Method for quantifying advertising impressions

Patent metadata

Field	Value
Publication number	US-11645678-B2
Application number	US-202217853238-A
Country	US
Kind code	B2
Filing date	Jun 29, 2022
Priority date	Aug 31, 2017
Publication date	May 9, 2023
Grant date	May 9, 2023

Abstract

One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

First claim

We claim:

1. A method for quantifying user engagement comprising:
during a first time period:
selecting a first advertisement for presentation within a first advertisement slot, loaded within a first webpage, in a set of webpages, rendered by a first computing device in a population of computing devices;
recording a first proportion of pixels of the first advertisement rendered on a display of the first computing device during a first sampling period within the first time period;
recording a second proportion of pixels of the first advertisement rendered on the display of the first computing device during a second sampling period succeeding the first sampling period and within the first time period; and
calculating a cumulative pixel exposure of the first advertisement based on:
a first product of the first proportion of pixels and a first duration of the first sampling period; and
a second product of the second proportion of pixels and a second duration of the second sampling period; and

during a second time period succeeding the first time period, in response to the cumulative pixel exposure remaining below a first threshold cumulative pixel exposure, selecting the first advertisement for presentation within a second advertisement slot, loaded within a second webpage, in the set of webpages, rendered by a second computing device in the population of computing devices; and
during a third time period succeeding the second time period, in response to the cumulative pixel exposure exceeding the first threshold cumulative pixel exposure, selecting a second advertisement for presentation within a third advertisement slot, loaded within a third webpage, in the set of webpages, rendered by a third computing device in the population of computing devices.

2. The method of claim 1 , further comprising, in response to selecting the first advertisement for presentation within the second advertisement slot:
recording a third proportion of pixels of the first advertisement rendered on a display of the second computing device during a third sampling period within the second time period;
recording a fourth proportion of pixels of the first advertisement rendered on the display of the second computing device during a fourth sampling period succeeding the third sampling period and within the second time period; and
updating the cumulative pixel exposure of the first advertisement based on:
a third product of the third proportion of pixels and a third duration of the third sampling period; and
a fourth product of the fourth proportion of pixels and a fourth duration of the fourth sampling period.

3. The method of claim 2 , further comprising, during the third time period, in response to the cumulative pixel exposure remaining below the first threshold cumulative pixel exposure, selecting the first advertisement for presentation within the third advertisement slot.

4. The method of claim 1 :
wherein selecting the first advertisement for presentation within the first advertisement slot rendered within the display of the first computing device comprises selecting the first advertisement for presentation within the first advertisement slot rendered within the display of the first computing device accessed by a first user;
wherein selecting the first advertisement for presentation within the second advertisement slot rendered within the display of the second computing device comprises selecting the first advertisement for presentation within the second advertisement slot rendered within the display of the second computing device comprising the first computing device accessed by the first user; and
wherein selecting the second advertisement for presentation within the third advertisement slot rendered within the display of the third computing device comprises selecting the second advertisement for presentation within the third advertisement slot rendered within the display of the third computing device comprising the first computing device accessed by the first user.

5. The method of claim 1 :
wherein selecting the first advertisement for presentation within the first advertisement slot rendered within the display of the first computing device comprises selecting the first advertisement for presentation within the first advertisement slot rendered within the display of the first computing device accessed by a first user;
wherein selecting the first advertisement for presentation within the second advertisement slot rendered within the display of the second computing device comprises selecting the first advertisement for presentation within the second advertisement slot rendered within the display of the second computing device, distinct from the first computing device, accessed by a second user distinct from the first user; and
wherein selecting the second advertisement for presentation within the third advertisement slot rendered within the display of the third computing device comprises selecting the second advertisement for presentation within the third advertisement slot rendered within the display of the third computing device, distinct from the first computing device, accessed by a third user distinct from the first user.

6. The method of claim 1 :
wherein selecting the first advertisement for presentation within the first advertisement slot during the first time period comprises selecting the first advertisement for presentation within the first advertisement slot during the first time period within a set time period of a target duration;
wherein selecting the first advertisement for presentation within the second advertisement slot during the second time period comprises selecting the first advertisement for presentation within the second advertisement slot during the second time period within the set time period;
wherein selecting the second advertisement for presentation within the third advertisement slot during the third time period comprises selecting the second advertisement for presentation within the third advertisement slot during the third time period within the set time period; and
further comprising, in response to expiration of the target duration, selecting the first advertisement for presentation within a fourth advertisement slot, loaded within a fourth webpage, in the set of webpages, rendered by a fourth computing device in the population of computing devices.

7. The method of claim 1 , further comprising, during a test period preceding the first time period:
serving a set of instances of the first advertisement to a set of computing devices accessed by a population of users;
for each instance of the first advertisement in the set of instances of the first advertisement:
recording a test proportion of pixels of the first advertisement rendered on a display of a corresponding computing device, in the set of computing devices, during a corresponding sampling period within the test period;
calculating a test cumulative pixel exposure, in a set of test cumulative pixel exposures, based on a product of the test proportion of pixels and a duration of the corresponding sampling period; and
accessing an outcome, in a set of outcomes, of a particular outcome type of consumption of the first advertisement by a corresponding user in the population of users;

deriving an outcome model associating test cumulative pixel exposures and outcomes of the particular outcome type based on the set of test cumulative pixel exposures and the set of outcomes; and
based on the outcome model, defining the first threshold cumulative pixel exposure associated with a threshold probability of a target outcome of the particular outcome type.

8. The method of claim 1 , wherein selecting the first advertisement for presentation within the second advert

Assignees

• Yieldmo Inc

Inventors

• Yavonditte Michael
• Sebag David
• Narayan Indu
• Rao Rahul
• Carneiro Elber
• Harquail Nook
• Cohen David

Classifications

• G06Q30/0272 Primary

  Period of advertisement exposure · CPC title

• G06Q30/0242

  Determining effectiveness of advertisements · CPC title