Systems and methods for providing targeted content across user channels

Patent metadata

Field	Value
Publication number	US-11276087-B2
Application number	US-202017039181-A
Country	US
Kind code	B2
Filing date	Sep 30, 2020
Priority date	Sep 7, 2017
Publication date	Mar 15, 2022
Grant date	Mar 15, 2022

Abstract

A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.

First claim

What is claimed is:

1. A method of providing targeted content across user channels, the method comprising:
determining, by a synchronizing server, a plurality of users of a plurality of user devices based on stored device activity events occurring on the plurality of user devices;
determining, by the synchronizing server, through a network, for a respective user among the plurality of users, an additional secondary user device;
creating, by the synchronizing server, a cross-channel advertising campaign comprising targeted content configured to accept a response other than a voice communication from the respective user of the determined additional secondary user device; and
running, by the synchronizing server, the cross-channel advertising campaign by transmitting the targeted content of the cross-channel advertising campaign to the additional secondary user device, such that the targeted content is displayed on the additional secondary user device when a call received from an originator of the targeted content relates to a preexisting appointment, scheduled delivery, or product purchase associated with the originator.

2. The method of claim 1 , wherein the targeted content is displayed on a caller ID screen of a user's device.

3. The method of claim 2 , wherein the targeted content comprises one or more of a textual message, graphical elements, and user interface elements allowing the user to convey information to the originator of the targeted content.

4. The method of claim 2 , wherein the targeted content is sent in connection to a previous transaction between the user and the originator of the targeted content.

5. The method of claim 1 , the method further comprising:
creating a device activity campaign; and
running the device activity campaign on the user device.

6. The method of claim 5 , wherein the device activity campaign is run on a cross-channel event producer application on the user device.

7. A non-transitory computer readable medium storing a program causing a computer to execute a method of providing targeted content across user channels, the method comprising:
determining, by the synchronizing server, a plurality of users of a plurality of user devices based on stored device activity events occurring on the plurality of user devices;
determining, by the synchronizing server, through a network, for a respective user among the plurality of users, an additional secondary user device;
creating, by the synchronizing server, a cross-channel advertising campaign comprising targeted content configured to accept a response other than a voice communication from the respective user of the determined additional secondary user device; and
running, by the synchronizing server, the cross-channel advertising campaign by transmitting the targeted content of the cross-channel advertising campaign to the additional secondary user device, such that the targeted content is displayed on the additional secondary user device when a call received from an originator of the targeted content relates to a preexisting appointment, scheduled delivery, or product purchase associated with the originator.

8. The non-transitory computer readable medium of claim 7 , wherein the targeted content is displayed on a caller ID screen of a user's device.

9. The non-transitory computer readable medium of claim 8 , wherein the targeted content comprises one or more of a textual message, graphical elements, and user interface elements allowing the user to convey information to the originator of the targeted content.

10. The non-transitory computer readable medium of claim 8 , wherein the targeted content is sent in connection to a previous transaction between the user and the originator of the targeted content.

11. The non-transitory computer readable medium of claim 7 , the method further comprising:
creating a device activity campaign; and
running the device activity campaign on the user device.

12. The non-transitory computer readable medium of claim 11 , wherein the device activity campaign is run on a cross-channel event producer application on the user device.

13. A computer system for providing targeted content across user channels, the system comprising:
a memory having processor-readable instructions stored therein; and
a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a plurality of functions, including functions to:
determine a plurality of users of a plurality of user devices based on stored device activity events occurring on the plurality of user devices;
determine, through a network, for a respective user among the plurality of users, an additional secondary user device;
create a cross-channel advertising campaign comprising targeted content configured to accept a response other than a voice communication from the respective user of the determined additional secondary user device; and

run the cross-channel advertising campaign by transmitting the targeted content of the cross-channel advertising campaign to the additional secondary user device, such that the targeted content is displayed on the additional secondary user device when a call received from an originator of the targeted content relates to a preexisting appointment, scheduled delivery, or product purchase associated with the originator.

14. The computer system of claim 13 , wherein the targeted content is displayed on a caller ID screen of a user's device.

15. The computer system of claim 14 , wherein the targeted content comprises one or more of a textual message, graphical elements, and user interface elements allowing the user to convey information to the originator of the targeted content.

16. The computer system of claim 14 , wherein the targeted content is sent in connection to a previous transaction between the user and the originator of the targeted content.

17. The computer system of claim 13 , wherein the plurality of functions performed by the processor when executing the processor-readable instructions further includes functions to:
creating a device activity campaign; and
running the device activity campaign on the user device.

Assignees

• Verizon Media Inc

Inventors

• Pearson Eliot L
• Hearty Elena
• Crystal Jay
• Weltman Douglas
• Stone Marcy

Classifications

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0267

  Wireless devices · CPC title

• G06Q30/0271 Primary

  Personalized advertisement · CPC title

• G06Q30/0255

  based on user history · CPC title

• G06Q30/0251

  Targeted advertisements · CPC title