Visual inventory rules building system

Patent metadata

Field	Value
Publication number	US-11532019-B2
Application number	US-201816181665-A
Country	US
Kind code	B2
Filing date	Nov 6, 2018
Priority date	Nov 6, 2018
Publication date	Dec 20, 2022
Grant date	Dec 20, 2022

Abstract

Methods for creating and updating rules for distribution of an online advertising inventory. The methods can include generating a rule conditions section of a GUI that is configured to display a plurality of parameters of a rule condition of a rule for distribution of an online advertising inventory. Each displayed parameter of the rule condition can be graphically represented by a basic shape (e.g., a hexagon). And, each basic shape of the rule condition can be labeled with an alphanumerical indication of the graphically represented parameter and can also be clustered together in the GUI. The methods can also include generating a rule summary section of the GUI that is configured to display a plurality of rule conditions of a rule. The methods can also include generating a rules list section of the GUI that is configured to display a plurality of rules for distribution of inventory.

First claim

What is claimed is:

1. A method comprising:
generating a rule conditions section of a graphical user interface (GUI) that is configured to display online advertising space inventory distribution rule information, the GUI configured to display a plurality of parameters of a rule condition of a plurality of rule conditions of a rule of a plurality of rules,
each displayed parameter of the rule condition being graphically represented by a basic shape in the GUI,
each basic shape of the rule condition being labeled in the GUI with an alphanumerical indication of the graphically represented parameter and being clustered together in the GUI such that each basic shape of the rule condition is connected graphically with at least one other basic shape of the rule condition, and
each basic shape of the rule condition is individually movable to a different part of the cluster in the GUI, and movement of one basic shape graphically representing a parameter causes a change in priority of the parameter relative to at least one other parameter of the plurality of parameters;

generating a rule summary section of the GUI that is configured to display a plurality of rule conditions of a rule of the plurality of rules,
the rule summary section comprising a set of controls, each control corresponding to a rule condition category and being selectable by a user of the GUI to navigate to the rule conditions section of the GUI to view at least one rule condition comprising one or more parameters associated with the rule condition category corresponding to a selected control of the set of controls,
the displaying of the plurality of rule conditions comprises displaying at least some of the parameters of each rule condition of the plurality of rule conditions;

generating a rules list section of the GUI that is configured to display at least some of the plurality of rules,
the displaying of the at least some of the plurality of rules comprises displaying at least some of the plurality of rules conditions of each rule displayed.

2. The method of claim 1 , wherein each parameter of the plurality of parameters is associated with a rule condition category selected from the group of rule condition categories consisting of ad position, ad size, carrier preference, device make and model preference, geographic preference, and operating system preference.

3. The method of claim 1 , wherein each rule of the plurality of rules comprises a pricing parameter.

4. The method of claim 1 , wherein each basic shape of the rule condition is connected graphically with at least one other basic shape of the rule condition by being directly next to the at least one other basic shape without any other shape of the rule condition positioned between the two basic shapes.

5. The method of claim 4 , wherein each basic shape of the rule condition is a regular polygon, and wherein a side of each basic shape of the rule condition faces only one side of another one of the basic shapes of the rule condition directly and the facing sides are orthogonal to each other.

6. The method of claim 5 , wherein the end points of the lines of the sides facing each other are aligned with each other such that neither one of the lines of the facing sides extends past the other.

7. The method of claim 1 , wherein each basic shape of the rule condition is connected graphically with at least one other basic shape of the rule condition by abutting the at least one other basic shape.

8. The method of claim 7 , wherein each basic shape of the rule condition is a regular polygon, and wherein the abutting of one of the basic shapes to another basic shape of the rule condition comprises the abutting sides of the abutting shapes being orthogonal to each other.

9. The method of claim 8 , wherein the end points of the lines of the sides abutting each other are aligned with each other such that neither one of the lines of the abutting sides extends past the other.

10. The method of claim 1 , wherein each basic shape of the rule condition is connected graphically with at least one other basic shape of the rule condition by a connector graphic.

11. The method of claim 10 , wherein each connector graphic is a straight line and each basic shape of the rule condition is a circle such that the cluster has an appearance of a two-dimensional depiction of a molecule.

12. The method of claim 10 , wherein each connector graphic is a three-dimensional depiction of a straight wire and each basic shape of the rule condition is a sphere such that the cluster has an appearance of a three-dimensional depiction of a molecule.

13. The method of claim 12 , wherein the cluster of basic shapes of the rule condition is depicted three-dimensionally and is configured to be viewed in an augmented reality environment or a virtual reality environment.

14. The method of claim 1 , wherein the displaying of the plurality of the rule conditions in the rule summary section of the GUI comprises displaying each of the plurality of parameters of each rule condition of the plurality of rule conditions.

15. The method of claim 1 , wherein the rule conditions section and the rule summary section of the GUI are displayed at different times.

16. The method of claim 1 , wherein the rule conditions section and the rule summary section of the GUI are displayed at the same time.

17. The method of claim 1 , further comprising generating a parameters selection section of the GUI that is configured to:
display a set of selectable parameters that are each selectable to be added to a selected rule condition of a plurality of rule conditions of a rule of the plurality of rules; and
upon selection of one of the selectable parameters, display the selected parameter in an area of the rules conditions section separate from the plurality of parameters of the rule condition or as part of the cluster of the plurality of parameters.

18. The method of claim 1 , further comprising:
moving the basic shape graphically representing a selected parameter, of the plurality of parameters, to a different part of the cluster from within the rule conditions section in response to a user interacting with the section.

19. A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions, that when executed by a processor associated with a computing device, performs a method, the method comprising:
generating a rule conditions section of a graphical user interface (GUI) that is configured to display online advertising space inventory distribution rule information, the GUI configured to display a plurality of parameters of a rule condition of a plurality of rule conditions of a rule of a plurality of rules,
each displayed parameter of the rule condition being graphically represented by a basic shape in the GUI,
each basic shape of the rule condition being labeled in the GUI with an alphanumerical indication of the graphically represented parameter and being clustered together in the GUI such that each basic shape of the rule condition is connected graphically with at least one other basic shape of the rule condition, and
each basic shape of the rule condition is individually movable to a different part of the cluster in the GUI, and movement of one basic shape graphically representing a parameter causes a change in priority of the parameter relative to at least one other parameter of the plurality of parameters;

generating a rule summary section of the GUI that is configured to display a plurality of rule conditions of a rule of the plurality of r

Assignees

• Yahoo Ad Tech Llc

Inventors

• Burghardt Daryl

Classifications

• G06F3/04842

  Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) · CPC title

• G06Q30/0276 Primary

  Advertisement creation · CPC title

• G06F3/04815

  Interaction with a metaphor-based environment or interaction object displayed as three-dimensional [3D], e.g. changing the user viewpoint with respect to the environment or object · CPC title