Systems and methods for converting static image online content to dynamic online content

Patent metadata

Field	Value
Publication number	US-11308262-B2
Application number	US-202016927441-A
Country	US
Kind code	B2
Filing date	Jul 13, 2020
Priority date	Dec 31, 2013
Publication date	Apr 19, 2022
Grant date	Apr 19, 2022

Abstract

A content conversion computer system for converting static image content to dynamic content includes a memory for storing data and a processor in communication with the memory. The processor is configured to receive a static image content having a plurality of image characteristics, analyze the static image content to determine the plurality of image characteristics, determine a plurality of dynamic content characteristics used for converting the static image content to a dynamic content, and generate the dynamic content based upon the image characteristics and the dynamic content characteristics.

First claim

What is claimed is:

1. A computer-implemented method comprising:
obtaining a plurality of image elements and one or more textual elements of a content provider;
determining a set of dynamic content characteristics for use to convert static image content to dynamic image content, the set of dynamic content characteristics including a first template of a plurality of predefined templates and defining a plurality of presentation locations and presentation sizes for elements of the dynamic image content;
determining, for each image element of the plurality of image elements, a respective first size from the plurality of presentation sizes and a respective first location from the plurality of presentation locations based on the set of dynamic content characteristics;
determining, for each textual element of the one or more textual elements based on the set of dynamic content characteristics, a respective second location of the plurality of presentation locations and respective textual format characteristics; and
generating a dynamic image content item using the plurality of image content elements, the one or more textual elements, and the set dynamic content characteristics,
the plurality of image content elements arranged in the dynamic image content item according to the respective first locations and the respective first sizes, and the one or more textual elements arranged in the dynamic image content item according to the respective second locations and the respective textual format characteristics.

2. The computer-implemented method of claim 1 , wherein the dynamic image content item includes an animated content item.

3. The computer-implemented method of claim 1 , wherein the dynamic image content item includes an HTML content item.

4. The computer-implemented method of claim 1 , wherein the one or more textual elements include a call to action element.

5. The computer-implemented method of claim 1 , wherein at least one of the plurality of image elements or the one or more textual elements includes content indicative of logo associated with the content provider.

6. The computer-implemented method of claim 1 , wherein the first template includes an animation template.

7. The computer-implemented method of claim 1 , wherein determining, for each textual element of the one or more textual elements, respective textual format characteristics includes determining a font type.

8. The computer-implemented method of claim 1 , wherein determining, for each textual element of the one or more textual elements, respective textual format characteristics includes determining a color of the textual element.

9. A computer system comprising:
a processor; and
a memory in communication with the processor and storing computer instructions, the computer instructions when executed by the processor cause the processor to:
obtain a plurality of image elements and one or more textual elements of a content provider;
determine a set of dynamic content characteristics for use to convert static image content to dynamic image content, the set of dynamic content characteristics including a first template of a plurality of predefined templates and defining a plurality of presentation locations and presentation sizes for elements of the dynamic image content;
determine, for each image element of the plurality of image elements, a respective first size from the plurality of presentation sizes and a respective first location from the plurality of presentation locations based on the set of dynamic content characteristics;
determine, for each textual element of the one or more textual elements based on the set of dynamic content characteristics, a respective second location of the plurality of presentation locations and respective textual format characteristics; and
generate a dynamic image content item using the plurality of image content elements, the one or more textual elements, and the set dynamic content characteristics,
the plurality of image content elements arranged in the dynamic image content item according to the respective first locations and the respective first sizes, and the one or more textual elements arranged in the dynamic image content item according to the respective second locations and the respective textual format characteristics.

10. The computer system of claim 9 , wherein the dynamic image content item includes an animated content item.

11. The computer system of claim 9 , wherein the dynamic image content item includes an HTML content item.

12. The computer system of claim 9 , wherein the one or more textual elements include a call to action element.

13. The computer system of claim 9 , wherein at least one of the plurality of image elements or the one or more textual elements includes content indicative of logo associated with the content provider.

14. The computer system of claim 9 , wherein the first template includes an animation template.

15. The computer system of claim 9 , wherein determining, for each textual element of the one or more textual elements, respective textual format characteristics includes determining a font type.

16. The computer system of claim 9 , wherein determining, for each textual element of the one or more textual elements, respective textual format characteristics includes determining a color of the textual element.

17. A non-transitory computer-readable storage device, having processor-executable instructions embodied thereon, the processor-executable instructions, when executed by a computer, cause the computer to:
obtain a plurality of image elements and one or more textual elements of a content provider;
determine a set of dynamic content characteristics for use to convert static image content to dynamic image content, the set of dynamic content characteristics including a first template of a plurality of predefined templates and defining a plurality of presentation locations and presentation sizes for elements of the dynamic image content;
determine, for each image element of the plurality of image elements, a respective first size from the plurality of presentation sizes and a respective first location from the plurality of presentation locations based on the set of dynamic content characteristics;
determine, for each textual element of the one or more textual elements based on the set of dynamic content characteristics, a respective second location of the plurality of presentation locations and respective textual format characteristics; and
generate a dynamic image content item using the plurality of image content elements, the one or more textual elements, and the set dynamic content characteristics,
the plurality of image content elements arranged in the dynamic image content item according to the respective first locations and the respective first sizes, and the one or more textual elements arranged in the dynamic image content item according to the respective second locations and the respective textual format characteristics.

18. The non-transitory computer-readable storage device of claim 17 , wherein the dynamic image content item includes an animated content item.

19. The non-transitory computer-readable storage device of claim 17 , wherein the dynamic image content item includes an HTML content item.

20. The non-transitory computer-readable storage device of claim 17 , wherein the first template includes an animation template.

Assignees

• Google Llc

Inventors

• Zhang Guannan
• Ye Kai

Classifications

• G06T7/90

  Determination of colour characteristics · CPC title

• H04N21/4331

  Caching operations, e.g. of an advertisement for later insertion during playback · CPC title

• H04N21/47205

  for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally · CPC title

• H04N21/422

  Input-only peripherals {, i.e. input devices connected to specially adapted client devices}, e.g. global positioning system [GPS] {(input devices also receiving signals from specially adapted client devices H04N21/4104)} · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title