Methods and apparatus to use client-server communications across internet domains to determine distributed demographic information for media impressions

Patent metadata

Field	Value
Publication number	US-11218555-B2
Application number	US-201815933054-A
Country	US
Kind code	B2
Filing date	Mar 22, 2018
Priority date	Dec 20, 2010
Publication date	Jan 4, 2022
Grant date	Jan 4, 2022

Abstract

An example apparatus includes a data parser to extract an identifier and a cookie identifier from a message received at a first server of a first Internet domain from a client device, the cookie identifier associated with the first Internet domain, the identifier identifying at least one of the client device or a user of the client device to a second server in a second Internet domain outside the first Internet domain, a memory to store the identifier in association with the cookie identifier in an identifier-to-cookie map, a processor to associate demographic information corresponding to the identifier with an impression logged at the first server in association with the cookie identifier, the associating based on accessing the memory to identify that the cookie map stores the identifier with the cookie identifier, and a report generator to send the demographic information to the second server.

First claim

What is claimed is:

1. An apparatus, comprising:
an instructions interface to send computer-executable instructions to a client device in response to receiving a request for a login webpage of an Internet-based service associated with a first Internet domain, the computer-executable instructions to, when executed, cause the client device to send a message in response to detecting a login event at the client device in association with the Internet-based service;
a data parser to extract a first identifier and a cookie identifier from the message, the message received at a first server of the first Internet domain from the client device in response to the login event, the cookie identifier associated with the first Internet domain, the first identifier identifying at least one of the client device or a user of the client device to a second server in a second Internet domain outside the first Internet domain, the first identifier including a global unique identifier (GUID);
a memory to store the first identifier in association with the cookie identifier, the storing of the first identifier and the cookie identifier to generate an identifier-to-cookie map;
a mapper to map a login timestamp to the first identifier and the cookie identifier;
a cookie matcher to determine the user from multiple users of the client device based on the login timestamp;
a processor in circuit with the memory, the processor to associate demographic information corresponding to the first identifier with an impression logged at the first server in association with the cookie identifier, the associating of the demographic information with the logged impression based on accessing the memory to identify that the identifier-to-cookie map stores the first identifier with the cookie identifier; and
a report generator to send the demographic information to the second server.

2. The apparatus of claim 1 , wherein the login timestamp is indicative of a time at which the login event occurred at the login webpage associated with the first Internet domain.

3. The apparatus of claim 1 , further including an interface to receive media information corresponding to the impression in a network communication, the media information including at least one of a campaign identifier, a placement identifier, or a creative identifier associated with an advertisement.

4. The apparatus of claim 1 , wherein the first identifier distinguishes the at least one of the client device or the user from other client devices and users.

5. The apparatus of claim 1 , further including an interface to send the demographic information to the second server in a network communication.

6. The apparatus of claim 1 , further including an interface to receive the message from the client device in a network communication.

7. The apparatus of claim 1 , wherein the data parser, the memory, and the processor are located in the first server.

8. A non-transitory computer-readable medium comprising first instructions that, when executed, cause a processor to at least:
send second instructions to a client device in response to receiving a request for a login webpage of an Internet-based service associated with a first Internet domain, the second instructions to, when executed, cause the client device to send a message in response to detecting a login event at the client device in association with the Internet-based service;
extract, at a first server of the first Internet domain, a first identifier and a cookie identifier from the message, the message received at the first server of the first Internet domain from the client device in response to the login event, the cookie identifier associated with the first Internet domain, the first identifier identifying at least one of the client device or a user of the client device to a second server in a second Internet domain outside the first Internet domain, the first identifier including a global unique identifier (GUID);
store the first identifier in association with the cookie identifier in a memory in circuit with the processor, the storing of the first identifier and the cookie identifier to generate an identifier-to-cookie map;
map a login timestamp to the first identifier and the cookie identifier;
receive media information corresponding to a media impression and the first identifier;
based on the login timestamp, determine the user from a plurality of users of the client device as corresponding to the media impression;
associate demographic information corresponding to the first identifier with an impression logged at the first server in association with the cookie identifier, the associating of the demographic information with the logged impression based on accessing the memory to identify that the identifier-to-cookie map stores the first identifier with the cookie identifier; and
send the demographic information to the second server.

9. The non-transitory computer-readable medium of claim 8 , wherein the first instructions, when executed, cause the processor to indicate a time at which the login event occurred at the login webpage associated with the first Internet domain using the login timestamp.

10. The non-transitory computer-readable medium of claim 8 , wherein the first instructions, when executed, cause the processor to receive media information corresponding to the impression in a network communication, the media information including at least one of a campaign identifier, a placement identifier, or a creative identifier associated with an advertisement.

11. The non-transitory computer-readable medium of claim 8 , wherein the first instructions, when executed, cause the processor to send the demographic information to the second server in a network communication.

12. The non-transitory computer-readable medium of claim 8 , wherein the first instructions, when executed, cause the processor to receive the message from the client device in a network communication.

13. A method comprising:
sending, by executing first instructions with a processor, second instructions to a client device in response to receiving a request for a login webpage of an Internet-based service associated with a first Internet domain, the second instructions to, when executed, cause the client device to send a message in response to detecting a login event at the client device in association with the Internet-based service;
extracting, by executing the first instructions with the processor, a first identifier and a cookie identifier from the message, the message received at a first server of the first Internet domain from the client device in response to the login event, the cookie identifier associated with the first Internet domain, the first identifier identifying at least one of the client device or a user of the client device to a second server in a second Internet domain outside the first Internet domain, the first identifier including a global unique identifier (GUID);
storing, by executing the first instructions with the processor, the first identifier in association with the cookie identifier in memory, the storing of the first identifier and the cookie identifier to generate an identifier-to-cookie map;
mapping, by executing the first instructions with the processor, a login timestamp to the first identifier and the cookie identifier;
determining, by executing the first instructions with the processor, the user from a plurality of users of the client device based on the login timestamp;
associating, by executing the first instructions with the processor, demographic information corresponding to the first identifier with an impression logged at the first server in association with the cook

Assignees

• Nielsen Co Us Llc

Inventors

• Heffernan Ronan
• Splaine Steven John
• Kalus Mark
• Paparo Ari
• Geraghty Kevin

Classifications

• H04L67/01

  Protocols · CPC title

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• H04L43/04

  Processing captured monitoring data, e.g. for logfile generation · CPC title

• H04L67/1396

  specially adapted for monitoring users' activity · CPC title