Methods and apparatus to determine media impressions using distributed demographic information

Patent metadata

Field	Value
Publication number	US-11533379-B2
Application number	US-202117199139-A
Country	US
Kind code	B2
Filing date	Mar 11, 2021
Priority date	Dec 20, 2010
Publication date	Dec 20, 2022
Grant date	Dec 20, 2022

Abstract

Examples to determine media impressions using distributed demographic information are disclosed. An example apparatus includes a reporter to detect at the client device a login event. The example apparatus also includes a communication interface to send a communication to an impression monitor system in response to the reporter detecting at the client device the login event via the login webpage, the login event associated with a first Internet domain different from a second internet domain of the impression monitor system. The example communication interface also sends a login reporting message to the database proprietor, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

First claim

What is claimed is:

1. A method comprising:
in response to a request from a client device received at a first server of a first Internet domain, generating a first cookie identifier associated with the first Internet domain, the request associated with a login event at the client device, the login event associated with an Internet-based service of a second Internet domain different from the first Internet domain;
sending a response to the client device, the response including the first cookie identifier and a login timestamp, the login timestamp associated with the login event; and
receiving an impression report from a second server of the second Internet domain, the impression report corresponding to media accessed by the client device, the impression report based on the first cookie identifier set in the client device.

2. The method of claim 1 , wherein the request is a webpage request which does not result in the first server of the first Internet domain returning a webpage to the client device, and further including determining, based on the webpage request, whether the first cookie identifier is already set in the client device.

3. The method of claim 1 , further including determining that the first cookie identifier is not set in the client device in response to the request not including the first cookie identifier.

4. The method of claim 1 , wherein the generating of the first cookie identifier associated with the first Internet domain includes generating a Universally Unique Identifier (UUID) for the client device.

5. The method of claim 1 , wherein the sending of the response to the client device is to cause the client device to generate a login reporting message, the login reporting message to include the first cookie identifier and the login timestamp.

6. The method of claim 1 , further including accessing demographic-based impression data in the impression report, the impression report to associate demographic information and at least one impression logged for the client device with the first cookie identifier based on the first cookie identifier mapping to a second cookie identifier associated with the second Internet domain.

7. The method of claim 1 , wherein the first server of the first Internet domain is associated with an impression monitor system and the second server of the second Internet domain is associated with a database proprietor.

8. An apparatus comprising:
memory; and
processor circuitry to execute computer readable instructions to at least:
in response to a request from a client device received at a first server of a first Internet domain, generate a first cookie identifier associated with the first Internet domain, the request associated with a login event at the client device, the login event associated with an Internet-based service of a second Internet domain different from the first Internet domain;
send a response to the client device, the response including the first cookie identifier and a login timestamp, the login timestamp associated with the login event; and
receive an impression report from a second server of the second Internet domain, the impression report corresponding to media accessed by the client device, the impression report based on the first cookie identifier set in the client device.

9. The apparatus of claim 8 , wherein the request is a webpage request which does not result in the first server of the first Internet domain returning a webpage to the client device, the processor circuitry to execute the computer readable instructions to determine, based on the webpage request, whether the first cookie identifier is already set in the client device.

10. The apparatus of claim 8 , wherein the processor circuitry is to execute the computer readable instructions to determine that the first cookie identifier is not set in the client device in response to the request not including the first cookie identifier.

11. The apparatus of claim 8 , wherein the processor circuitry is to execute the computer readable instructions to generate the first cookie identifier associated with the first Internet domain by generating a Universally Unique Identifier (UUID) for the client device.

12. The apparatus of claim 8 , wherein the processor circuitry is to send the response to the client device to generate a login reporting message, the login reporting message to include the first cookie identifier and the login timestamp.

13. The apparatus of claim 8 , wherein the processor circuitry is to access demographic-based impression data in the impression report, the impression report to associate demographic information and at least one impression logged for the client device with the first cookie identifier based on the first cookie identifier mapping to a second cookie identifier associated with the second Internet domain.

14. The apparatus of claim 8 , wherein the first server of the first Internet domain is associated with an impression monitor system and the second server of the second Internet domain is associated with a database proprietor.

15. A non-transitory computer readable medium comprising instructions that, when executed, cause a first server of a first Internet domain to at least:
in response to a request from a client device, generate a first cookie identifier associated with the first Internet domain, the request associated with a login event at the client device, the login event associated with an Internet-based service of a second Internet domain different from the first Internet domain;
send a response to the client device, the response including the first cookie identifier and a login timestamp, the login timestamp associated with the login event; and
receive an impression report from a second server of the second Internet domain, the impression report corresponding to media accessed by the client device, the impression report based on the first cookie identifier set in the client device.

16. The non-transitory computer readable medium of claim 15 , wherein the request is a webpage request which does not result in the first server of the first Internet domain returning a webpage to the client device, the instructions to cause the first server to determine whether the first cookie identifier is already set in the client device.

17. The non-transitory computer readable medium of claim 15 , wherein the instructions are to cause the first server to determine that the first cookie identifier is not set in the client device in response to the request not including the first cookie identifier.

18. The non-transitory computer readable medium of claim 15 , wherein the instructions are to cause the first server to generate the first cookie identifier associated with the first Internet domain by generating a Universally Unique Identifier (UUID) for the client device.

19. The non-transitory computer readable medium of claim 15 , wherein the instructions are to cause the first server to access demographic-based impression data in the impression report, the impression report to associate demographic information and at least one impression logged for the client device with the first cookie identifier based on the first cookie identifier mapping to a second cookie identifier associated with the second Internet domain.

20. The non-transitory computer readable medium of claim 15 , wherein the first server of the first Internet domain is associated with an impression monitor system and the second server of the second Internet domain is associated with a database proprietor.

Assignees

• Nielsen Co Us Llc

Inventors

• Kalus Mark
• Paparo Ari
• Geraghty Kevin

Classifications

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title

• G06F16/955

  using information identifiers, e.g. uniform resource locators [URL] · CPC title

• G06Q30/0255

  based on user history · CPC title