Tracking and analyses of content presentation

Patent metadata

Field	Value
Publication number	US-11706200-B2
Application number	US-202017012930-A
Country	US
Kind code	B2
Filing date	Sep 4, 2020
Priority date	Oct 8, 2012
Publication date	Jul 18, 2023
Grant date	Jul 18, 2023

Abstract

Systems and methods for providing services are disclosed. One aspect comprises authenticating a user associated with a first service, receiving a selection of a second service, generating an opaque identifier associated with the user and the first service, wherein the opaque identifier facilitates the anonymous collection of data relating to the second service. Another aspect can comprise transmitting the opaque identifier to the second service, and receiving data relating to the second service.

First claim

What is claimed is:

1. A method comprising:
receiving, by a content consumption data collection service, at least one message corresponding to presentation of content at a user device, wherein the at least one message comprises an identifier associated with the user device, and wherein the identifier is anonymous to the content consumption data collection service and transparent to a demographic data collection service;
determining, based on the at least one message, data associated with the presentation of the content at the user device;
determining, based on the identifier, demographic data associated with the user device; and
generating, based on the demographic data and the data associated with the presentation of the content at the user device, ratings data associated with the presentation of the content.

2. The method of claim 1 , wherein the data associated with the presentation of the content at the user device comprises an indication of an event.

3. The method of claim 2 , wherein the event comprises at least one of: a license request, a license grant, a subscription life-cycle, a license denial, a channel tune, a remote tune, a remote control event, a playpoint audit, a playback event, a program start time, a program end time, a commercial time, or a playlist timing event.

4. The method of claim 1 , wherein the data associated with the presentation of the content at the user device comprises user data, wherein the user data comprises at least one of: a content setting, an environmental setting, a presentation setting, a viewing pattern, a duration of content presentation, or a time associated with presentation of the content.

5. The method of claim 4 , wherein the content setting comprises at least one of: a genre, a rating, a parental block, a subtitle, a version of content, a time schedule, or a permission.

6. The method of claim 4 , wherein the environmental setting comprises at least one of: a temperature, lighting, or tactile feedback.

7. The method of claim 4 , wherein the presentation setting comprises at least one of: a volume, a brightness, a color, a playback language, a closed caption, a playback speed, picture-in-picture, or split display.

8. The method of claim 1 , wherein determining, based on the identifier, the demographic data associated with the user device comprises:
sending, to a demographic data collection service, the identifier; and
receiving, based on the identifier, the demographic data, wherein the demographic data is associated with a unique consumer of content represented by the identifier.

9. The method of claim 1 , wherein the demographic data comprises at least one of: an age, a gender, or an address associated with a unique consumer of content.

10. The method of claim 1 , wherein generating the ratings data comprises associating at least one of: a portion of the demographic data or a portion of the data associated with the presentation of the content, with the content.

11. A method comprising:
receiving, by a content consumption data collection service, at least one message corresponding to content sent to a user device, wherein the at least one message comprises an indication of a presentation setting and an identifier associated with the user device, and wherein the identifier is anonymous to the content consumption data collection service and transparent to a demographic data collection service;
determining, based on the presentation setting, a portion of the content presented at the user device;
determining, based on the identifier, demographic data associated with the user device; and
generating, based on the demographic data, ratings data associated with the portion of the content.

12. The method of claim 11 , wherein the at least one message further comprises user data.

13. The method of claim 11 , wherein the at least one message further comprises at least one of: a license request, a license grant, a subscription life-cycle, a license denial, a channel tune, a remote tune, a remote control event, a playpoint audit, a playback event, a program start time, a program end time, a commercial time, or a playlist timing event.

14. The method of claim 12 , wherein the user data comprises at least one of: a content setting, an environmental setting, a presentation setting, a viewing pattern, a duration of content presentation, or a time associated with presentation of the content.

15. The method of claim 14 , wherein the content setting comprises at least one of: a genre, a rating, a parental block, a subtitle, a version of content, a time schedule, or a permission.

16. The method of claim 14 , wherein the environmental setting comprises at least one of: a temperature, lighting, or tactile feedback.

17. The method of claim 14 , wherein the presentation setting comprises at least one of: a volume, a brightness, a color, a playback language, a closed caption, a playback speed, picture-in-picture, or split display.

18. The method of claim 11 , wherein the portion of the content presented at the user device comprises an advertisement, wherein the presentation setting comprises a playback speed, and wherein determining, based on the presentation setting, the portion of the content presented at the user device comprises determining that the playback speed indicates the advertisement was presented at the user device.

19. The method of claim 11 , wherein the demographic data comprises at least one of: an age, a gender, or an address associated with a unique consumer of content, and wherein determining, based on the identifier, the demographic data associated with the user device comprises:
sending, to a demographic data collection service, the identifier; and
receiving, based on the identifier, the demographic data, wherein the demographic data is associated with a unique consumer of content represented by the identifier.

20. The method of claim 11 , wherein generating the ratings data comprises associating a portion of the demographic data with the portion of the content.

Assignees

• Comcast Cable Comm Llc

Inventors

• Mays David
• Press Jason

Classifications

• H04L63/0428 Primary

  wherein the data content is protected, e.g. by encrypting or encapsulating the payload · CPC title

• G06F21/6254

  by anonymising data, e.g. decorrelating personal data from the owner's identification · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• H04L63/0421

  Anonymous communication, i.e. the party's identifiers are hidden from the other party or parties, e.g. using an anonymizer · CPC title

• H04L63/0807

  using tickets, e.g. Kerberos (cryptographic mechanisms or cryptographic arrangements for entity authentication using tickets or tokens H04L9/3213) · CPC title