Digital rights management systems and methods for audience measurement

Patent metadata

Field	Value
Publication number	US-11520864-B2
Application number	US-202016896933-A
Country	US
Kind code	B2
Filing date	Jun 9, 2020
Priority date	Jun 2, 2006
Publication date	Dec 6, 2022
Grant date	Dec 6, 2022

Abstract

Digital rights management systems and methods for audience measurement are disclosed. Example methods disclosed herein include enabling a media handler implemented by a media device to begin presenting first media based on a first digital license associated with the first media. Such example methods also include retrieving a second digital license different from the first digital license from a license server separate from the media device. Such example methods further include causing the media handler to perform a first media monitoring operation based on the second digital license, the first media monitoring operation being deactivated by default.

First claim

What is claimed is:

1. A media device comprising:
memory; and
processor circuitry to execute computer readable instructions to:
execute a media handler application to decode and present media data;
obtain, with the media handler application, a selection of first media;
process, with a digital rights manager, a digital license agreement associated with the first media to determine that the media handler application is authorized to present the first media;
trigger the digital rights manager to retrieve a digital measurement rights agreement, different from the digital license agreement, from a license server separate from the media device in response to (i) activation of the media handler application and (ii) selection of the first media to be decoded and presented by the media handler application;
process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is not authorized to perform a media monitoring operation that is deactivated by default, the media monitoring operation to collect at least one of identification tags embedded in the first media or user commands input to the media handler application to present the first media; and
in response to the determination that the media handler application is not authorized to perform the media monitoring operation, configure the media handler application to present the first media but not perform the media monitoring operation.

2. The media device of claim 1 , wherein the digital measurement rights agreement is a first digital measurement rights agreement, and the processor circuitry is to:
obtain, with the media handler application, a selection of second media;
process, with the digital rights manager, a second digital measurement rights agreement to determine that the media handler application is authorized to perform the media monitoring operation that is deactivated by default; and
in response to the determination that the media handler application is authorized to perform the media monitoring operation, configure the media handler application to present the second media and perform the media monitoring operation.

3. The media device of claim 2 , wherein the processor circuitry is to process the second digital measurement rights agreement in response to the selection of the second media.

4. The media device of claim 1 , wherein the media monitoring operation is a first media monitoring operation, and the processor circuitry is to:
process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is authorized to perform a second media monitoring operation that is deactivated by default; and
in response to the determination that the media handler application is authorized to perform the second media monitoring operation, configure the media handler application to perform the second media monitoring operation.

5. The media device of claim 1 , wherein the processor circuitry is to:
determine, with the digital rights manager executed by the media device, whether the digital measurement rights agreement is stored locally at the media device; and
retrieve, with the digital rights manager, the digital measurement rights agreement from the license server in response to a determination that the digital measurement rights agreement is not stored locally at the media device.

6. The media device of claim 1 , wherein the processor circuitry is to revoke the digital measurement rights agreement in response to a determination that the digital measurement rights agreement has expired.

7. The media device of claim 1 , wherein the processor circuitry is to revoke the digital measurement rights agreement in response to a determination that at least one of the media handler application or the digital rights manager has been altered.

8. A computer readable memory or storage disk comprising computer readable instructions which, when executed, cause a programmable processor of a media device to at least:
execute a media handler application to decode and present media data;
obtain, with the media handler application, a selection of first media;
process, with a digital rights manager, a digital license agreement associated with the first media to determine that the media handler application is authorized to present the first media;
trigger the digital rights manager to retrieve a digital measurement rights agreement, different from the digital license agreement, from a license server separate from the media device in response to (i) activation of the media handler application and (ii) selection of the first media to be decoded and presented by the media handler application;
process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is not authorized to perform a media monitoring operation that is deactivated by default, the media monitoring operation to collect at least one of identification tags embedded in the first media or user commands input to the media handler application to present the first media; and
in response to the determination that the media handler application is not authorized to perform the media monitoring operation, configure the media handler application to present the first media but not perform the media monitoring operation.

9. The computer readable memory or storage disk of claim 8 , wherein the digital measurement rights agreement is a first digital measurement rights agreement, and the instructions cause the processor to:
obtain, with the media handler application, a selection of second media;
process, with the digital rights manager, a second digital measurement rights agreement to determine that the media handler application is authorized to perform the media monitoring operation that is deactivated by default; and
in response to the determination that the media handler application is authorized to perform the media monitoring operation, configure the media handler application to present the second media and perform the media monitoring operation.

10. The computer readable memory or storage disk of claim 9 , wherein the instructions cause the processor to process the second digital measurement rights agreement in response to the selection of the second media.

11. The computer readable memory or storage disk of claim 8 , wherein the media monitoring operation is a first media monitoring operation, and the instructions cause the processor to:
process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is authorized to perform a second media monitoring operation that is deactivated by default; and
in response to the determination that the media handler application is authorized to perform the second media monitoring operation, configure the media handler application to perform the second media monitoring operation.

12. The computer readable memory or storage disk of claim 8 , wherein the instructions cause the processor to:
determine, with the digital rights manager executed by the media device, whether the digital measurement rights agreement is stored locally at the media device; and
retrieve, with the digital rights manager, the digital measurement rights agreement from the license server in response to a determination that the digital measurement rights agreement is not stored locally at the media device.

13. The computer readable memory or storage disk of claim 8 , wherein the instructions cause the processor to revoke the digital measurement rights agreement in response to a determination that

Assignees

• Nielsen Co Us Llc

Inventors

• Houston John

Classifications

• H04N21/44204

  Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31) · CPC title

• H04N21/8355

  involving usage data, e.g. number of copies or viewings allowed · CPC title

• H04N21/25866

  Management of end-user data (customer care in data networks H04L41/5077) · CPC title

• G06Q50/00

  Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism (healthcare informatics G16H) · CPC title

• H04N7/173

  with two-way working, e.g. subscriber sending a programme selection signal · CPC title