Apparatus for facilitating a sales transaction via an interactive display platform

Patent metadata

Field	Value
Publication number	US-11568472-B2
Application number	US-202017090573-A
Country	US
Kind code	B2
Filing date	Nov 5, 2020
Priority date	Apr 16, 2015
Publication date	Jan 31, 2023
Grant date	Jan 31, 2023

Abstract

Methods and apparatus are disclosed for facilitating, via an interactive display platform, a sales transaction conducted in real time between a consultant associated with a consultant device and a customer associated with a customer device. Independent user interaction control capabilities are assigned to the consultant device and the customer device for controlling the sharing of information, the identification of selections pertaining to the shared information and the population of a virtual shopping cart based on the selections, and/or for interacting with the shared information, selections and populated virtual shopping cart. The disclosed methods and apparatus can facilitate a sales transaction involving any type of product and/or service, including the sale of a report containing product data.

First claim

What is claimed is:

1. An apparatus to control computer interactions between a first device and a second device involved in a real time sales transaction conducted via an interactive display platform hosted by a server in communication between the first and second devices, the apparatus comprising:
means for storing machine readable instructions; and
means for communicating to:
establish a peer-to-peer communication path between the first and second devices via a first communication transmitted from the server to at least one of the first device or the second device in response to a first request received at the server from the second device, the peer-to-peer communication path to provide a peer-to-peer connection between the first and second devices;
assign a first user interaction control capability to the first device via a second communication transmitted from the server to the first device;
assign a second user interaction control capability to the second device via a third communication transmitted from the server to the second device, the first user interaction control capability being independent of the second user interaction control capability;
communicate shared information to present contemporaneously on the first and second devices, the communicating to be performed using processing resources of the server to facilitate participation of the first and second devices in the interactive display platform without imposing a processing resources burden corresponding to an offloaded processing resources demand on the first and second devices to manage sharing of the shared information between the first and second devices, the shared information including data representing a plurality of products available for purchase, the communicating of the shared information to include:
in response to a second request received at the server from the first device, communicating, via a fourth communication transmitted from the server to the first device, information including the shared information to present on the first device, the second request being based on a fifth communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via the peer-to-peer connection; and
in response to a third request received at the server from the second device, communicating, via a sixth communication transmitted from the server to the second device, the shared information to present on the second device, the third request being based on a seventh communication generated at the first device using the first user interaction control capability and transmitted from the first device to the second device via the peer-to-peer connection; and

access a selection applied to the shared information presented contemporaneously on the first and second devices, the selection based on the first device using the first user interaction control capability, the selection also based on an eighth communication transmitted from the second device to the first device via the peer-to-peer connection to select at least one of the products available for purchase.

2. The apparatus of claim 1 , wherein the seventh communication is based on a fourth request transmitted from the first device to the server.

3. The apparatus of claim 1 , wherein the eighth communication is based on the second device using the second user interaction control capability.

4. The apparatus of claim 1 , wherein the eighth communication is communicated via at least one of a text chat communication, a video chat communication, or a voice over internet protocol communication transmitted from the second device to the first device via the peer-to-peer connection.

5. The apparatus of claim 1 , wherein ones of the products available for purchase constitute data that is available for purchase.

6. The apparatus of claim 1 , wherein the selection is based on a filter applied to the data representing the plurality of products available for purchase.

7. The apparatus of claim 1 , wherein the selection is at least one of a category selection, a location selection, a fact selection, a channel selection, or a date range selection.

8. The apparatus of claim 1 , wherein the means for communicating is further to communicate a populated virtual shopping cart to present contemporaneously on the first and second devices in response to a ninth communication received at the server from the first device using the first user interaction control capability.

9. The apparatus of claim 8 , wherein the populated virtual shopping cart includes a representation of the shared information and the selection.

10. The apparatus of claim 8 , wherein the ninth communication is based on a tenth communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via the peer-to-peer connection.

11. An apparatus to control computer interactions between a first device and a second device involved in a real time sales transaction conducted via an interactive display platform hosted by a server in communication between the first and second devices, the apparatus comprising:
user interaction control capability manager circuitry to assign a first user interaction control capability to the first device via a first communication transmitted from the server to the first device, and to assign a second user interaction control capability to the second device via a second communication transmitted from the server to the second device, the first user interaction control capability being independent of the second user interaction control capability;
shared information manger circuitry to communicate shared information to present contemporaneously on the first and second devices, the communicating to be performed using processing resources of the server to facilitate participation of the first and second devices in the interactive display platform without imposing a processing resources burden corresponding to an offloaded processing resources demand on the first and second devices to manage sharing of the shared information between the first and second devices, the shared information including data representing a plurality of products available for purchase, the communicating of the shared information to include:
in response to a first request received at the server from the first device, communicating, via a third communication transmitted from the server to the first device, information including the shared information to present on the first device, the first request being based on a fourth communication generated at the second device using the second user interaction control capability and transmitted from the second device to the first device via a peer-to-peer connection between the first and second devices, the peer-to-peer connection established by the server via a fifth communication transmitted from the server to at least one of the first device or the second device in response to a second request received at the server from the second device; and
in response to a third request received at the server from the second device, communicating, via a sixth communication transmitted from the server to the second device, the shared information to present on the second device, the third request being based on a seventh communication generated at the first device using the first user interaction control capability and transmitted from the first device to the second device via the peer-to-peer connection; and

applied selection manager circuitry to access a selection applied to the shared information presented contemporaneously on the first and second de

Assignees

• Nielsen Co Us Llc
• Nielsen Consumer Llc

Inventors

• Lubeck Lauren
• Sudarsan Vivek
• Fisher Ron

Classifications

• G06Q30/0635 Primary

  replenishment orders; recurring orders · CPC title

• G06Q30/0601

  Electronic shopping [e-shopping] · CPC title

• G06F3/04842

  Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) · CPC title

• G06F3/0482

  Interaction with lists of selectable items, e.g. menus · CPC title

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title