System for trend discovery and curation from content metadata and context

Patent metadata

Field	Value
Publication number	US-11336743-B2
Application number	US-202117201438-A
Country	US
Kind code	B2
Filing date	Mar 15, 2021
Priority date	Dec 17, 2018
Publication date	May 17, 2022
Grant date	May 17, 2022

Abstract

Aspects of the subject disclosure may include, for example, a method that includes obtaining metadata from media content and consumed by network subscribers; determining for each network subscriber a consumer context associated with the media content; and determining a media consumption pattern for each network subscriber based on the metadata and the consumer context, thereby generating a plurality of media consumption patterns. The method further includes aggregating the media consumption patterns; determining, based on the aggregated media consumption patterns, a media consumption trend for the network subscribers; and correlating the media consumption trend with a profile including a current activity for a network subscriber of the plurality of network subscribers, thereby generating a recommendation for the network subscriber regarding new media content not previously consumed by the network subscriber. The method also includes communicating the recommendation to the network subscriber. Other embodiments are disclosed.

First claim

What is claimed is:

1. A device comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
identifying a first media consumption pattern associated with a network subscriber;
categorizing the network subscriber as part of a first cohort of network subscribers based on the first media consumption pattern, wherein the categorizing of the network subscriber as part of the first cohort is based on matching metadata associated with the network subscriber and the first media consumption pattern with an aggregated media consumption pattern of the first cohort;
providing a first group of advertisements to the first cohort of network subscribers;
monitoring consumption of new media content by the network subscriber;
updating the first media consumption pattern of the network subscriber based on interactions between the network subscriber and other network subscribers associated with the first cohort and the consumption by the network subscriber of the new media content to generate a second media consumption pattern;
re-categorizing the network subscriber as part of a second cohort of network subscribers based on the second media consumption pattern;
searching for previously generated content relating to a media consumption trend determined for the second cohort of network subscribers, wherein the previously generated content comprises media content items previously offered by a content provider prior to the re-categorizing; and
selectively providing a second group of advertisements, based at least in part on the previously generated content, to members of the second cohort of network subscribers determined to not have consumed the previously generated content, the members including the network subscriber.

2. The device of claim 1 , wherein the re-categorizing the network subscriber as part of the second cohort of network subscribers further comprises:
capturing interactions between the network subscriber and other network subscribers of the second cohort of network subscribers regarding the consumption of the new media content, wherein the interactions comprise social media interactions between the network subscriber and the other network subscribers of the second cohort of network subscribers;
analyzing the interactions to extract subscriber metadata associated with the network subscriber, resulting in extracted metadata; and
updating the second media consumption pattern of the network subscriber to obtain an updated media consumption; and
updating the subscriber metadata associated with the network subscriber with the extracted metadata to obtain updated metadata.

3. The device of claim 2 , wherein the second cohort of network subscribers is identified based on matching the updated metadata and the updated media consumption with an aggregated media consumption pattern of the second cohort of network subscribers.

4. The device of claim 1 , wherein the operations further comprise:
determining, for each of the second cohort of network subscribers, a consumer context associated with the new media content, the consumer context comprising information regarding a network subscriber environment, information regarding a network subscriber activity while consuming the new media content, or a combination thereof; and
aggregating media consumption patterns for each of the second cohort of network subscribers to obtain an aggregated media consumption pattern.

5. The device of claim 4 , wherein the consumer context comprises a location of the network subscriber.

6. The device of claim 4 , wherein the consumer context comprises a type of device used by the network subscriber to consume the new media content.

7. The device of claim 4 , wherein the determining the consumer context, the identifying the second media consumption pattern, and the aggregating are performed using network edge analysis.

8. The device of claim 7 , wherein the network edge analysis is performed by a network edge probe anonymously capturing activity of the network subscriber.

9. The device of claim 4 , wherein the operations further comprise determining, based on the aggregated media consumption pattern, the media consumption trend for the second cohort of network subscribers.

10. The device of claim 9 , wherein the operations further comprise updating a profile for the network subscriber in accordance with the second media consumption pattern, wherein the media consumption trend is correlated with the profile, the profile including a current activity for the network subscriber to identify the new media content and to generate a recommendation for the network subscriber regarding the new media content, wherein the new media content is included in the media consumption trend and is not included in the profile.

11. The device of claim 1 , wherein the searching is performed using a media content library maintained by the content provider.

12. A method comprising:
identifying, by a processing system including a processor, a first media consumption pattern associated with a network subscriber;
categorizing, by the processing system, the network subscriber as part of a first cohort of network subscribers based on the first media consumption pattern, wherein the categorizing of the network subscriber as part of the first cohort is based on matching metadata associated with the network subscriber and the first media consumption pattern with an aggregated media consumption pattern of the first cohort;
providing, by the processing system, a first group of advertisements to the first cohort of network subscribers;
monitoring, by the processing system, consumption by the network subscriber of new media content not previously consumed by the network subscriber;
updating, by the processing system, the first media consumption pattern of the network subscriber based on interactions between the network subscriber and other network subscribers associated with the first cohort and the consumption by the network subscriber of the new media content to generate a second media consumption pattern;
re-categorizing, by the processing system, the network subscriber as part of a second cohort of network subscribers based on the second media consumption pattern;
searching, by the processing system, for previously generated content relating to a media consumption trend determined for the second cohort of network subscribers, wherein the previously generated content comprises media content items previously offered by a content provider prior to the re-categorizing; and
selectively providing, by the processing system based at least in part on the previously generated content, a second group of advertisements to members of the second cohort of network subscribers determined to not have consumed the previously generated content, the members including the network subscriber.

13. The method of claim 12 , further comprising:
determining, by the processing system for each of the second cohort of network subscribers, a consumer context associated with the new media content, the consumer context comprising information regarding a network subscriber environment, information regarding a network subscriber activity while consuming the new media content, or a combination thereof; and
aggregating, by the processing system, media consumption patterns for each of the second cohort of network subscribers to obtain an aggregated media consumption pattern.

14. The method of claim 13 , wherein the determining the consumer context, the identifying the second

Assignees

• At & T Ip I Lp

Inventors

• Skudlark Ann E
• Zavesky Eric
• Tran Lien
• Gibbon David Crawford
• Liu Zhu

Classifications

• H04N21/44226

  on social networks · CPC title

• H04H60/52

  of users · CPC title

• H04L67/306 Primary

  User profiles · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• H04L67/10

  in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) · CPC title