Mobile device attention detection

Patent metadata

Field	Value
Publication number	US-11632587-B2
Application number	US-202016910316-A
Country	US
Kind code	B2
Filing date	Jun 24, 2020
Priority date	Jun 24, 2020
Publication date	Apr 18, 2023
Grant date	Apr 18, 2023

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed for mobile device attention detection. An example apparatus includes a mobile meter to receive, from an external device, a signal to gather user attention data, and transmit the user attention data. The example apparatus further includes an interval timer to activate a time period for determining attention of a user. The example apparatus further includes an attention determiner to generate the user attention data during the time period.

First claim

What is claimed is:

1. An apparatus comprising:
a mobile meter to:
receive, from an external device, a signal to gather user attention data when a presentation of media is detected on a media device within proximity of the mobile meter, wherein the user attention data is to be associated with media presented by the external device; and
transmit the user attention data;

an interval timer to, in response to the mobile meter receiving the signal, activate a time period for determining attention of a user; and
an attention determiner to generate the user attention data during the time period.

2. The apparatus of claim 1 , wherein the attention determiner is to activate a camera on a mobile device and determine if a face is detected by the camera during the time period and based on an orientation of the face.

3. The apparatus of claim 2 , wherein the attention determiner is to generate the user attention data indicative of attention of the user being on the mobile device based on the face being detected by the camera and the orientation of the face being toward the mobile device during the time period.

4. The apparatus of claim 2 , wherein the attention determiner is to generate the user data indicative of attention of the user being away from the mobile device based on one or more of (1) the face not being detected by the camera during the time period, or (2) the face being detected by the camera and the orientation of the face being away from the mobile device during the time period.

5. The apparatus of claim 1 , wherein the attention determiner is to:
determine user interaction with a mobile device during the time period; and
generate the user attention data based on the user interaction with the mobile device.

6. The apparatus of claim 5 , wherein the attention determiner is to determine user interaction with the mobile device based on an application launch on the mobile device.

7. The apparatus of claim 5 , wherein the attention determiner is to determine user interaction with the mobile device based on user touch on a screen of the mobile device.

8. The apparatus of claim 5 , wherein the attention determiner is to determine user interaction with the mobile device based on an external device connection to the mobile device.

9. The apparatus of claim 1 , wherein the media is an advertisement.

10. The apparatus of claim 9 , wherein the signal is based on at least one of a watermark or a signature of the advertisement.

11. At least one non-transitory computer readable medium comprising instructions that, when executed, cause at least one processor to at least:
receive, from an external device, a signal to gather user attention data when a presentation of media is detected on a media device within proximity of a mobile meter, wherein the user attention data is to be associated with media presented by the external device;
in response to receipt of the signal, activate a time period for determining attention of a user;
generate the user attention data during the time period; and
transmit the user attention data.

12. The at least one non-transitory computer readable medium of claim 11 , wherein the instructions, when executed, cause the at least one processor to activate a camera on a mobile device and determine if a face is detected by the camera during the time period and based on an orientation of the face.

13. The at least one non-transitory computer readable medium of claim 12 , wherein the instructions, when executed, cause the at least one processor to generate the user attention data as user attention data indicative of attention of the user being on the mobile device based on the face being detected by the camera and the orientation of the face being toward the mobile device during the time period.

14. The at least one non-transitory computer readable medium of claim 12 , wherein the instructions, when executed, cause the at least one processor to generate the user data as user attention data indicative of attention of the user being away from the mobile device based on one or more of (1) the face not being detected by the camera during the time period, or (2) the face being detected by the camera and the orientation of the face being away from the mobile device during the time period.

15. The at least one non-transitory computer readable medium of claim 11 , wherein the instructions, when executed, cause the at least one processor to:
determine user interaction with a mobile device during the time period; and
generate the user attention data based on the user interaction with the mobile device.

16. The at least one non-transitory computer readable medium of claim 15 , wherein the instructions, when executed, cause the at least one processor to determine user interaction with the mobile device based on an application launch on the mobile device.

17. The at least one non-transitory computer readable medium of claim 15 , wherein the instructions, when executed, cause the at least one processor to determine user interaction with the mobile device based on user touch on a screen of the mobile device.

18. The at least one non-transitory computer readable medium of claim 15 , wherein the instructions, when executed, cause the at least one processor to determine user interaction with the mobile device based on an external device connection to the mobile device.

19. The at least one non-transitory computer readable medium of claim 11 , wherein the media is an advertisement.

20. The at least one non-transitory computer readable medium of claim 19 , wherein the signal is based on at least one of a watermark or a signature of the advertisement.

21. A method comprising:
receiving, from an external device, a signal to gather user attention data when a presentation of media is detected on a media device within proximity of a mobile meter, wherein the user attention data is to be associated with media presented by the external device;
in response to receipt of the signal, activating, by executing instructions with a processor, a time period for determining attention of a user;
generating, by executing instructions with the processor, the user attention data during the time period; and
transmitting the user attention data.

22. The method of claim 21 , further including:
activating, by executing instructions with the processor, a camera on a mobile device; and
determining, by executing instructions with the processor, if a face is detected by the camera during the time period and based on an orientation of the face.

23. The method of claim 22 , wherein the generating of the user attention data during the time period includes generating user attention data indicative of the attention of the user being on the mobile device based on the face being detected by the camera and the orientation of the face being toward the mobile device during the time period.

24. The method of claim 22 , wherein the generating of the user attention data during the time period includes generating user attention data indicative of the attention of the user being away from the mobile device based on one or more of (1) the face not being detected by the camera during the time period, or (2) the face being detected by the camera and the orientation of the face being away from the mobile device during the time period.

25. The method of claim 21 , wherein the generating of the user attention data during the time period includes:
determining u

Assignees

• Nielsen Co Us Llc

Inventors

• Stavropoulos John

Classifications

• G06T2207/30201

  Face · CPC title

• G06T7/70

  Determining position or orientation of objects or cameras (camera calibration G06T7/80) · CPC title

• H04W88/02

  Terminal devices · CPC title

• H04N21/44218 Primary

  Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45) · CPC title

• H04N21/6543

  for forcing some client operations, e.g. recording {(remote booting in general G06F9/4416)} · CPC title