Resource size-based content item selection

Patent metadata

Field	Value
Publication number	US-11610045-B2
Application number	US-202117393220-A
Country	US
Kind code	B2
Filing date	Aug 3, 2021
Priority date	Sep 30, 2013
Publication date	Mar 21, 2023
Grant date	Mar 21, 2023

Abstract

Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.

First claim

What is claimed is:

1. A system, comprising:
a data processing system including one or more processors coupled to memory to:
receive data packets comprising an input audio signal detected by a sensor of a client device;
parse the input audio signal to identify a request and a trigger keyword corresponding to the request;
identify a resource for presentation via a client device;
identify a size of a slot of the resource;
determine a content item size based on a comparison between the size of the slot and one or more standard sizes for the resource;
determine a set of content items based, at least in part, on the content item size;
select, from the set of content items based on the content item size and the trigger keyword, a content item via a real-time content selection process; and
serve, to the client device, data to cause presentation of the content item in the resource.

2. The system of claim 1 , comprising:
the data processing system to receive, from the client device, a request for content responsive to the resource for presentation via the client device.

3. The system of claim 1 , comprising the data processing system to:
identify a parameter of the resource; and
determine the content item size based on the parameter of the resource.

4. The system of claim 3 , comprising:
the data processing system to determine the content item size based on a comparison between the size of the slot and the one or more standard sizes and the parameter of the resource.

5. The system of claim 3 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output.

6. The system of claim 5 , comprising:
the data processing system to determine the size of the audio slot based on the duration of the audio output.

7. The system of claim 3 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, comprising the data processing system to:
determine the size of the audio slot based on the duration of the thread.

8. The system of claim 3 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, comprising the data processing system to:
determine the size of the audio slot based on the duration of the single thread.

9. The system of claim 1 , comprising the data processing system to:
receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;
measure a duration of the communication session based on the auditory signals; and
select a second content item based on the duration of the communication session.

10. A method, comprising:
receiving, by a data processing system including one or more processors coupled to memory, data packets comprising an input audio signal detected by a sensor of a client device;
parsing, by the data processing system, the input audio signal to identify a request and a trigger keyword corresponding to the request;
identifying, by the data processing system, a resource for presentation via a client device;
identifying, by the data processing system, a size of a slot of the resource;
determining, by the data processing system, a content item size based on a comparison between the size of the slot and one or more standard sizes for the resource;
determining, by the data processing system, a set of content items based, at least in part, on the content item size;
selecting, by the data processing system, from the set of content items based on the content item size and the trigger keyword, a content item via a real-time content selection process; and
serving, by the data processing system to the client device, data to cause presentation of the content item in the resource.

11. The method of claim 10 , comprising:
receiving, by the data processing system from the client device, a request for content responsive to the resource for presentation via the client device.

12. The method of claim 10 , comprising:
identifying, by the data processing system, a parameter of the resource; and
determining, by the data processing system, the content item size based on the parameter of the resource.

13. The method of claim 12 , comprising:
determining, by the data processing system, the content item size based on a comparison between the size of the slot and the one or more standard sizes and the parameter of the resource.

14. The method of claim 12 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output.

15. The method of claim 14 , comprising:
determining, by the data processing system, the size of the audio slot based on the duration of the audio output.

16. The method of claim 12 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, comprising:
determining, by the data processing system, the size of the audio slot based on the duration of the thread.

17. The method of claim 12 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, comprising:
determining, by the data processing system, the size of the audio slot based on the duration of the single thread.

18. The method of claim 10 , comprising:
receiving, by the data processing system, data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;
measuring, by the data processing system, a duration of the communication session based on the auditory signals; and
selecting, by the data processing system, a second content item based on the duration of the communication session.

19. A system, comprising:
a data processing system including one or more processors coupled to memory to:
identify a resource for presentation via a client device;
identify a parameter of the resource;
identify a size of a slot of the resource;
determine a content item size based on a comparison between the size of the slot and one or more standard sizes for the resource, wherein the content item size is determined based on the parameter of the resource;
determine a set of content items based, at least in part, on the content item size;
select, from the set of content items based on the content item size, a content item; and
serve, to the client device, data to cause presentation of the content item in the resource;

wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, the system comprising the data processing system to determine the size of the audio slot based on the duration of the thread.

20. A system, comprising:
a data processing system including one or more processors coupled to memory to:
identify a resource for presentation via a client device;
identify a parameter of the resource;
identify a size of a slot of the resource;
determine a content item size based on a comparison between the size of the slot and one or more standard sizes for the resource, wherein the content item size is determined based on the parameter of

Assignees

• Google Llc

Inventors

• Rimmer Graeme John
• Hemens Lewis Jay
• Bhaya Gaurav
• Stets Robert

Classifications

• G06F40/103 Primary

  Formatting, i.e. changing of presentation of documents (automatic justification G06F40/189; automatic line break hyphenation G06F40/191) · CPC title

• G06F40/186 Primary

  Templates · CPC title

• G10L2015/225

  Feedback of the input speech · CPC title

• G06F40/189

  Automatic justification · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title