Method for identifying new audiences for content of a content provider

Patent metadata

Field	Value
Publication number	US-12034525-B2
Application number	US-202117377215-A
Country	US
Kind code	B2
Filing date	Jul 15, 2021
Priority date	Jul 15, 2021
Publication date	Jul 9, 2024
Grant date	Jul 9, 2024

Abstract

A method is disclosed for providing, for display to a content provider, a user interface comprising an option to view new audiences to be added to a plurality of users currently designated to receive content of the content provider, receiving a user selection of the option, and causing display of information identifying the new audiences, the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.

First claim

What is claimed is:

1. A method comprising:
providing, for display to a content provider, a user interface (UI) indicating one or more characteristics of existing audiences including a plurality of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences and corresponding estimated numbers of user actions related to the content of the content provider, an optimization UI element indicating an audience metric increase to result from adding the new audiences to the existing audiences, and an apply UI element selectable to add the new audiences to the existing audiences;
receiving a user selection of the new audiences UI element; and
in response to the user selection of the new audiences UI element, causing display of information identifying the new audiences, wherein the information identifying the new audiences comprises, for each new audience, an audience identifier, an indication of an estimated number of user actions related to the content of the content provider, and an option to request that a corresponding audience be added to the plurality of users currently designated to receive the content of the content provider.

2. The method of claim 1 , further comprising:
receiving a selection of the option to request that the corresponding audience be added to the plurality of users currently designated to receive the content of the content provider; and
adding users from the corresponding audience to the plurality of users currently designated to receive the content of the content provider.

3. The method of claim 1 , wherein the content of the content provider comprises one or more secondary media items to be presented to the plurality of users in association with a primary media item on a viewer user interface of a content sharing platform.

4. The method of claim 2 , wherein the indication of the estimated number of user actions related to the content of the content provider comprises an estimated increase in a number of user actions related to the content of the content provider in response to addition of the users from the corresponding audience to the plurality of users currently designated to receive the content of the content provider.

5. The method of claim 1 , wherein providing, for display to the content provider, the user interface further comprises:
collecting data identifying a number of presentations of the content of the content provider to a first group of users and a number of user actions related to the content of the content provider by the first group of users;
identifying, in the first group of users, a sub-group of users that belongs to a second group of users not currently designated to receive the content of the content provider;
determining content related metrics for the identified sub-group of users, the content related metrics for the identified sub-group of users comprising a number of presentations of the content of the content provider to the identified sub-group of users and a number of user actions related to the content of the content provider by the identified sub-group of users;
estimating, based on the content related metrics for the identified sub-group of users, content related metrics for the second group of users, the estimated content related metrics for the second group of users comprising an estimated number of presentations of the content of the content provider to the second group of users and an estimated number of user actions related to the content of the content provider by the second group of users;
predicting, based on the estimated content related metrics for the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the second group of users to the first group of users; and
responsive to the predicted increase satisfying a threshold condition, adding the second group of users to the new audiences, wherein the displayed information identifying the new audiences comprises an identifier of the second group of users and the predicted increase in the number of user actions related to the content of the content provider.

6. A method comprising:
providing, for display to a content provider, a user interface (UI) indicating one or more content related metrics of existing audiences including a first group of users currently designated to receive content of the content provider, the UI comprising a new audiences UI element selectable to view new audiences to be added to the existing audiences, an optimization UI element indicating an audience metric increase to result from adding the new audiences to the existing audiences, and an apply UI element selectable to add the new audiences to the existing audiences; and
in response to receiving a user selection of the new audiences UI element:
identifying content related metrics for the first group of users, the content related metrics for the first group of users comprising a number of presentations of the content of the content provider to the first group of users and a number of user actions related to the content of the content provider by the first group of users;
identifying, in the first group of users, a sub-group of users that belongs to a second group of users representing the new audiences not currently designated to receive the content of the content provider;
determining, based on the content related metrics for the first group of users, content related metrics for the identified sub-group of users;
estimating, based on the content related metrics of the identified sub-group of users, content related metrics for the second group of users;
predicting, based on the estimated content related metrics of the second group of users, an increase in a number of user actions related to the content of the content provider in response to an addition of the second group of users to the first group of users; and
responsive to the increase satisfying a threshold condition, providing information identifying the second group of users and the increase for presentation to the content provider.

7. The method of claim 6 , wherein the content of the content provider comprises one or more secondary media items to be presented to the plurality of users in association with a primary media item on a viewer user interface of a content sharing platform.

8. The method of claim 6 , wherein estimating the content related metrics for the second group of users further comprises:
determining a number of presentations of the content of the content provider to the sub-group of users;
determining a number of user actions related to the content of the content provider by the sub-group of users; and
determining a conversion rate for the second group of users based on the number of presentations of the content of the content provider to the sub-group of users and the number of user actions related to the content of the content provider by the sub-group of users.

9. The method of claim 8 , wherein determining the conversion rate for the second group of users further comprises:
comparing a set of characteristics associated with the sub-group of users with a set of characteristics associated with the second group of users, wherein the conversion rate for the second group of users is determined based on a comparison of the set of characteristics associated with the sub-group of users with the set of characteristics associated with the second group of users.

10. The method of claim 6 , wherein the increase in the number of user actions related to the content of the content provider is predicted using an estimation function.

Assignees

• Google Llc

Inventors

• Zink Daniel
• Huang Jane
• Chen Hao
• Porteous Ian
• Maheshwari Surbhi

Classifications

• G06Q30/0251

  Targeted advertisements · CPC title

• G06Q30/0202

  Market predictions or forecasting for commercial activities · CPC title

• G06Q10/101

  Collaborative creation, e.g. joint development of products or services · CPC title

• H04H60/66 Primary

  for using the result on distributors' side · CPC title

• H04N21/4668

  for recommending content, e.g. movies · CPC title