Method, device, apparatus and storage medium of displaying information on video

Patent metadata

Field	Value
Publication number	US-11550457-B2
Application number	US-202017310026-A
Country	US
Kind code	B2
Filing date	Jan 10, 2020
Priority date	Jan 12, 2019
Publication date	Jan 10, 2023
Grant date	Jan 10, 2023

Abstract

A method, a device, an apparatus and a storage medium of displaying information on video are provided. The method includes acquiring a touchable element to be displayed in a process of playing video and configuration information of the touchable element sent from a server; determining, based on the configuration information of the touchable element, display time of the touchable element in the process of playing video and a display location of the touchable element on video interface, and displaying the touchable element based on the display time and the display location; and when a touch operation on the touchable element which is displayed is detected, responding to the touch operation based on a preset response tactic.

First claim

What is claimed is:

1. A method of displaying information on video, comprising:
acquiring a touchable element to be displayed in a process of playing video and configuration information of the touchable element sent from a server, wherein the acquiring a touchable element to be displayed in a process of playing video and configuration information of the touchable element sent from a server comprises:
acquiring the touchable element to be displayed in the process of playing video and the configuration information of the touchable element sent from the server before playing the video; or
receiving the touchable element to be displayed in the process of playing video and the configuration information of the touchable element sent from the server during playing the video; or
sending a delivery request to the server at first set time in the process of playing video, and receiving the touchable element to be displayed at second set time in the process of playing video and the configuration information of the touchable element sent from the server, wherein the second set time is latter than the first set time;

determining, based on the configuration information of the touchable element, display time of the touchable element in the process of playing video and a display location of the touchable element on a video interface, and displaying the touchable element based on the display time and the display location; and
upon detection of a touch operation on the touchable element which is displayed, responding to the touch operation based on a preset response tactic.

2. The method according to claim 1 , wherein the configuration information of the touchable element comprises: at least one of display start time, display duration, display location, and display effect information.

3. The method according to claim 2 , wherein the display effect information of the touchable element is determined by the server based on statistical data of touch operations performed by at least one user on the touchable element.

4. The method according to claim 1 , wherein the displaying the touchable element based on the display time and the display location comprises:
based on the display location, rendering and displaying the touchable element on a middle layer of the video interface at the display time, wherein the video interface comprises three layers; the middle layer of the video interface is configured for displaying the touchable element, a bottom layer of the video interface is configured for displaying video frames, and a top layer of the video interface is configured for displaying a playing control assembly; or,
based on the display location, rendering and displaying the touchable element on a top layer of the video interface at the display time, wherein the video interface comprises two layers; a bottom layer of the video interface is configured for displaying video frames, and a top layer of the video interface is configured for displaying the touchable element and a playing control assembly.

5. The method according to claim 4 , wherein the display location of the touchable element is non-overlapped with the display location of the playing control assembly; or,
when the display location of the touchable element overlaps with the display location of the playing control assembly, and the touch operation is detected at the display location, determining whether the touch operation aims at either the touchable element or the playing control assembly based on a preset response priority, and when the touch operation aims at the touchable element, responding to the touch operation based on the preset response tactic for the touchable element; when the touch operation aims at the playing control assembly, responding to the touch operation based on the preset response tactic for the playing control assembly.

6. The method according to claim 1 , wherein the display location of the touchable element on the video interface is a fixed location or a plurality of locations changing dynamically.

7. The method according to claim 1 , wherein the responding to the touch operation based on a preset response tactic comprises: at least one of displaying a preset content, displaying a preset animation effect, playing a preset audio or video, redirecting to a page, performing a preset function, communicating with a preset server, launching a preset application, and popping up a preset function interface.

8. The method according to claim 1 , wherein the responding to the touch operation based on a preset response tactic comprises:
acquiring a feedback content determined based on the preset response tactic and related information of the touch operation; and
displaying the feedback content.

9. The method according to claim 8 , wherein after the upon detection of a touch operation on the touchable element which is displayed, the method further comprises: collecting the related information of the touch operation;
wherein the acquiring a feedback content determined based on the preset response tactic and related information of the touch operation; displaying the feedback content comprises:
when a preset condition is satisfied, acquiring the feedback content determined based on the preset response tactic and collected related information of the touch operation; and displaying the feedback content; or,
acquiring the feedback content determined based on the preset response tactic and collected related information of the touch operation; when a preset condition is satisfied, displaying the feedback content.

10. The method according to claim 9 , wherein the collecting the related information of the touch operation comprises: reporting the related information of the touch operation to the server;
wherein the when a preset condition is satisfied, acquiring the feedback content determined based on the preset response tactic and collected related information of the touch operation; and displaying the feedback content comprises:
when the preset condition is satisfied, receiving the feedback content sent from the server, wherein the feedback content is generated by the server based on the preset response tactic and received related information of the touch operation.

11. The method according to claim 10 , wherein the when the preset condition is satisfied, receiving the feedback content sent from the server comprises:
when it is time to a set point in time during a progress of playing video, receiving the feedback content sent from the server; or,
when the touch operation on a preset control is detected, sending a response request to the server, and receiving the feedback content sent from the server based on the response request; or,
when it is time to a set point in time during a progress of playing video, displaying an interactive bar element based on information for displaying the interactive bar element sent from the server; when the touch operation on the interactive bar element is detected, sending a response request to the server, and receiving the feedback content sent from the server based on the response request.

12. The method according to claim 11 , wherein the response request sent to the server upon detecting the touch operation on the preset control comprises execution time of the touch operation on the preset control, so as to allow the server to generate the feedback content based on the execution time of the touch operation on the preset control.

13. The method according to claim 9 , wherein the collecting the related information of the touch operation comprises: reporting the related information of the touch operation to the server;
wherein the acquiring the feedback content determi

Assignees

• Beijing Bytedance Network Tech Co Ltd

Inventors

• Feng Mengluo
• Huang Xiaohang
• Wang Jingui

Classifications

• G06F3/04842 Primary

  Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) · CPC title

• G06F3/04886

  by partitioning the display area of the touch-screen or the surface of the digitising tablet into independently controllable areas, e.g. virtual keyboards or menus · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/8583

  by creating hot-spots · CPC title

• H04N21/4316

  for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window · CPC title