Generating custom merchant content interfaces

Patent metadata

Field	Value
Publication number	US-11568475-B2
Application number	US-201916703592-A
Country	US
Kind code	B2
Filing date	Dec 4, 2019
Priority date	Aug 17, 2016
Publication date	Jan 31, 2023
Grant date	Jan 31, 2023

Abstract

One or more embodiments of the disclosure include a digital merchant content system that creates one or more custom merchant content interfaces. In particular, in one or more embodiments, the digital merchant content system generates custom merchant content interfaces based on a custom merchant content template. The digital merchant content system can generate custom merchant content templates comprising unpopulated product display layouts. Moreover, in one or more embodiments, the digital merchant content system receives a product feed and generates a custom merchant content interface by populating the unpopulated product display layouts based on the custom merchant content template and the product feed.

First claim

What is claimed is:

1. A method comprising:
providing, for display via a device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;
based on user interaction with the merchant user interface, generating a custom merchant content template, the custom merchant content template comprising one or more media content items specified by input received via the device and an unpopulated product di splay layout;
receiving a product feed comprising product information corresponding to a merchant;
creating a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;
providing a selectable element corresponding to the merchant for display on a client device of a user via a client application; and
upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, providing for display via the client application, the custom merchant content interface without redirecting the client device to an additional application or a web site from the merchant.

2. The method of claim 1 , wherein the custom merchant content template comprises a digital video specified by a first input received via the device, a digital image specified by a second input received via the device, and the unpopulated product display layout.

3. The method of claim 1 , wherein the unpopulated product display layout comprises a plurality of unpopulated elements specified by additional input received via the device.

4. The method of claim 3 , further comprising determining a size and a position of an unpopulated element from the plurality of unpopulated elements based on the additional input received via the device.

5. The method of claim 1 , wherein creating the custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed comprises:
utilizing a ranking algorithm to select a product from the product feed;
determining a media content item corresponding to the selected product; and
populating the unpopulated product display layout utilizing the media content item corresponding to the selected product.

6. The method of claim 5 , wherein utilizing the ranking algorithm to select the product from the product feed comprises determining a ranking score based on at least one of: digital merchant preferences or historical digital interactions corresponding to the product.

7. The method of claim 6 , further comprising:
determining a product order based on the product feed; and
utilizing the product order to populate the unpopulated product display layout.

8. The method of claim 1 , further comprising:
generating a plurality of custom merchant content templates based on interaction with the merchant user interface; and
generating a plurality of custom merchant content interfaces with dynamic links between the plurality of custom merchant content interfaces based on the plurality of custom merchant content templates.

9. A system comprising:
at least one processor; and
at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
provide, for display via a device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;
based on user interaction with the merchant user interface, generate a custom merchant content template, the custom merchant content template comprising one or more media content items specified by input received via the device and an unpopulated product di splay layout;
receive a product feed comprising product information corresponding to a merchant;
create a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;
provide a selectable element corresponding to the merchant for display on a client device of a user via a client application; and
upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, provide for display via the client application, the custom merchant content interface without redirecting the client device to an additional application or a web site from the merchant.

10. The system of claim 9 , wherein the custom merchant content template comprises a digital video specified by a first input received via the device, a digital image specified by a second input received via the device, and the unpopulated product display layout.

11. The system of claim 9 , wherein the unpopulated product display layout comprises a plurality of unpopulated elements specified by additional input received via the device.

12. The system of claim 11 , further comprising instructions that, when executed by the at least one processor, cause the system to determine a size and a position of an unpopulated element from the plurality of unpopulated elements based on the additional input received via the device.

13. The system of claim 9 , further comprising instructions that, when executed by the at least one processor, cause the system to create the custom merchant content interface by:
utilizing a ranking algorithm to select a product from the product feed;
determining a media content item corresponding to the selected product; and
populating the unpopulated product display layout utilizing the media content item corresponding to the selected product.

14. The system of claim 13 , further comprising instructions that, when executed by the at least one processor, cause the system to utilize the ranking algorithm to select the product from the product feed by determining a ranking score based on at least one of: digital merchant preferences or historical digital interactions corresponding to the product.

15. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computer system to:
provide, for display via a device, a merchant user interface for generating custom merchant content templates, the merchant user interface comprising a user interface element for generating unpopulated elements within unpopulated product display layouts of the custom merchant content templates;
based on user interaction with the merchant user interface, generate a custom merchant content template, the custom merchant content template comprising one or more media content items specified by input received via the device and an unpopulated product di splay layout;
receive a product feed comprising product information corresponding to a merchant;
create a custom merchant content interface by populating the unpopulated product display layout within the custom merchant content template based on the product information from the product feed;
provide a selectable element corresponding to the merchant for display on a client device of a user via a client application; and
upon receiving an indication of a user interaction with the selectable element corresponding to the merchant, provide for display via the client application, the custom merchant

Assignees

• Meta Platforms Inc

Inventors

• Hendlin Zachary Garth
• Kuruvilla Rohan
• Vudata Krishnatheja
• Fei Zewen
• Aftab Hamza
• Surampudi Adithya Venkata
• Ding Kai

Classifications

• G06Q30/0643 Primary

  graphically representing goods, e.g. 3D product representation · CPC title

• G06Q50/01

  Physics · mapped topic

• G06Q30/0621

  by configuring or customising goods or services · CPC title

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q10/42

  Determination of affinities or common interests between users · CPC title