Controlling web page advertisement through incentives and restrictions
US-8996711-B2 · Mar 31, 2015 · US
US11546235B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-11546235-B2 |
| Application number | US-201616061431-A |
| Country | US |
| Kind code | B2 |
| Filing date | Mar 8, 2016 |
| Priority date | Mar 8, 2016 |
| Publication date | Jan 3, 2023 |
| Grant date | Jan 3, 2023 |
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Examples disclosed herein relate to performing an action based on an advertisement indicator is present in a network packet. In one example, a network packet identified by a network infrastructure device as matching criteria associated with a pre-identified request is received. A parameter within the network packet is identified. A rule is used to determine whether the parameter indicates that an advertisement indicator is present in a flow associated with the network packet. An action is performed based on whether the advertisement indicator is present in the network packet.
Opening claim text (preview).
What is claimed is: 1. A network appliance facilitating a specialized networking service, the network appliance comprising: processing circuitry; an interface to receive a packet from a network device based on packet matching criteria associated with a pre-determined packet request type at an ingress port of the packet at the network device; a parameter identification engine to identify a parameter associated with the packet request type in the packet, wherein the parameter indicates an association between the packet and an advertisement; a rule engine to determine whether the parameter corresponds to an advertisement indicator for a data flow of the packet based on the ingress port and a rule specific to the ingress port, wherein the advertisement indicator indicates a likelihood of presence of the advertisement in the data flow; and an enforcement engine to perform an action to the data flow based on presence of the advertisement indicator in the packet and a size of a piece of content associated with the advertisement. 2. The network appliance of claim 1 , wherein the packet is a domain name system (DNS) request and the parameter includes a domain name, wherein the rule compares the domain name to a list that includes domain names known to serve advertisements, and wherein the advertisement indicator is presence of the domain name on the list. 3. The network appliance of claim 2 , wherein the action includes a response to a requestor of the DNS request, and wherein the response indicates that the response is from a DNS server. 4. The network appliance of claim 1 , wherein the parameter includes a Uniform Resource Identifier (URI) in the packet, and wherein the advertisement indicator is the URI matching a pattern indicative of advertisements. 5. The network appliance of claim 4 , wherein the request is a Hypertext Transfer Protocol (HTTP) GET request or an HTTP CONNECT request. 6. The network appliance of claim 4 , wherein the action includes substituting web content for a resource associated with the URI. 7. The network appliance of claim 1 , further comprising: a network device manager to determine a network device rule based on the rule, wherein the action includes sending the network device rule to the network device, and wherein the network device rule specifies a second action to be performed by the network device based on the advertisement indicator. 8. The network appliance of claim 1 , wherein the action includes denying a request in the packet and responding to a requestor of the packet with an indication that a resource for the request is unavailable. 9. A non-transitory machine-readable storage medium storing instructions that, if executed by a physical processing element of a software defined networking (SDN) controller, cause the SDN controller to: receive a packet from a network device based on packet matching criteria associated with a pre-determined packet request type at an ingress port of the packet at the network device; identify a parameter associated with the packet request type in the packet, wherein the parameter indicates an association between the packet and an advertisement; determine whether the parameter corresponds to an advertisement indicator for a data flow of the packet based on the ingress port and a rule specific to the ingress port, wherein the advertisement indicator indicates a likelihood of presence of the advertisement in the data flow; and perform an action to the data flow based on presence of the advertisement indicator in the packet and a size of a piece of content associated with the advertisement. 10. The non-transitory machine-readable storage medium of claim 9 , further comprising instructions that, if executed by the physical processing element, cause the SDN controller to: determine a network device rule based on the rule, wherein the action further includes sending the network device rule to the network device, and wherein the network device rule specifies a second action to be performed by the network device based on the advertisement indicator. 11. The non-transitory machine-readable storage medium of claim 9 , wherein the packet is a domain name system (DNS) request and the parameter includes a domain name, wherein the rule compares the domain name to a list that includes domain names known to serve advertisements, and wherein the advertisement indicator is presence of the domain name on the list. 12. The non-transitory machine-readable storage medium of claim 9 , further comprising instructions that, if executed by the physical processing element, cause the SDN controller to: identify a Uniform Resource Identifier (URI) in the parameter in the packet; wherein the advertisement indicator is the URI matching a pattern indicative of advertisements. 13. The non-transitory machine-readable storage medium of claim 11 , wherein the action includes a response to a requestor of the DNS request, and wherein the response indicates that the response is from a DNS server. 14. The non-transitory machine-readable storage medium of claim 9 , wherein the action includes denying a request in the packet and responding to a requestor of the packet with an indication that a resource for the request is unavailable. 15. A network device, comprising: processing circuitry; a network interface to receive a packet from a remote device; a request logic block to determine that the packet is associated with a pre-determined packet request type and received at an ingress port of the network device; a parameter identification manager to identify a parameter associated with the packet request type in the packet, wherein the parameter indicates an association between the packet and an advertisement; a rule logic block to determine whether the parameter corresponds to an advertisement indicator for a data flow of the packet based on the ingress port and a rule specific to the ingress port, wherein the advertisement indicator indicates a likelihood of presence of the advertisement in the data flow; and an enforcement logic block to perform an action to the data flow based on presence of the advertisement indicator in the packet and a size of a piece of content associated with the advertisement. 16. The network device of claim 15 , wherein the packet is a domain name system (DNS) request and the parameter includes a domain name, wherein the rule compares the domain name to a list that includes domain names known to serve advertisements, wherein the advertisement indicator is presence of the domain name on the list. 17. The network device of claim 15 , wherein the parameter includes a Uniform Resource Identifier (URI), in the packet, and wherein the advertisement indicator is the URI matching a pattern indicative of advertisements. 18. The network device of claim 16 , wherein the action includes a response to a requestor of the DNS request, and wherein the response indicates that the response is from a DNS server. 19. The network device of claim 15 , wherein the action includes denying a request in the packet and responding to a requestor of the packet with an indication that a resource for the request is unavailable. 20. The network appliance of claim 15 , further comprising an interface to receive a network device rule that specifies a second action to be performed based on the advertisement indicator.
using flow identification · CPC title
using domain name system [DNS] · CPC title
the monitoring system or the monitored elements being virtualised, abstracted or software-defined entities, e.g. SDN or NFV · CPC title
based on statistics · CPC title
by filtering · CPC title
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