Composite image heat transfer with scannable mark

Patent metadata

Field	Value
Publication number	US-11298929-B2
Application number	US-201916558068-A
Country	US
Kind code	B2
Filing date	Aug 31, 2019
Priority date	May 19, 2014
Publication date	Apr 12, 2022
Grant date	Apr 12, 2022

Abstract

A composite image heat transfer is disclosed for use on specific merchandising articles, sports jerseys, or other apparel for a specific sport. A scannable mark would be embedded in a heat transfer positioned on a sports jersey, such as a jersey number or a club crest. The scannable mark would be scanned by a user to provide stats, personal information, or other information about the corresponding sports team/club and/or individual athlete. The user can also register the scannable mark and follow the sports team/club and/or athlete on social media. Thus, the composite image heat transfer with embedded scannable mark would link each jersey number with information related to the corresponding player/athlete, and each club crest would be linked to information related to the corresponding club/team. This would enable a strong interaction through social media and other web tools between athletes and/or clubs and fans.

First claim

What is claimed is:

1. A method of using a composite image heat transfer, the method comprising:
using an application on a device that enables the device to capture and/or read indicia, reading a scannable mark of a heat transfer bonded to an apparel item, the scannable mark comprising at least one unique identifier, wherein the heat transfer is a number, crest or emblem relating to an athlete or sports team;
decoding the scannable mark to obtain a marker ID relating to the athlete or sports team;
based on the marker ID, obtaining a target Uniform Resource Locator (URL) or address of a content management server;
using the target URL or address, obtaining information relating to the athlete or sports team.

2. The method of claim 1 , wherein the method further comprises directing a user by an http post to the content management server after opening a browser on the device.

3. The method of claim 2 further comprising receiving the http post by the content management server and identifying the device being used, and then holding an http session open.

4. The method of claim 3 , further comprising after receiving the http post by the content management server, making a first call across a network to a third server and sending to the third server the information received in the http post from the device.

5. The method of claim 4 , wherein the third server is a template server.

6. The method of claim 4 , further comprising, receiving the first call by the third server and making a second call to a fourth server.

7. The method of claim 6 , wherein the fourth server is a type of template database server.

8. The method of claim 6 , wherein the fourth server has access to a second database which associates marker IDs with a corresponding SKU.

9. The method of claim 8 , further comprising associating the marker ID with the SKU or an article after receiving the first call by the third server.

10. The method of claim 8 , wherein each marker ID in the second database is also associated with a template web page ID such that in response to the first call from the third server, the fourth server returns the corresponding template web page ID to the third server which then returns the received template web page ID back to the content management server.

11. The method of claim 10 , wherein the content management server after the fourth server returns the corresponding template web page ID to the third server that further makes a third call to a content management database that has access to a third database that relates template web page IDS to web page templates and using the template web page ID received from the content management server, the content management database selects a corresponding web page template from the third database and returns the web page template to the content management server.

12. The method of claim 11 , wherein the web page template is specific to the item scanned.

13. The method of claim 11 , wherein the template web page ID is a URL or address for a third party server.

Assignees

• Avery Dennison Retail Information Services Llc

Inventors

• De Castro Paulo J

Classifications

• G06Q50/184 Primary

  Intellectual property management · CPC title

• B41M5/035

  by sublimation or volatilisation of {pre-printed} design {, e.g. sublistatic (B41M5/0256 takes precedence; printing on textiles D06P5/00)} · CPC title

• B42D25/305

  Associated digital information (record carriers for use with machines and with at least a part designed to carry digital markings G06K19/00) · CPC title

• B41M5/0256

  the transferable ink pattern being obtained by means of a computer driven printer, e.g. an ink jet or laser printer, or by electrographic means · CPC title

• G06F16/583

  using metadata automatically derived from the content · CPC title