Tag distribution visualization system

Patent metadata

Field	Value
Publication number	US-11487794-B2
Application number	US-202016810254-A
Country	US
Kind code	B2
Filing date	Mar 5, 2020
Priority date	Jan 3, 2018
Publication date	Nov 1, 2022
Grant date	Nov 1, 2022

Abstract

In various embodiments described herein, a visualization system receives message requests from client devices, wherein the message requests comprise at least location data that identifies a location of a client device, and media content, wherein the media content includes at least one of image data, audio data, and video data. In response to receiving the message requests that comprise the media content, the visualization system analyzes and parses the media content to detect one or more tags embedded within the media content. In response to detecting the tag, the visualization system identifies a campaign or account referenced by or associated with the tag. Based on the identification of the campaign based on the tag within the media content, the visualization system determines a distribution of the campaign based on the location data from the message request.

First claim

What is claimed is:

1. A method comprising:
receiving a message request that comprises temporal data and media content, the media content comprising a depiction of a company logo;
identifying a tag based on the depiction of the company logo from within media content of the message request;
identifying a campaign based on the tag;
accessing data that corresponds with the tag within a database;
generating a distribution of the campaign based on the temporal data from the message request and the data from within the database; and
causing display of a visualization of the distribution of the campaign, the visualization comprising a map image that corresponds with the campaign.

2. The method of claim 1 , wherein the media content includes at least one of:
an image;
a video;
audio data;
a caption;
a logo; and
a text-string.

3. The method of claim 1 , wherein the visualization of the distribution of the campaign includes a choropleth map.

4. The method of claim 1 , wherein the campaign further comprises a start date and an end date, the message request further comprises a time-stamp that indicates a time of the message request, and wherein the causing display of the visualization of the distribution of the campaign further comprises:
presenting a temporal distribution of the campaign, the temporal distribution of the campaign spanning a period of time that includes the start date and the end date of the campaign, and includes an indication of the time of the message request.

5. The method of claim 1 , wherein the tag includes one or more of:
an image;
a logo;
a hashtag;
a graphical element; and
an auditory element.

6. The method of claim 1 , wherein the campaign comprises a campaign identifier, and wherein the causing display of the visualization of the distribution of the campaign based on the location data of the message request further comprises:
causing display of a map image that depicts a region that includes a location associated with the campaign; and
presenting a graphical icon at the location identified by the location data within the map image, the graphical icon based on the campaign identifier.

7. The method of claim 1 , wherein the identifying the campaign based on the tag includes:
performing a comparison of the tag to a tag database; and
identifying the campaign based on the comparison.

8. A system comprising:
a memory; and
at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising:
receiving a message request that comprises temporal data and media content, the media content comprising a depiction of a company logo;
identifying a tag based on the depiction of the company logo from within media content of the message request;
identifying a campaign based on the tag;
accessing data that corresponds with the tag within a database;
generating a distribution of the campaign based on the temporal data from the message request and the data from within the database; and
causing display of a visualization of the distribution of the campaign, the visualization comprising: a map image that corresponds with the campaign.

9. The system of claim 8 , wherein the media content includes at least one of:
an image;
a video;
audio data;
a caption;
a logo; and
a text-sting.

10. The system of claim 8 , wherein the visualization of the distribution of the campaign includes a choropleth map.

11. The system of claim 8 , wherein the campaign further comprises a start date and an end date, the message request further comprises a time-stamp that indicates a time of the message request, and wherein the causing display of the visualization of the distribution of the campaign further comprises:
presenting a temporal distribution of the campaign, the temporal distribution of the campaign spanning a period of time that includes the start date and the end date of the campaign, and includes an indication of the time of the message request.

12. The system of claim 8 , wherein the tag includes one or more of:
an image;
a logo;
a hashtag;
a graphical element; and
an auditory element.

13. The system of claim 8 , wherein the campaign comprises a campaign identifier, and wherein the causing display of the visualization of the distribution of the campaign based on the location data of the message request further comprises:
causing display of a map image that depicts a region that includes a location associated with the campaign; and
presenting a graphical icon at the location identified by the location data within the map image, the graphical icon based on the campaign identifier.

14. The system of claim 8 , wherein the identifying the campaign based on the tag includes:
performing a comparison of the tag to a tag database; and
identifying the campaign based on the comparison.

15. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
receiving a message request that comprises temporal data and media content, the media content comprising a depiction of a company logo;
identifying a tag based on the depiction of the company logo from within media content of the message request;
identifying a campaign based on the tag;
accessing data that corresponds with the tag within a database;
generating a distribution of the campaign based on the temporal data from the message request and the data from within the database; and
causing display of a visualization of the distribution of the campaign, the visualization comprising a map image that corresponds with the campaign.

16. The non-transitory machine-readable storage medium of claim 15 , wherein the media content includes at least one of:
an image;
a video;
audio data;
a caption;
a logo; and
a text-string.

17. The non-transitory machine-readable storage medium of claim 15 , wherein the visualization of the distribution of the campaign includes a choropleth map.

18. The non-transitory machine-readable storage medium of claim 15 , wherein the campaign further comprises a start date and an end date, the message request further comprises a time-stamp that indicates a time of the message request, and wherein the causing display of the visualization of the distribution of the campaign further comprises:
presenting a temporal distribution of the campaign, the temporal distribution of the campaign spanning a period of time that includes the start date and the end date of the campaign, and includes an indication of the time of the message request.

19. The non-transitory machine-readable storage medium of claim 15 , wherein the tag includes one or more of:
an image,
a logo;
a hashtag;
a graphical element; and
an auditory element.

20. The non-transitory machine-readable storage medium of claim 15 , wherein the campaign comprises a campaign identifier, and wherein the causing display of the visualization of the distribution of the campaign based on the location data of the message request further comprises:
causing display of a map image that depicts a region that includes a location associated with the campaign; and
presenting a graphical icon at the location identified by the location data within the map image, the graphical icon based on the campaign identifier.

Assignees

• Snap Inc

Inventors

• Huang Xuan
• Maxwell Andrew
• Tong shuai
• Wang Xiaoyu

Classifications

• G06F16/487 Primary

  using geographical or spatial information, e.g. location · CPC title

• G06V10/44

  Local feature extraction by analysis of parts of the pattern, e.g. by detecting edges, contours, loops, corners, strokes or intersections; Connectivity analysis, e.g. of connected components · CPC title

• G06V10/25

  Determination of region of interest [ROI] or a volume of interest [VOI] · CPC title

• G06F16/29 Primary

  Geographical information databases · CPC title

• G06F16/489

  using time information · CPC title