Method for serving interactive digital advertising content within a streaming platform

Patent metadata

Field	Value
Publication number	US-11647259-B2
Application number	US-202117566948-A
Country	US
Kind code	B2
Filing date	Dec 31, 2021
Priority date	Jun 17, 2020
Publication date	May 9, 2023
Grant date	May 9, 2023

Abstract

One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

First claim

We claim:

1. A method comprising:
rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen comprising an image player located in a first subregion, in a set of subregions, of the home screen and a set of icons selectable by the user, each icon, in the set of icons, corresponding to a video advertisement, in a set of video advertisements, loaded within the image player;
in response to detecting a first user input proximal a first icon in the set of icons:
reconfiguring the image player to a second subregion of the home screen; and
triggering playback of a first video advertisement, in the set of video advertisements, corresponding to the first icon, within the image player;

during playback of the first video advertisement within the image player, located in the second subregion of the home screen:
in response to receiving a second user input proximal the first icon:
reconfiguring the image player to a third subregion of the home screen;
activating a first audio stream corresponding to playback of the first video advertisement; and
continuing playback of the first video advertisement; and

in response to detecting a third user input proximal a second icon in the set of icons:
pausing playback of the first video advertisement at a current frame of the first video advertisement;
rendering an initial frame of a second video advertisement, in the set of video advertisements, corresponding to the second icon, within the image player in replacement of the current frame of the first video advertisement; and
triggering playback of the second video advertisement, from the initial frame, within the image player; and

during playback of the second video advertisement within the image player, located in the second subregion of the home screen:
in response to receiving a fourth user input proximal the second icon:
reconfiguring the image player to the third subregion of the home screen;
activating a second audio stream corresponding to playback of the second video advertisement; and
continuing playback of the second video advertisement; and

in response to detecting a fourth user input proximal the first icon:
rendering the current frame of the first video advertisement in the image player in replacement of the second video advertisement; and
triggering playback of the first video advertisement from the current frame within the image player.

2. The method of claim 1 :
wherein rendering the home screen of the ad stream on the display of the streaming device comprises, during a first pause event that pauses playback of a primary content stream at a first frame of a digital video in the primary content stream, the primary content stream viewed on the display of the streaming device, rendering the home screen of the ad stream in replacement of the primary content stream; and
further comprising, in response to a user input that resumes playback of the primary content stream:
rendering the first frame in the digital video of the primary content stream in replacement of the ad stream;
terminating the first pause event; and
resuming playback of the digital video in the primary content stream.

3. The method of claim 1 :
wherein rendering the home screen comprising the image player located in the first subregion of the home screen and the set of icons comprises rendering the home screen comprising:
the image player defining a set of advertisement slots arranged in a row, each video advertisement, in the set of video advertisements, rendered within a corresponding advertisement slot in the set of advertisement slots; and
the set of icons comprising a set of layers, each layer, in the set of layers, arranged over a video advertisement, in the set of video advertisements and configured to trigger reconfiguration of the image player responsive to selection by the user;

wherein reconfiguring the image player to the second subregion of the home screen in response to detecting the first user input proximal the first icon comprises, in response to detecting the first user input proximal the first icon comprising a first layer, in the set of layers, expanding an area of a first advertisement slot, in the set of advertisement slots, loaded with the first video advertisement corresponding to the first layer; and
wherein triggering playback of the first video advertisement comprises triggering playback of the first video advertisement within the first advertisement slot, frames of the first video advertisement spanning the area of the first advertisement slot.

4. The method of claim 1 :
wherein reconfiguring the image player to the second subregion of the home screen comprises expanding the image player across the second subregion of the home screen, frames of the first video advertisement spanning the second subregion; and
wherein reconfiguring the image player to a third subregion of the home screen comprises expanding the image player across the home screen, frames of the first video advertisement spanning the third subregion.

5. The method of claim 1 , further comprising, characterizing engagement of the user interacting with the ad stream based on a quantity of user inputs entered by the user at the ad stream.

6. The method of claim 5 , wherein characterizing engagement of the user interacting with the ad stream based on the quantity of user inputs entered by the user at the ad stream comprises, for each video advertisement, in the set of video advertisement, characterizing engagement of the user with the video advertisement based on the quantity of user inputs with a corresponding icon, in the set of icons, linked to the video advertisement.

7. The method of claim 1 , further comprising, during playback of the first video advertisement within the image player:
rendering an identifier on the display of the streaming device, the identifier linked to the first video advertisement and the streaming device; and
in response to receiving the identifier on a mobile device accessed by the user, rendering content related to the first video advertisement on the mobile device.

8. The method of claim 7 :
wherein rendering the home screen of the ad stream viewed on the display of the streaming device comprises, at a first time, rendering the home screen of the ad stream viewed on the display of the streaming device; and
further comprising, in response to receiving the identifier on the mobile device:
linking the mobile device to the identifier;
accessing a set of engagement data recorded at the mobile device representing interactions between the user and advertising content presented to the user at the mobile device;
selecting a second set of video advertisements for serving to the user within the ad stream based on the set of engagement data; and
at a second time succeeding the first time, rendering the home screen of the ad stream on the display of the streaming device accessed by the user, the home screen comprising the image player and a second set of icons selectable by the user, each icon, in the second set of icons, corresponding to a video advertisement, in the second set of video advertisements, loaded within the image player.

9. The method of claim 7 , further comprising:
characterizing a first engagement score for the user interacting with the first video advertisement based on user interactions with the first icon; and
characterizing a second engagement score for the user interacting with the first video advertisement based on user interactions with the first identifier.

10. A method comprising:
during a first pause event that pauses playback of a primary content stream at a first frame of a digital video in the primary con

Assignees

• Yieldmo Inc

Inventors

• Mcclendon Terry
• Sebag David
• Patnaik Sambit

Classifications

• H04N21/482

  End-user interface for programme selection · CPC title

• H04N21/812 Primary

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/47815

  Electronic shopping (payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12) · CPC title

• H04N21/23424

  involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement · CPC title

• G06F3/04817

  using icons (graphical or visual programming using iconic symbols G06F8/34) · CPC title