Systems and methods for distributing online advertisements

Patent metadata

Field	Value
Publication number	US-11120486-B2
Application number	US-201715657606-A
Country	US
Kind code	B2
Filing date	Jul 24, 2017
Priority date	Jul 24, 2017
Publication date	Sep 14, 2021
Grant date	Sep 14, 2021

Abstract

Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of creating a unique identification (UID) for an online advertisement for an item available for sale from an online retailer, publishing the online advertisement with the UID for the item in an online medium of the online retailer, receiving a user selection of the online advertisement with the UID, coordinating displaying a landing webpage for the item from the online retailer on an interface of the user electronic device, recording the user selection of the online advertisement with the UID in an event log, and extracting the UID from the event log to track clicks of the online advertisement when published.

First claim

What is claimed is:

1. A system comprising:
one or more processors; and
one or more non-transitory storage devices storing computing instructions configured to run on the one or more processors and perform:
creating, with an advertisement system of an online retailer, one or more unique identifications (UIDs) for one or more online advertisements for an item available for sale from the online retailer, wherein each respective unique identification (UID) of the one or more UIDs corresponds with a respective online delivery medium of one or more online delivery mediums for a respective online advertisement of the one or more online advertisements for the item;
constructing, by a publisher system of a publisher, a list of eligible online advertisements comprising the respective online advertisement;
allowing the publisher system of the publisher to publish only a portion of the list of eligible online advertisements comprising the respective online advertisement with a respective UID for the item in the respective online delivery medium, wherein the one or more UIDs comprise the respective UID;
receiving, from a user electronic device of a user, a user selection of the respective online advertisement with the respective UID, as published;
in response to receiving the user selection:
coordinating displaying, without using one or more redirects, a landing webpage for the item from the online retailer on an interface of the user electronic device, wherein:
the landing webpage for the item is located at a uniform resource locator (URL); and
the respective UID is embedded within the URL; and

recording the user selection of the respective online advertisement with the respective UID in an event log;

extracting, with the advertisement system of the online retailer, selections of the respective UID from the event log to track clicks of the respective online advertisement when published in the respective online delivery medium;
retrieving information related to the respective UID comprising:
budget information for an advertisement campaign that includes the item;
supplier information for the item; and
impression beacon information for the respective online advertisement with the respective UID, as published;

receiving, by the advertisement system of the online retailer, one or more modified advertisement details for the item, the one or more modified advertisement details comprising:
(a) a modified item identification number for the item, the modified item identification number being different than the respective UID;
(b) a modified cost per click for the item as part of the advertisement campaign that includes the item; and
(c) a modified group identification for the advertisement campaign that includes the item;

combining, by the advertisement system of the online retailer, the respective UID with one or more corresponding respective modified advertisement details of the one or more modified advertisement details for the item; and
allowing the publisher system of the publisher to publish a modified online advertisement with the respective UID for the item in the respective online delivery medium, the modified online advertisement comprising the respective UID and the one or more corresponding respective modified advertisement details of the one or more modified advertisement details, as combined.

2. The system of claim 1 , wherein creating, with the advertisement system of the online retailer, the one or more UIDs for the one or more online advertisements for the item available for sale from the online retailer comprises:
combining, with the advertisement system of the online retailer, each respective UID of the one or more UIDs with one or more advertisement details for the item, each respective advertisement detail of the one or more advertisement details comprising at least one of:
(a) an item identification number for the item;
(b) a cost per click for the item as part of the advertisement campaign that includes the item; or
(c) a group identification for the advertisement campaign that includes the item.

3. The system of claim 2 , wherein allowing the publisher system of the publisher to publish only a portion of the list of eligible online advertisements comprising the respective online advertisement comprises:
transmitting, by the advertisement system of the online retailer, the respective UID and one or more respective advertisement details for the item, as combined, to a queue;
consuming, by the publisher system of the publisher, the respective UID and the one or more respective advertisement details for the item, as combined, from the queue; and
tagging the respective online advertisement with the respective UID.

4. The system of claim 3 , wherein:
allowing the publisher system of the publisher to publish the modified online advertisement further comprises:
transmitting, by the advertisement system of the online retailer, the respective UID and the one or more corresponding respective modified advertisement details for the item, as combined, to the queue; and
consuming, by the publisher system of the publisher, the respective UID and the one or more corresponding respective modified advertisement details for the item, as combined, from the queue.

5. The system of claim 1 , wherein:
allowing the publisher system of the publisher to publish only a portion of the list of eligible online advertisements comprising the respective online advertisement with the respective UID for the item in the respective online delivery medium comprises:
publishing, with the publisher system of the publisher, the respective online advertisement in the respective online delivery medium, wherein:
the respective online advertisement comprises a hyperlink to the landing webpage for the item;
the hyperlink is embedded in at least a portion of the respective online advertisement; and
the hyperlink comprises the URL of the landing webpage;

receiving, from the user electronic device, the user selection of the respective online advertisement with the respective UID comprises:
receiving, from the user electronic device, the user selection of the at least the portion of the respective online advertisement;

coordinating displaying, without using the one or more redirects, the landing webpage for the item from the online retailer on the interface of the user electronic device comprises:
coordinating displaying, without using the one or more redirects, the landing webpage for the item from the online retailer on the interface of the user electronic device with the respective UID being part of the URL of the landing webpage;

recording the user selection of the respective online advertisement with the respective UID in the event log comprises:
recording, in the event log, the user selection of the respective online advertisement with the respective UID being part of the URL of the landing webpage; and

extracting, with the advertisement system of the online retailer, the selections of the respective UID from the event log to track the clicks of the respective online advertisement when published in the respective online delivery medium comprises:
identifying, with the advertisement system of the online retailer, the respective UID in the URL of the landing webpage from the event log to track the clicks of the respective online advertisement when published in the respective online delivery medium.

6. The system of claim 1 , wherein:
allowing the publisher system of the publisher to publish only a portion of the list of eligible online advertisements comprising the respective online advertisement with the respective UID for the item in the respective online delivery medium comprises:
publishing, with the publisher system of the publisher, the respective online adver

Assignees

• Wal Mart Stores Inc
• Walmart Apollo Llc

Inventors

• Natarajan Girish Nath
• Rita Chintan Jagdish
• Sowdaboina Venkata Pranay Kumar

Classifications

• G06Q30/0254

  based on statistics · CPC title

• G06Q30/0277

  Online advertisement · CPC title

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06Q30/0601 Primary

  Electronic shopping [e-shopping] · CPC title