System and method of generating targeted user lists using customizable avatar characteristics

Patent metadata

Field	Value
Publication number	US-11610357-B2
Application number	US-202117520509-A
Country	US
Kind code	B2
Filing date	Nov 5, 2021
Priority date	Sep 28, 2018
Publication date	Mar 21, 2023
Grant date	Mar 21, 2023

Abstract

A system of generating targeted user lists using customizable avatar characteristics includes a messaging server system. The messaging server system includes an application server that generates a database of mutable avatar characteristics, a database of style categories, and a targeted user list. The application server then causes a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers included in the targeted user list. Other embodiments are disclosed.

First claim

What is claimed is:

1. A system of generating targeted user lists using customizable avatar characteristics comprising:
a processor, and
a memory having stored thereon instructions, when executed by the processor, causes the system
to perform operations comprising:
generating a database of mutable avatar characteristics, wherein generating the database of mutable avatar characteristics includes:
selecting mutable avatar characteristics from a plurality of customized avatar characteristics associated with a plurality of user identifiers, and
storing the mutable avatar characteristics and the plurality user identifiers associated with the mutable avatar characteristics;

generating a database of style categories, wherein generating the database of style categories includes
categorizing the plurality of user identifiers into a plurality of style categories based on the mutable avatar characteristics associated with the user identifiers;

generating a targeted user list, wherein to generating the targeted user list includes:
determining, using the database of style categories, a first style category from the plurality of style categories in which a first user of the plurality of user identifiers is categorized and,
selecting, using the database of style categories, a set of user identifiers from the plurality of user identifiers that are associated with the first style category, wherein
the targeted user list includes the set of user identifiers; and

causing a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers.

2. The system of claim 1 , wherein to generate the targeted user list includes:
receive a contact list including at least a user associated with the first user identifier.

3. The system of claim 1 , wherein the media content item is one of: an image, or a video.

4. The system of claim 1 , wherein the media content item is an advertisement.

5. The system of claim 1 , wherein the plurality of customized avatar characteristics comprises characteristics related to at least one of: hair color, hair length, hair style, facial hair style; eye lashes, glasses, earrings, makeup colors, headwear, or outfit.

6. The system of claim 1 , wherein the mutable avatar characteristics include characteristics related to at least one of:
hair style; glasses, earrings, makeup colors, headwear, or outfit.

7. The system of claim 1 , wherein the plurality of style categories comprises categories related to at least one of:
hobbies, film and tv genre, sports, shopping habits, food preferences, beauty and fashion, or gaming.

8. The system of claim 1 , wherein generating the targeted user list further comprises:
identifying the first user identifier that corresponds to a user based on an email of the first listed user or an electronic device identifier associated with the user.

9. The system of claim 1 , wherein the database of mutable avatar characteristics stores a current set of mutable avatar characteristics or a history of mutable avatar characteristics for a predetermined period of time.

10. The system of claim 1 , wherein generating the database of mutable avatar characteristics further comprises:
receiving an update to the plurality of customized avatar characteristics associated with the plurality of user identifiers,
selecting the mutable avatar characteristics from the updated plurality of customized avatar characteristics, and
updating the database of mutable avatar characteristics by storing the mutable avatar characteristics and the plurality user identifiers associated with the mutable avatar characteristics.

11. The system of claim 10 , wherein the update to the plurality of customized avatar characteristics is received at a predetermined frequency.

12. A method of generating targeted user lists using customizable avatar characteristics comprising:
generating a database of mutable avatar characteristics, wherein generating the database of mutable avatar characteristics includes:
selecting mutable avatar characteristics from a plurality of customized avatar characteristics associated with a plurality of user identifiers, and
storing the mutable avatar characteristics and the plurality user identifiers associated with the mutable avatar characteristics;

generating a database of style categories, wherein generating the database of style categories includes categorizing the plurality of user identifiers into a plurality of style categories based on the mutable avatar characteristics associated with the user identifiers;
generating a targeted user list, wherein generating the targeted user list includes:
determining, using the database of style categories, a first style category from the plurality of style categories in which a first user identifier of the plurality of user identifiers is categorized,
selecting, using the database of style categories, a set of user identifiers from the plurality of user identifiers that are associated with the first style category, wherein the targeted user list includes the set of user identifiers; and

causing a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers.

13. The method of claim 12 , wherein generating the targeted user list includes:
receiving a contact list including at least a user associated with the first user identifier.

14. The method of claim 12 , wherein the media content item is one of: an image, or a video.

15. The method of claim 12 ,
wherein the plurality of customized avatar characteristics comprise characteristics related to at least one of: hair color, hair length, hair style, facial hair style, eye lashes, glasses, earrings, makeup colors, headwear, or outfit;
wherein the mutable avatar characteristics comprise characteristics related to at least one of: hair style, glasses, earrings, makeup colors, headwear, or outfit; and
wherein the plurality of style categories comprise categories related to at least one of: hobbies, film and tv genre, sports, shopping habits, food preferences, beauty and fashion, or gaming.

16. The method of claim 12 , wherein generating the targeted user list further comprises:
identifying the first user identifier that corresponds to a user based on an email of the first listed user or an electronic device identifier associated with the user.

17. The method of claim 12 , wherein the database of mutable avatar characteristics stores a current set of mutable avatar characteristics or a history of mutable avatar characteristics for a predetermined period of time.

18. The method of claim 12 , wherein generating the database of mutable avatar characteristics further comprises:
receiving an update to the plurality of customized avatar characteristics associated with the plurality of user identifiers,
selecting the mutable avatar characteristics from the updated plurality of customized avatar characteristics, and
updating the database of mutable avatar characteristics by storing the mutable avatar characteristics and the plurality user identifiers associated with the mutable avatar characteristics.

19. The method of claim 18 , wherein the update to the plurality of customized avatar characteristics is received at a predetermined frequency.

20. A non-transitory computer-readable storage medium having stored thereon, instructions when executed by a processor, causes the processor to perform operations comprising:
generating a database of mutable avatar characterist

Assignees

• Snap Inc

Inventors

• Jahangiri Mehrdad
• Maxwell Andrew
• Rich Athena

Classifications

• G06Q30/0251

  Targeted advertisements · CPC title

• H04L51/10 Primary

  Multimedia information · CPC title

• G06T13/40 Primary

  of characters, e.g. humans, animals or virtual beings · CPC title