Method and apparatus for improved presentation of information

Patent metadata

Field	Value
Publication number	US-11989757-B1
Application number	US-202318388864-A
Country	US
Kind code	B1
Filing date	Nov 13, 2023
Priority date	Dec 30, 2020
Publication date	May 21, 2024
Grant date	May 21, 2024

Abstract

This method comprises generating an improved personalized webpage with multi-user advertisement control panel (ACP). The preferred embodiment of the ACP is a digital window presented on a monitor wherein a point and click function can be performed by a user to activate various aspects of the ACP. The ACP has a predetermined set of advertisement control features, which the user can activate to control the advertisement profile. The first user is in control of said first ACP and inputs from said first user via said first user's first ACP wherein said first input activates a first advertisement control feature (ACF) of said set of advertisement control features (ACFs). An advertisement is presented to the second user via the second user's display with based on the first user's ACF.

First claim

What is claimed is:

1. A method of using computer for presenting advertisements comprising:
generating a first advertisement control panel (ACP) wherein said first ACP has a predetermined set of advertisement control features (ACFs);
instructions for presenting said first ACP to a first user wherein said first user is in control of said first ACP;
receiving a first input from said first user via said first user's first ACP wherein said first input activates a first advertisement control feature (ACF) of said set of ACFs;
configuring an advertisement for a second user based on said first ACF
wherein said first ACF comprises a start time of said configured advertisement, and
wherein an advertisement button is used to control said start time of said configured advertisement; and
instructions for presenting said configured advertisement to said second user via said second user's display within 5 seconds of said first user activating said advertisement button and
during a video livestream between said first user and said second user,

instruction for altering said video imagery of said first user while said advertisement is presented to said second user by at least one of the group of:
adjusting the brightness of said video imagery of said first user on said second user's display; and
adjusting the size of said video imagery of said first user on said second user's display.

2. The method of claim 1 , further comprising:
wherein said advertisement button can be activated only by said first user.

3. The method of claim 1 , further comprising:
using a second advertisement button to control said start time of said configured advertisement; and
wherein said second advertisement button can be activated only by said second user via a second ACP controlled by said second user.

4. The method of claim 1 , further comprising wherein said first ACF comprises a length of time of an advertisement or a classification of an advertisement.

5. The method of claim 1 , further comprising:
providing a second ACP to said first user
wherein said second ACP has a predetermined set of ACFs,
wherein said first user is in control of said second ACP,
wherein a third user is not in control of said second ACP,

receiving a second input via said first user's second ACP
wherein said second input activates a second ACF of said predetermined set of ACFs of said second ACP; and

presenting a second configured advertisement to said third user with said second ACF wherein said second ACF is different from said first ACF.

6. The method of claim 1 , further comprising:
providing a second ACP to said second user wherein said second ACP has a predetermined set of ACFs,
wherein said second user is in control of said second ACP,
wherein said second user is in not control of said first ACP,
wherein said first user is not in control of said second ACP,

receiving a second input via said second ACP
wherein said second input activates a second ACF of said predetermined set of ACFs of said second ACP; and

presenting a second configured advertisement to said first user with said second ACF.

7. The method of claim 1 , further comprising:
presenting said configured advertisement to said first user via said first user's display
wherein said configured advertisement is presented to said first user at a first time point,
wherein said configured advertisement is presented to said second user at a second time point, and
wherein said second time point is within 3 seconds of said first time point.

8. The method of claim 1 , further comprising:
wherein data acquired related to said second user is analyzed to determine an optimum advertisement profile for said second user; and
wherein said advertisement presented to said second user is selected from a group of advertisements based on said optimum advertisement profile and said first ACF.

9. The method of claim 1 , further comprising:
wherein said set of ACFs further comprises an advertisement feedback task;
wherein while said advertisement feedback task is being completed by said second user, said video imagery of said first user remains altered; and
wherein once said advertisement feedback task is completed by said second user, said video imagery of said first user is no longer altered.

10. The method of claim 1 , further comprising wherein streamed audio data of said first user is altered while said advertisement is presented to said second user by decreasing the volume of said first user presented on said second user's speaker.

11. The method of claim 1 , further comprising:
wherein a third user is not in control of said first ACP; and
presenting said configured advertisement to said third user via said third user's display based on said first ACF.

12. The method of claim 1 , further comprising:
presenting said first ACP to a third user wherein said third user is also in control of said first ACP; and
presenting said advertisement to said third user via said third user's display based on said first input from said first user and said third user's input(s) into said first ACP.

13. The method of claim 1 , further comprising:
wherein a frame of video imagery of said first user is acquired at a first time point,
wherein a frame of video imagery of said second user is acquired at said first time point,
wherein said frame of said video imagery of said first user is presented on said second user's computer screen at a second time point;
wherein said frame of said video imagery of said second user is presented on said first user's computer screen at a third time point;
wherein said second time point is within five seconds of said first time point; and
wherein said third time point is within five seconds of said first time point.

14. The method of claim 1 , further comprising:
implementing an all advertisements off button; and
wherein if said first user or said second user activates said all advertisements off button, then no advertisements are presented to said second user.

15. The method of claim 1 , further comprising:
implementing a metered advertisements configuration button controlled by said second user;
wherein if said second user has said metered advertisements configuration button at a first setting during a livestream event, then a livestream virtual currency is used at a first rate;
wherein if said second user has said metered advertisements configuration button at a second setting during a livestream event, then a livestream virtual currency is used at a second rate;
wherein said second setting corresponds to a higher number of static advertisements or longer length of video advertisements than said first setting; and
wherein said second rate is higher than said first rate.

16. A non-transitory computer readable medium having computer readable code thereon for presenting advertisements on a webpage, the medium comprising:
instructions for generating a first advertisement control panel (ACP) wherein said first ACP has a predetermined set of advertisement control features (ACFs);
instructions for presenting said first ACP to a first user wherein said first user is in control of said first ACP;
instructions for receiving a first input from said first user via said first user's first ACP wherein said first input activates a first advertisement control feature (ACF) of said set of ACFs; and
instructions for configuring an advertisement for a second user based on said first ACF
wherein said first ACF comprises a start time of said configured advertisement, and
wherein an advertisement button is used t

Assignees

• Douglas Robert Edwin
• Douglas David Byron
• Douglas Kathleen Mary

Inventors

• Douglas Robert Edwin
• Douglas David Byron
• Douglas Kathleen Mary

Classifications

• G06F40/143

  Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD] · CPC title

• G06F40/106

  Display of layout of documents; Previewing · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• G06Q30/0271 Primary

  Personalized advertisement · CPC title

• G06Q30/0277

  Online advertisement · CPC title