System and methods for personalization and enhancement of a marketplace

Patent metadata

Field	Value
Publication number	US-11734743-B2
Application number	US-202117443472-A
Country	US
Kind code	B2
Filing date	Jul 27, 2021
Priority date	Oct 10, 2012
Publication date	Aug 22, 2023
Grant date	Aug 22, 2023

Abstract

A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for enhancing and personalizing an interactive marketplace. The systems and methods provided herein may allow a user to receive search results that are tailored to the user's personal preferences based on social and purchasing information known about the user. In addition, the systems and methods provided herein may provide shipping updates to a buyer that include a personalized message based on location information provided by the package being shipped. In addition, the systems and methods provided herein allow merchants to provide incentives and rewards for shoppers by participating in interactive shopping games.

First claim

What is claimed:

1. A computer-implemented method at an application server having a processor, memory, and storage, the method comprising:
receiving, at the application server processor, media from a seller;
analyzing, by the application server processor, the media to identify a product offered by the seller;
associating, using image recognition at the application server processor, the identified product to a known product in a database;
generating, by the application server processor, a webpage comprising the known product and an option associated with the known product;
receiving, at the application server processor, an indication of a selection of the option, the indication relating to physical movement of the option associated with the known product from a first area of the webpage to a second area of the webpage;
updating, by the application server processor, the webpage to reflect the physical movement of the option associated with the known product from the first area of the webpage to the second area of the webpage; and
generating for display, by the application server processor, a product associated with the selected option in response to the physical movement of the option associated with the known product from the first area of the webpage to the second area of the webpage.

2. The method of claim 1 , the method further comprising:
obtaining a location of the seller; and
searching for information for similar products offered by a third-party marketplace.

3. The method of claim 2 , the method further comprising providing the information for the similar products to the seller to inform the seller of an existing supply of the similar products offered by the third-party marketplace.

4. The method of claim 1 , the method further comprising:
receiving a selection of the product associated with the selected option; and
providing for presentation additional options for the product associated with the selected option.

5. The method of claim 1 , wherein the media is one of an image or audio/visual media.

6. The method of claim 1 , the method further comprising:
associating, using image recognition, the identified product to known products in the database;
providing options; and
displaying the known products as a list, wherein the product is selectable from the list of known products.

7. The method of claim 6 , wherein, upon selecting the product from the list of known products, products related to the selected product are provided.

8. The method of claim 6 , wherein, upon selecting the product from the list of known products, the method further comprises:
providing a brand associated with the selected product; and
providing other products associated with the brand.

9. A system comprising:
a processor of an application server; and
a computer readable storage medium storing instructions that, when executed by the processor, cause the application server to perform operations comprising:
receiving media from a seller;
analyzing the media to identify a product offered by the seller;
associating, using image recognition, the identified product to a known product in a database;
generating, by the application server processor, providing a webpage comprising the known product and an option associated with the known product;
receiving, at the application server processor, an indication of a selection of the option, the indication relating to physical movement of the option associated with the known product from a first area of the webpage to a second area of the webpage;
updating, by the application server processor, the webpage to reflect the physical movement of the option associated with the known product from the first area of the webpage to the second area of the webpage; and
generating for display, by the application server processor, a product associated with the selected option in response to the physical movement of the option associated with the known product from the first area of the webpage to the second area of the webpage.

10. The system of claim 9 , wherein the operations further comprise:
obtaining a location of the seller;
searching for information for similar products offered by a third-party marketplace; and
providing the information for the similar products to the seller to inform the seller of an existing supply of the similar products offered by the third-party marketplace.

11. The system of claim 9 , wherein the operations further comprise:
receiving a selection of the product associated with the selected option; and
providing for presentation additional options for the product associated with the selected option.

12. The system of claim 9 , wherein the operations further comprise:
associating, using image recognition, the identified product to known products in the database;
providing options; and
displaying the known products as a list, wherein the product is selectable from the list of known products.

13. The system of claim 12 , wherein, upon selecting the product from the list of known products, products related to the selected product are provided.

14. The system of claim 12 , upon selecting the product from the list of known products, the operations further comprise:
providing a brand associated with the selected product; and
providing other products associated with the brand.

15. A non-transitory machine-readable medium storing instructions that, when executed by an application server having a processor, memory, and storage, cause the application server processor to perform operations comprising:
receiving media from a seller;
analyzing the media to identify a product offered by the seller;
associating, using image recognition, the identified product to a known product in a database;
generating, by the application server processor, a webpage comprising the known product and an option associated with the known product;
receiving, at the application server processor, an indication of a selection of the option, the indication relating to physical movement of the option associated with the known product from a first area of the webpage to a second area of the webpage;
updating, by the application server processor, the webpage to reflect the physical movement of the option associated with the known product from the first area of the webpage to the second area of the webpage; and
generating for display, by the application server processor, a product associated with the selected option in response to the physical movement of the option associated with the known product from the first area of the webpage to the second area of the webpage.

16. The non-transitory machine-readable medium of claim 15 , wherein the operations further comprise:
obtaining a location of the seller;
searching for information for similar products offered by a third-party marketplace; and
providing the information for the similar products to the seller to inform the seller of an existing supply of the similar products offered by the third-party marketplace.

17. The non-transitory machine-readable medium of claim 15 , wherein the operations further comprise:
receiving a selection of the product associated with the selected option; and
providing for presentation additional options for the product associated with the selected option.

18. The non-transitory machine-readable medium of claim 15 , wherein the operations further comprise:
associating, using image recognition, the identified product to known products in the database;
providing options; and
displaying the known products as a list, w

Assignees

• Ebay Inc

Inventors

• Lenahan Michael George
• Mitchell Ben Lucas
• Chung Chahn
• Sandoval Myra
• Suglian Timothy Sean
• Maclaurin Matthew Bret
• Skorupski James Ross
• Wolfe Jesse
• Chien Hsin-Yi
• Tahir Marie Jeanette Floyd
• Dandekar Jai
• Cypher Healey

Classifications

• G06Q30/0625 Primary

  by formulating product or service queries, e.g. using keywords or predefined options · CPC title

• G06Q10/0833

  Tracking · CPC title

• G06Q30/0629

  by pre-processing results, e.g. ranking or ordering results · CPC title

• G06Q30/0631

  Recommending goods or services · CPC title

• G06Q30/0643

  graphically representing goods, e.g. 3D product representation · CPC title