Intermediate menu, visual design template, and interactive label

Patent metadata

Field	Value
Publication number	US-11645690-B2
Application number	US-202017008120-A
Country	US
Kind code	B2
Filing date	Aug 31, 2020
Priority date	Aug 31, 2019
Publication date	May 9, 2023
Grant date	May 9, 2023

Abstract

According to one aspect of the present disclosure, a method of delivering a self-directed user experience includes encoding access to an intermediate menu in at least one matrix bar code, developing an intermediate menu that facilitates a self-directed user experience, and presenting the at least one matrix bar code to a user via placement on a product. Further in accordance with this aspect, the method may include directing the user to the intermediate menu via the at least one matrix bar code such that the self-directed user experience is responsive to user interaction with intermediate menu.

First claim

What is claimed is:

1. A method of delivering a self-directed user experience with a food or consumable product, comprising:
encoding access to an intermediate menu in at least one matrix bar code;
developing the intermediate menu to facilitate a self-directed user experience, wherein the intermediate menu is developed to be presented on a computing device and has a layout that simultaneously includes
an informational section displayed in a first portion of the layout and that displays, for each product, each of: at least one product identification, at least one brand identification, and at least one product ingredient or nutritional information, and
a user input section displayed in a second portion of the layout entirely separate from the first portion and that is customizable depending on a product corresponding to the intermediate menu and the at least one matrix bar code;

presenting the at least one matrix bar code to a user by placing the at least one matrix bar code on a product; and
responsive to interaction of the user with the at least one matrix bar code, directing the user to the intermediate menu to facilitate the self-directed user experience responsive to interaction of the user with the intermediate menu,
wherein a height and width of the informational section is dynamically determined based on the size of a display screen on which the intermediate menu is displayed, and
wherein the user input section includes a plurality of virtual buttons configured to receive user inputs, and wherein a size of each of the plurality of virtual buttons is dynamically adapted depending upon a number and sizes of other sections of the intermediate menu being simultaneously displayed including the height and width of the informational section being simultaneously displayed.

2. The method of delivering the self-directed user experience of claim 1 , wherein the computing device presents the intermediate menu responsive to optical detection of the at least one matrix bar code.

3. The method of delivering the self-directed user experience of claim 1 , wherein the intermediate menu receives inputs via at least one of the virtual buttons to facilitate direction of the self-directed user experience.

4. The method of delivering the self-directed user experience of claim 1 , wherein the informational section is customizable depending on a product corresponding to the intermediate menu and the at least one matrix bar code.

5. The method of delivering the self-directed user experience of claim 1 , wherein the informational section and the user input section are customizable without changing the at least one matrix bar code.

6. The method of delivering the self-directed user experience of claim 1 , wherein the informational section includes a plurality of header attributes, and wherein a height and width of each of the header attributes is fixed relative to a size of a display screen of the computing device that displays the intermediate menu.

7. The method of delivering the self-directed user experience of claim 1 , wherein the size of each of the plurality of virtual buttons is further dynamically adapted depending upon at least one of: a size of a display screen of the computing device that displays the intermediate menu a number of links desired for a product and/or organization or one or more priorities of a manufacturer of the product.

8. The method of delivering the self-directed user experience of claim 1 , wherein the intermediate menu is one of a dynamic landing page menu offering reordering of a product and a dynamic landing page menu including detailed product information via an interactive label.

9. A system for implementing a self-directed user experience with a food or consumable product, comprising:
at least one matrix bar code corresponding to a product;
at least one computing device comprising at least one optical sensor, wherein the at least one matrix bar code is readable by the at least one optical sensor; and
an intermediate menu comprising product information and a plurality of virtual buttons configured to receive user inputs, wherein the at least one computing device displays the intermediate menu in response to reading the at least one matrix bar code, and wherein a layout of the intermediate menu simultaneously includes
an informational section displayed in a first portion of the layout and that displays, for each product, each of: at least one product identification, at least one brand identification, and at least one product ingredient or nutritional information, and
a user input section displayed in a second portion of the layout entirely separate from the first portion and that is customizable depending on a product corresponding to the intermediate menu and the at least one matrix bar code,

wherein a height and width of the informational section is dynamically determined based on the size of the display screen on which the intermediate menu is displayed, and
wherein a size of each of the plurality of virtual buttons is dynamically adapted depending upon a number and sizes of other sections of the intermediate menu being simultaneously displayed including the height and width of the informational section being simultaneously displayed.

10. The system for implementing the self-directed user experience of claim 9 , wherein at least one virtual button of the plurality of virtual buttons directs a user to at least one of advertising information, a purchase opportunity, and a loyalty program.

11. The system for implementing the self-directed user experience of claim 9 , wherein the at least one computing device is configured to receive user input in connection with at least one virtual button of the plurality of virtual buttons displayed as part of the intermediate menu.

12. The system for implementing the self-directed user experience of claim 11 , wherein the user input directs the intermediate menu to customize the self-directed user experience.

13. The system for implementing the self-directed user experience of claim 12 , wherein the user input directs the intermediate menu to access additional resources related to the product.

14. The system for implementing the self-directed user experience of claim 9 , wherein the matrix bar code is placed on at least one of the product and the product packaging.

15. An intermediate menu system for use with a food or consumable product, comprising:
a data carrier corresponding to an intermediate menu, wherein the intermediate menu is accessible by detecting the data carrier with at least one sensor, and wherein the intermediate menu facilitates a self-directed user experience;
a product associated with the intermediate menu, wherein the data carrier is integrated into at least one of the product and a product package; and
a mobile device comprising the at least one sensor and configured to detect the data carrier and present the intermediate menu, wherein a layout of the intermediate menu simultaneously includes
an informational section displayed in a first portion of the layout and that includes product information and that displays, for each product, each of: at least one product identification, at least one brand identification, and at least one product ingredient or nutritional information, and

a user input section displayed in a second portion of the layout entirely separate from the first portion and including a plurality of virtual buttons linking to an interactive label and being customizable depending on a product corresponding to the intermediate menu and the at least one matrix bar code,
wherein a height and width of the informational secti

Assignees

• Pepsico Inc

Inventors

• Phillips John S
• Buckley Gregory
• Reeves William

Classifications

• G06Q30/016

  After-sales · CPC title

• G06Q30/0623 Primary

  by investigating goods or services · CPC title

• G06Q30/018

  Certifying business or products · CPC title

• G06Q20/18

  involving self-service terminals [SST], vending machines, kiosks or multimedia terminals · CPC title

• G06Q20/3276

  using a pictured code, e.g. barcode or QR-code, being read by the M-device · CPC title