Methods and apparatus to estimate census level impressions and unique audience sizes across demographics

Patent metadata

Field	Value
Publication number	US-11308514-B2
Application number	US-201916697876-A
Country	US
Kind code	B2
Filing date	Nov 27, 2019
Priority date	Aug 26, 2019
Publication date	Apr 19, 2022
Grant date	Apr 19, 2022

Abstract

An example apparatus to determine census-based audience metrics of media across multiple demographics includes an audience size determiner to determine a first census-level audience size based on a third-party audience size, a third-party impression count, and a first cross-demographic total census parameter value; an impression counts determiner to determine a first census-level impression count based on the third-party audience size, the third-party impression count, and the first cross demographic total census parameter value; and a verifier to determine whether the first cross-demographic total census parameter value satisfies a constraint based on the first census-level impression count; and when the constraint is not satisfied the verifier to: (a) discard the first cross-demographic total census parameter value, and (b) select a second cross-demographic total census parameter value, the second cross-demographic total census parameter value to determine a second census-level audience size and a second census-level impression count to satisfy the constraint.

First claim

What is claimed is:

1. An apparatus to determine census-based audience metrics of media across multiple demographics, the apparatus comprising:
a value generator to determine a first one of a plurality of cross-demographic total census parameter values based on a ratio of a third-party impression count and a third-party audience size;
an audience size determiner to determine a first census-level audience size based on the first one of the plurality of cross-demographic total census parameter values;
an impression count determiner to determine a first census-level impression count based on the first one of the plurality of cross demographic total census parameter values;
a verifier to:
determine whether the first one of the plurality of cross-demographic total census parameter values satisfies a constraint based on the first census-level impression count, and
when the constraint is not satisfied: (a) discard the first one of the cross-demographic total census parameter values, and (b) select a second one of the cross-demographic total census parameter values, the second one of the cross-demographic total census parameter values to determine a second census-level audience size and a second census-level impression count to satisfy the constraint; and

a database interface to, when the constraint is satisfied:
store the first census-level audience size and the first census-level impression count in computer memory, and

send the first census-level audience size and the first census-level impression count to a network-connected device.

2. The apparatus of claim 1 , wherein the impression count determiner is to determine the first census-level impression count further based on the first census-level audience size.

3. The apparatus of claim 1 , wherein the media is at least one of a webpage, an advertisement, or video.

4. The apparatus of claim 1 , further including a value tester to select the first and second ones of the cross-demographic total census parameter values from a range, an upper bound constraint of the range being a peak cross-demographic total census parameter value.

5. The apparatus of claim 1 , wherein the third-party audience size and the third-party impression count are based on impressions of the media, the impressions attributable to subscribers of a database proprietor.

6. The apparatus of claim 1 , wherein the first census-level impression count corresponds to a first demographic, and the verifier is to determine that the first one of the plurality of cross-demographic total census parameter values satisfies the constraint when a sum of the first census-level impression count and second census-level impression counts corresponding to second demographics equal a census-level total impression count.

7. The apparatus of claim 6 , wherein the census-level total impression count is based on first impressions of the media logged by an audience measurement entity, the audience measurement entity separate from a database proprietor that generates the third-party audience size and the third-party impression count based on second impressions of the media, the second impressions attributable to subscribers of the database proprietor.

8. At least one non-transitory computer readable medium comprising instructions that, when executed, cause at least one processor to at least:
determine a first one of a plurality of cross-demographic total census parameter values based on a ratio of a third-party impression count and a third-party audience size;
determine a first census-level audience size based on the first one of the plurality of cross-demographic total census parameter values;
determine a first census-level impression count based on the first one of the plurality of cross demographic total census parameter values;
determine whether the first one of the plurality of cross-demographic total census parameter values satisfies a constraint based on the first census-level impression count;
when the constraint is not satisfied: (a) discard the first one of the cross-demographic total census parameter values, and (b) select a second one of the cross-demographic total census parameter values, the second one of the cross-demographic total census parameter values to determine a second census-level audience size and a second census-level impression count to satisfy the constraint; and
when the constraint is satisfied:
store the first census-level audience size and the first census-level impression count in computer memory, and
send the first census-level audience size and the first census-level impression count to a network-connected device.

9. The at least one non-transitory computer readable medium of claim 8 , wherein the instructions, when executed, cause the at least one processor to determine the first census-level impression count further based on the first census-level audience size.

10. The at least one non-transitory computer readable medium of claim 8 , wherein the first census-level audience size and the first census-level impression count correspond to at least one of a webpage, an advertisement, or video.

11. The at least one non-transitory computer readable medium of claim 8 , wherein the instructions, when executed, cause the at least one processor to select the first and second ones of the cross-demographic total census parameter values from a range, an upper bound constraint of the range being a peak cross-demographic total census parameter value.

12. The at least one non-transitory computer readable medium of claim 8 , wherein the third-party audience size and the third-party impression count are based on impressions of media, the impressions attributable to subscribers of a database proprietor.

13. The at least one non-transitory computer readable medium of claim 8 , wherein the first census-level impression count corresponds to a first demographic, and the instructions, when executed, cause the at least one processor to determine that the first one of the plurality of cross-demographic total census parameter values satisfies the constraint when a sum of the first census-level impression count and second census-level impression counts corresponding to second demographics equal a census-level total impression count.

14. The at least one non-transitory computer readable medium of claim 13 , wherein the census-level total impression count is based on first impressions of media logged by an audience measurement entity, the audience measurement entity separate from a database proprietor that generates the third-party audience size and the third-party impression count based on second impressions of the media, the second impressions attributable to subscribers of the database proprietor.

15. A method to determine census-based audience metrics of media across multiple demographics, the method comprising:
determining, by executing an instruction with a processor, a first one of a plurality of cross-demographic total census parameter values based on a ratio of a third-party impression count and a third-party audience size;
determining, by executing an instruction with the processor, a first census-level audience size based on the first one of the plurality of cross-demographic total census parameter values;
determining, by executing an instruction with the processor, a first census-level impression count based on the first one of the plurality of cross demographic total census parameter values;
determining, by executing an instruction with the processor, whether the first one of the plurality of cross-demographic total census parameter values satisfies a constraint based on the first census-level impre

Assignees

• Nielsen Co Us Llc

Inventors

• Sheppard Michael R
• Murphy Edward
• Sissenich Beate
• Wong Edmond
• Liu Jing
• Daemen Ludo

Classifications

• G06Q30/0242 Primary

  Determining effectiveness of advertisements · CPC title