System for prefetching digital tags

Patent metadata

Field	Value
Publication number	US-11570273-B2
Application number	US-202017091360-A
Country	US
Kind code	B2
Filing date	Nov 6, 2020
Priority date	Oct 28, 2013
Publication date	Jan 31, 2023
Grant date	Jan 31, 2023

Abstract

Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.

First claim

What is claimed:

1. A system for configuring prefetching of a content item, the system comprising:
one or more processors programmed to:
generate a user interface comprising functionality for a configuration user to:
view a sequential order in which an end user device is to load a plurality of content pages,
select a content item for execution by the end user device, and
select one of the plurality of content pages to associate with the content item and indicate that the end user device is to load the content item prior to the end user device loading the one of the plurality of content pages;

output the user interface for presentation to the configuration user; and
communicate, via a computer network to a server, configuration data indicative of the content item and the one of the plurality of content pages selected via the user interface, the configuration data being usable by the server to cause the end user device to (i) fetch the content item prior to the end user device loading the one of the plurality of content pages and (ii) execute the content item upon loading of the one of the plurality of content pages; and

a memory device in communication with the one or more processors, the memory device being configured to store the user interface.

2. The system of claim 1 , wherein the content item comprises a script, the script comprising instructions that when executed by the end user device with respect to the one of the plurality of content pages cause the end user device to gather data indicative of user interactions with one or more elements of the one of the plurality of content pages.

3. The system of claim 1 , wherein the user interface comprises functionality for the configuration user to adjust the sequential order in which the end user device is to load the plurality of content pages.

4. The system of claim 1 , wherein the user interface comprises functionality for the configuration user to add a page to or remove the page from the plurality of content pages which the end user device is to load.

5. The system of claim 1 , wherein the user interface comprises functionality for the configuration user to select the content item from a plurality of content items for execution by the end user device.

6. The system of claim 5 , wherein the user interface comprises functionality for the configuration user to:
select another content item from the plurality of content items for execution by the end user device, and
select another of the plurality of content pages to associate with the another content item and indicate that the end user device is to load the another content item prior to the end user device loading the another of the plurality of content pages.

7. The system of claim 1 , wherein the user interface comprises functionality for the configuration user to select the content item by selecting a plurality of content items for execution by the end user device, the plurality of content items comprising the content item.

8. The system of claim 1 , in combination with the server, the server being configured to instruct, according to the configuration data, the end user device when to fetch and execute the content item.

9. The system of claim 1 , wherein execution of the content item with respect to the one of the plurality of content pages by the end user device causes the end user device to perform one or more operations with respect to the one of the plurality of content pages.

10. A method of controlling collection of data indicative of interactions with a content object, the method comprising:
by one or more processors:
generating a user interface comprising functionality for a configuration user to:
view a sequential order in which an end user device is to load a plurality of content pages,
select a content item for execution by the end user device, and
select one of the plurality of content pages to associate with the content item and indicate that the end user device is to load the content item prior to the end user device loading the one of the plurality of content pages;

outputting the user interface for presentation to the configuration user on a display; and
communicating, via a computer network to a server, configuration data indicative of the content item and the one of the plurality of content pages selected via the user interface, the configuration data being usable by the server to cause the end user device to (i) fetch the content item prior to the end user device loading the one of the plurality of content pages and (ii) execute the content item upon loading of the one of the plurality of content pages.

11. The method of claim 10 , wherein the content item comprises a script, the script comprising instructions that when executed by the end user device with respect to the one of the plurality of content pages cause the end user device to gather data indicative of user interactions with one or more elements of the one of the plurality of content pages.

12. The method of claim 10 , wherein the user interface comprises functionality for the configuration user to adjust the sequential order in which the end user device is to load the plurality of content pages.

13. The method of claim 10 , wherein the user interface comprises functionality for the configuration user to add a page to or remove the page from the plurality of content pages which the end user device is to load.

14. The method of claim 10 , wherein the user interface comprises functionality for the configuration user to select the content item from a plurality of content items for execution by the end user device.

15. The method of claim 10 , further comprising receiving, by the user interface, one user input indicating both (i) a selection of the content item for execution by the end user device and (ii) a selection of the one of the plurality of content pages to associate with the content item and indicate that the end user device is to load the content item prior to the end user device loading the one of the plurality of content pages.

16. The method of claim 10 , wherein said generating comprises generating the user interface using a browser.

17. The method of claim 10 , further comprising generating the configuration data indicative of the content item and the one of the plurality of content pages selected via the user interface.

18. The method of claim 10 , wherein execution of the content item with respect to the one of the plurality of content pages by the end user device causes the end user device to communicate generated data associated with the one of the plurality of content pages to an electronic device via the computer network.

19. Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a process comprising:
generating a user interface comprising functionality for a configuration user to:
view a sequential order in which an end user device is to load a plurality of content pages,
select a content item for execution by the end user device, and
select one of the plurality of content pages to associate with the content item and indicate that the end user device is to load the content item prior to the end user device loading the one of the plurality of content pages;

presenting the user interface to the configuration user on a display;
generating configuration data indicative of the content item and the one of the plurality of content pages selected via the user interface; and
communicating the configur

Assignees

• Tealium Inc

Inventors

• Anderson Michael

Classifications

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• G06Q30/0201 Primary

  Market modelling; Market analysis; Collecting market data · CPC title

• G06F40/143

  Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD] · CPC title

• H04L67/60

  Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources (admission control or resource allocation H04L47/70) · CPC title

• G06F16/9574

  of access to content, e.g. by caching · CPC title