to a component of the electronic resource loaded via the computing device, comprising:
the one or more processors to select the digital interface comprising a pop-up icon overlaid on the electronic resource.

15. A method, comprising:
identifying, by one or more processors, for an electronic resource accessed by a computing device, a plurality of call-to-actions configured for execution by one or more digital assistants provided by the computing device;
selecting, based on a historic level of engagement, a type of digital interface in which to present a first call-to-action of the plurality of call-to-actions, the historic level of engagement indicating a number of interactions between the computing device and the one or more digital assistants;
generating, based on the type of digital interface selected, a digital interface with the first call-to-action;
selecting, responsive to an instruction to execute the first call-to-action received via the digital interface, a first digital assistant from the one or more digital assistants, wherein the first digital assistant is selected based on a relevancy to a digital action corresponding to the first call-to-action; and
transmitting the first call-to-action to cause invocation of the first digital assistant to execute the digital action associated the first call-to-action.

16. The method of claim 15 , comprising:
selecting the type of digital interface in which to present the first call-to-action of the plurality of call-to-actions further based on a first property of the computing device.

17. The method of claim 15 , comprising:
generating the digital interface with the first call-to-action further based on a first property of the computing device.

18. The method of claim 17 , comprising:
determining, responsive to the instruction to execute the first call-to-action, a mode of execution for the first call-to-action based on a second property of the computing device and the historic level of engagement; and
selecting, based on the mode of execution, the first digital assistant from the one or more digital assistants.

19. The method of claim 18 , comprising the one or more processors to:
selecting, based on the mode of execution, a second computing device of the plurality of computing devices to execute the first call-to-action; and
transmitting the first call-to-action to the second computing device to cause the second computing device to invoke the first digital assistant to execute the first call-to-action.

20. One or more non-transitory computer-readable media that collectively store instructions to perform operations, the operations comprising:
identifying for an electronic resource accessed by a computing device, a plurality of call-to-actions configured for execution by one or more digital assistants provided by the computing device;
selecting, based on a historic level of engagement, a type of digital interface in which to present a first call-to-action of the plurality of call-to-actions, the historic level of engagement indicating a number of interactions between the computing device and the one or more digital a

Assignees

• Google Llc

Inventors

• Balaram Prithvi
• Rao Nikhil
• Coimbra Adam
• Baker Ian

Classifications

• G06F11/3438

  monitoring of user actions (tracking the activity of the user H04L67/535) · CPC title

• G06F3/167

  Audio in a user interface, e.g. using voice commands for navigating, audio feedback · CPC title

• G06F16/245

  Query processing · CPC title

• G06F9/453 Primary

  Help systems · CPC title

• Y02D10/00

  Energy efficient computing, e.g. low power processors, power management or thermal management · CPC title