Social media graphical interface system

Patent metadata

Field	Value
Publication number	US-11995674-B2
Application number	US-202217851376-A
Country	US
Kind code	B2
Filing date	Jun 28, 2022
Priority date	Dec 6, 2012
Publication date	May 28, 2024
Grant date	May 28, 2024

Abstract

Systems and methods are disclosed for providing social media referrals based rewards to a customer. The systems and methods may provide incentives to customers of financial-service providers (“FSP”) based on their referrals to the FSP. Customer referrals may be determined for the customer by gathering data regarding referrals received from messages distributed by the customer via social media. Based on the referrals, an amount of rewards may be provided for business transactions initiated by the customer.

First claim

What is claimed is:

1. A graphical user interface system comprising:
at least one processor; and
at least one non-transitory memory storing instructions that, when executed by the at least one processor, cause the system to perform operations comprising:
generating, by a service provider server, and providing to a user, a registration interface in response to a registration request, the registration interface including an authentication control for authenticating the user and an authorization control for redirecting the user to an authorization page of a social media network;
generating, by the service provider server, and providing to the user, an influence interface including:
a share control for redirecting the user to a post page of the social media network, the post page preconfigured with a first preset message, the first preset message being formatted for the social media network based on information provided to the service provider server indicating a selection of the social media network, the first preset message including a unique referral link associated with the user;

determining, by the service provider server, a referral-reward modifier for the user based on referral data associated with the unique referral link, wherein the referral-reward modifier comprises a numerical score;
determining, by the service provider server, a business-transaction reward, the business-transaction reward comprising a value associated with a monitored business transaction of the user;
calculating, by the service provider server, a customer reward based on the business-transaction reward and the referral-reward modifier; and
generating, by the service provider server, and providing to the user, a rewards interface including an indicator that displays the customer reward.

2. The system of claim 1 , wherein determining the business-transaction reward comprises tracking a plurality of business transactions initiated by the user over a period of time.

3. The system of claim 2 , wherein tracking the plurality of business transactions further comprises obtaining a history of business transactions of the user from a database.

4. The system of claim 1 , wherein the business-transaction reward is directly proportional to a business transaction initiated by the user.

5. The system of claim 1 , wherein the business-transaction reward comprises one of airline miles, points, or a credit to an account associated with the user.

6. The system of claim 1 , wherein the monitored business transaction comprises a credit card purchase, a debit card purchase, a balance transfer, an account deposit, an account withdrawal, a bill payment, an ATM transaction, a loan payment, or a stock transaction.

7. The system of claim 1 , wherein calculating the customer reward comprises multiplying the business-transaction reward by the referral-reward modifier.

8. The system of claim 1 , wherein calculating the customer reward comprises adding the business-transaction reward to the referral-reward modifier.

9. The system of claim 1 , wherein the referral data comprises a number of social-network users that interacted with a social network posting by the user in the social media network.

10. The system of claim 1 , wherein the unique referral link points to a registration webpage, and the referral data comprises a number of accesses of the registration webpage using the unique referral link.

11. A method for providing a graphical user interface, comprising:
generating, by a service provider server, and providing to a user, a registration interface in response to a registration request, the registration interface including an authentication control for authenticating the user and an authorization control for redirecting the user to an authorization page of a social media network;
generating, by the service provider server, and providing to the user, an influence interface including:
a share control for redirecting the user to a post page of the social media network, the post page preconfigured with a first preset message, the first preset message being formatted for the social media network based on information provided to the service provider server indicating a selection of the social media network, the first preset message including a unique referral link associated with the user;
determining, by the service provider server, a referral-reward modifier for the user based on referral data associated with the unique referral link, wherein the referral-reward modifier comprises a numerical score;
determining, by the service provider server, a business-transaction reward, the business-transaction reward comprising a value associated with a monitored business transaction of the user;
calculating, by the service provider server, a customer reward based on the business-transaction reward and the referral-reward modifier; and
generating, by the service provider server, and providing to the user, a rewards interface including an indicator that displays the customer reward.

12. The method of claim 11 , wherein the referral-reward modifier corresponds to a multiplier proportional to a number of referrals from the unique referral link.

13. The method of claim 11 , wherein the rewards interface further comprises an indicator that displays a number of referrals received from the unique referral link.

14. The method of claim 11 , wherein the rewards interface further comprises an indicator that provides options for increasing the customer reward.

15. One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause operations comprising:
generating, and providing to a user, a registration interface in response to a registration request, the registration interface including an authentication control for authenticating the user and an authorization control for redirecting the user to an authorization page of a social media network;
generating, and providing to the user, an influence interface including a share control for redirecting the user to a post page of the social media network, the post page preconfigured with a first preset message, the first preset message being formatted for the social media network based on information provided to a service provider server indicating a selection of the social media network, the first preset message including a unique referral link associated with the user;
calculating a customer reward based on referral data associated with the unique referral link; and
generating, and providing to the user, a rewards interface including an indicator that displays the customer reward.

16. The one or more non-transitory computer-readable media of claim 15 , wherein calculating the customer reward comprises providing a score for one or more of a new customer referral, an interaction with the unique referral link, or a comment on the user's first preset message on the social media network.

17. The one or more non-transitory computer-readable media of claim 15 , wherein calculating the customer reward comprises multiplying a business-transaction reward by a referral-reward modifier.

18. The one or more non-transitory computer-readable media of claim 15 , wherein calculating the customer reward comprises adding a business-transaction reward to a referral-reward modifier.

19. The one or more non-transitory computer-readable media of claim 15 , wherein the referral data comprises a number of social-network users that interacted with a social network posting by the user in the social media network.

Assignees

• Capital One Services Llc

Inventors

• Sun Bor J
• Mendez Mark
• Turfboer Jonathan R
• Kedy Philip
• Williams George H
• Butterworth Matthew S

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q10/46

  Determination of level of influence of users within social networking services · CPC title

• G06Q30/0214 Primary

  Referral reward systems · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q50/01

  Physics · mapped topic