Multiple playback local ad rotation

Patent metadata

Field	Value
Publication number	US-11532016-B2
Application number	US-201916549436-A
Country	US
Kind code	B2
Filing date	Aug 23, 2019
Priority date	Jun 4, 2014
Publication date	Dec 20, 2022
Grant date	Dec 20, 2022

Abstract

According to some aspects, disclosed methods and systems may include storing, in a local storage of a device, a plurality of advertisements; and outputting for display first content comprising a first portion of a first set of advertisements associated with a first campaign period. The disclosed methods and system may also include, in response to an expiration of the first campaign period, outputting for display second content comprising a second portion of the first set of advertisements based on a first set of one or more advertising rules.

First claim

The invention claimed is:

1. A method comprising:
storing, in a local storage of a device in an online state:
video content for offline output;
a plurality of interactive advertisements; and
for each interactive advertisement of the plurality of interactive advertisements:
information indicating a corresponding time period during which the interactive advertisement is to be output; and
information indicating a threshold quantity of interactions for adjusting the corresponding time period while the device is in an offline state;

causing, while the device is in the offline state and during a first time period, first offline output of a first portion of the video content with a first interactive advertisement of the plurality of interactive advertisements;
receiving, while the device is in the offline state, a quantity of offline user interactions with the first interactive advertisement; and
causing, after the first time period, based on determining that the quantity of offline user interactions satisfies the threshold, and while the device is in the offline state, second offline output of a second portion of the video content with a second interactive advertisement of the plurality of interactive advertisements.

2. The method of claim 1 , further comprising:
collecting, while the device is in the offline state, statistical data based on one or more of a profile of a user, a device profile associated with the device, user habits, viewed content, stored content, or a geolocation associated with the device.

3. The method of claim 1 , further comprising:
determining, while the device is in the offline state, user content stored on the device; and
updating, by the device, based on the user content, and while the device is in the offline state, one or more advertising rules,
wherein in the second offline output of the second portion of the video content, the second portion of the video content is output with the second interactive advertisement based on the updated one or more advertising rules.

4. The method of claim 1 , wherein in the second offline output of the second portion of the video content, the second portion of the video content is output with the second interactive advertisement instead of the first interactive advertisement.

5. The method of claim 1 , wherein the first time period is determined based on the first interactive advertisement, of the plurality of interactive advertisements, being output a predetermined number of times.

6. The method of claim 1 , wherein the second interactive advertisement of the plurality of interactive advertisements is determined based on determining a quantity of the first interactive advertisement has been played.

7. The method of claim 1 , further comprising:
configuring the first time period as a predetermined period of time measured subsequent to an initial broadcast of the video content,
wherein the plurality of interactive advertisements comprise advertisements broadcasted during the initial broadcast of the video content.

8. The method of claim 1 , further comprising:
prior to the storing the plurality of interactive advertisements, streaming the first interactive advertisement of the plurality of interactive advertisements via a network, wherein the causing the second offline output of the second portion of the video content further comprises: accessing the second interactive advertisement of the plurality of interactive advertisements from the local storage of the device.

9. The method of claim 1 , wherein the first time period is determined based on a comparison of:
a genre associated with the first interactive advertisement; and
a genre associated with a content item stored in the local storage of the device.

10. The method of claim 1 , wherein causing the second offline output of the second portion of the video content is based on determining that an amount of time, associated with the user interactions with the first interactive advertisement while the device is in the offline state, satisfies a threshold value.

11. The method of claim 1 , further comprising:
increasing the first time period by different amounts corresponding to different types of offline interactions with the first interactive advertisement.

12. The method of claim 1 , wherein the second interactive advertisement is further determined based on a type of the video content.

13. The method of claim 1 , further comprising:
causing, while the device is in the online state and after an original expiration date of the first time period, a further output of the first interactive advertisement.

14. An apparatus comprising:
one or more processors; and
memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
store, in a local storage of the apparatus in an online state:
video content for offline output;
a plurality of interactive advertisements; and
for each interactive advertisement of the plurality of interactive advertisements:
information indicating a corresponding time period during which the interactive advertisement is to be output; and
information indicating a threshold quantity of interactions for adjusting the corresponding time period while the apparatus is in an offline state;

cause, while the apparatus is in the offline state and during a first time period, first offline output of a first portion of the video content with a first interactive advertisement of the plurality of interactive advertisements;
receive, while the apparatus is in the offline state, a quantity of offline user interactions with the first interactive advertisement; and
cause, after the first time period, based on determining that the quantity of offline user interactions satisfies the threshold, and while the apparatus is in the offline state, second offline output of a second portion of the video content with a second interactive advertisement of the plurality of interactive advertisements.

15. The apparatus of claim 14 , wherein the instructions, when executed by the one or more processors, cause the apparatus to:
collect, while the apparatus is in the offline state, statistical data based on one or more of a profile of a user, a device profile associated with the apparatus, user habits, viewed content, stored content, or a geolocation associated with the apparatus.

16. The apparatus of claim 14 , wherein the instructions, when executed by the one or more processors, cause the apparatus to:
determine, while the apparatus is in the offline state, user content stored on the apparatus; and
update, based on the user content and while the apparatus is in the offline state, one or more advertising rules,
wherein in the second offline output of the second portion of the video content, the second portion of the video content is output with the second interactive advertisement based on the updated one or more advertising rules.

17. The apparatus of claim 14 , wherein in the second offline output of the second portion of the video content, the second portion of the video content is output with the second interactive advertisement instead of the first interactive advertisement.

18. The apparatus of claim 14 , wherein the first time period is determined based on the first interactive advertisement of the plurality of interactive advertisements being output a predetermined number of times.

19. The apparatus of claim 14 , wherein the second interactive advertisement of the plurality of interactive advertisements is determined based on determining a quant

Assignees

• Comcast Cable Comm Llc

Inventors

• Mays David
• Press Jason

Classifications

• G06Q30/0264 Primary

  based upon schedule · CPC title

• G06Q30/0241

  Advertisements · CPC title

• G06Q30/0269

  based on user profile or attribute · CPC title