Enhanced network resource management

Patent metadata

Field	Value
Publication number	US-11399211-B2
Application number	US-202017083085-A
Country	US
Kind code	B2
Filing date	Oct 28, 2020
Priority date	Oct 28, 2020
Publication date	Jul 26, 2022
Grant date	Jul 26, 2022

Abstract

This disclosure describes systems, methods, and devices related to network resource management and content delivery. A method may include a first device determining a first bandwidth demand associated with a second device sending a first addressable advertisement using a data over cable service interface specification (DOCSIS) bandwidth using a first advertisement spot for a first linear segment addressability (LSA) television channel, and determining a second bandwidth demand associated with the second device sending a second addressable advertisement using the DOCSIS bandwidth for presentation using a second advertisement spot. The method may include determining that the first bandwidth demand is below a threshold bandwidth, and determining that the second bandwidth demand exceeds the threshold bandwidth. The method may include sending a reference to the first addressable advertisement over the DOCSIS bandwidth for presentation using the first advertisement spot and, and determining a recommendation associated with presentation of the second addressable advertisement.

First claim

What is claimed is:

1. A method of providing content, the method comprising:
determining, by at least one processor of a first device, a first bandwidth demand associated with sending a first addressable advertisement using a data over cable service interface specification (DOCSIS) bandwidth for presentation at a second device using a first advertisement spot occurring at a first time during a first time duration;
determining, by the at least one processor, a second bandwidth demand associated with sending a second addressable advertisement using the DOCSIS bandwidth for presentation at a third device using a second advertisement spot occurring at a second time during the first time duration, the second time different than the first time;
determining, by the at least one processor, that the first bandwidth demand is below a threshold bandwidth;
determining, by the at least one processor, that the second bandwidth demand exceeds the threshold bandwidth;
sending, by the at least one processor, based on the first bandwidth demand being below the threshold bandwidth, the first addressable advertisement over the DOCSIS bandwidth for presentation at the second device using the first advertisement spot and a first linear segment addressability (LSA) television channel; and
determining, by the at least one processor, based on the second bandwidth demand exceeding the threshold bandwidth, a recommendation associated with presentation of the second addressable advertisement at the third device using the second advertisement spot and a second LSA television channel or using a third advertisement spot that occurs at a third time after the second time.

2. The method of claim 1 , further comprising:
receiving a first unicast request from the second device, the second device associated with the first advertisement spot; and
receiving a second unicast request from the third device, the third device associated with the second advertisement spot,
wherein determining the first bandwidth demand is based on the first unicast request and a first Internet traffic demand, and
wherein determining the second bandwidth demand is based on the second unicast request and a second Internet traffic demand.

3. The method of claim 1 , further comprising receiving audience data indicative of a first viewer at a first geographic location watching the first LSA television channel during the first time duration and a second viewer at a second geographic location watching the second LSA channel during the first time duration.

4. The method of claim 1 , further comprising:
determining a third bandwidth demand associated with Internet traffic using the DOCSIS bandwidth during the first time duration;
determining that the third bandwidth demand is below a second threshold bandwidth;
determining, based on the third bandwidth demand being below the second threshold bandwidth, a third threshold bandwidth greater than the threshold demand; and
determining that the second bandwidth demand is below the third threshold bandwidth,
wherein the recommendation is associated with sending, based on the second bandwidth demand being below the third threshold bandwidth, the second addressable advertisement over the DOCSIS bandwidth for presentation at the third device using the second advertisement spot and the second LSA television channel.

5. The method of claim 1 , further comprising:
determining a first audience group watching the second LSA television channel at the second time; and
determining that the first audience group comprises a second audience group and a third audience group, the second audience group watching the second LSA television channel at the third time and the third audience group watching the second LSA television channel at a fourth time,
wherein the recommendation is associated with sending the second addressable advertisement over the DOCSIS bandwidth for presentation at the third device at the third time using the second LSA television channel, and
wherein the recommendation is further associated with sending the second addressable advertisement over the DOCSIS bandwidth for presentation at the third device at the fourth time using the second LSA television channel.

6. The method of claim 1 , further comprising:
determining a third bandwidth demand associated with sending the second addressable advertisement using the DOCSIS bandwidth for presentation at the third device at the third time using the second LSA television channel; and
determining that the third bandwidth demand is below the threshold bandwidth,
wherein the recommendation is associated with sending the second addressable advertisement over the DOCSIS bandwidth for presentation at the third device using the third advertisement spot and the second LSA television channel.

7. The method of claim 1 , further comprising:
determining a first audience group watching the first LSA television channel at the first time, the first audience group comprising a first viewer;
determining a second audience group watching the second LSA television channel at the second time, the second audience group comprising a second viewer; and
determining that the first viewer and the second viewer are associated with only one advertisement stream during the first time duration,
wherein determining the first bandwidth demand is based on the first viewer and the second viewer being associated with only one advertisement stream during the first time duration.

8. The method of claim 1 , further comprising:
determining a first audience group watching the first LSA television channel at the first time, the first audience group comprising a first viewer;
determining a second audience group watching the second LSA television channel at the second time, the second audience group comprising the first viewer; and
determining that the first viewer is associated with multiple advertisement streams during the first time duration,
wherein determining the first bandwidth demand is based on the first viewer being associated with multiple advertisement streams during the first time duration.

9. The method of claim 1 , further comprising:
determining a first score indicative of a first viewer watching the first LSA television channel at the first time;
determining a second score indicative of a second viewer watching the second LSA television channel at the second time;
determining a first weight indicative of the first LSA television channel being watched; and
determining a second weight indicative of the second LSA television channel being watched,
wherein determining the first bandwidth demand is based on the first score and the first weight, and
wherein determining the second bandwidth demand is based on the second score and the second weight.

10. A system comprising memory coupled to at least one processor, the at least one processor configured to:
determine a first bandwidth demand associated with sending a first addressable advertisement using a data over cable service interface specification (DOCSIS) bandwidth for presentation at a first device using a first advertisement spot occurring at a first time during a first time duration;
determine a second bandwidth demand associated with sending a second addressable advertisement using the DOCSIS bandwidth for presentation at a second device using a second advertisement spot occurring at a second time during the first time duration, the second time different than the first time;
determine that the first bandwidth demand is below a threshold bandwidth;
determine that the second bandwidth demand exceeds the threshold bandwidth;
send, based on the first bandwidth demand being below the threshold bandwidth, the first addressa

Assignees

• Cox Communications Inc

Inventors

• Killick Ray
• Krishnan Ramkumar
• Devalapalli Jayasri
• Raza Muhammad

Classifications

• G06Q30/0264 Primary

  based upon schedule · CPC title

• H04N21/26216

  involving the channel capacity, e.g. network bandwidth (admission control, resource allocation in open networks H04L12/5692; flow control in packet networks H04L47/10; establishing a schedule or organising the servicing of application requests taking into account QoS H04L67/61) · CPC title

• G06Q30/0205

  based on location or geographical consideration · CPC title

• H04N21/251

  Learning process for intelligent management, e.g. learning user preferences for recommending movies (details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08) · CPC title

• H04N21/2668

  Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)} · CPC title