Bi-directional multi-channel social media brokering

Patent metadata

Field	Value
Publication number	US-11075875-B2
Application number	US-202016896024-A
Country	US
Kind code	B2
Filing date	Jun 8, 2020
Priority date	Mar 10, 2015
Publication date	Jul 27, 2021
Grant date	Jul 27, 2021

Abstract

The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for bi-directional social media broker services that connect multiple social media sites using a common management framework. The claimed embodiments address the problem of efficiently scaling and managing bidirectional interaction with multiple social media publishing channels. More specifically, the claimed embodiments are directed to approaches for a computing platform having multiple message broker modules that enable bi-directional communication of messages between a common resource manager and a plurality of social media sites. The message broker modules can receive messages in a unified message format from the common resource manager, queue the messages for asynchronous processing, translate the messages from the unified message format to a site-specific format, and deliver the translated messages to multiple social media sites.

First claim

What is claimed is:

1. One or more non-transitory computer readable media comprising instructions which, when executed by one or more hardware processors, causes performance of operations comprising:
receiving, from a social resource management application via a communication application, a first communication comprising first content formatted using a first format, wherein the communication application is specific to a social media site;
responsive to receiving the first communication:
converting the first content to a second format, specific to the social media site, to generate a first converted communication; and
transmitting the first converted communication to the social media site;

receiving a second communication from the social media site, the second communication comprising second content formatted using the second format, wherein the second content comprises at least one data item responsive to the first converted message; and
responsive to receiving the second message:
converting the second content to the first format to generate a second converted communication; and
transmitting the second converted communication to the social resource management application.

2. The one or more media of claim 1 , wherein the social resource management application comprises a user interface, and wherein the first content is populated based on user interaction with the user interface.

3. The one or more media of claim 1 , wherein the second content comprises statistical data associated with the social media site.

4. The one or more media of claim 1 , wherein the operations further comprise:
providing, to the social resource management application, a second communication application specific to a second social media site;
receiving a third communication from the social resource management application and via the second communication application, the third communication comprising third content formatted using the first format; and
responsive to receiving the third communication:
converting the third content to a third format, specific to the second social media site, to generate a third converted communication; and
transmitting the third converted communication to the second social media site.

5. The one or more media of claim 1 , wherein the communication application comprises display parameters and content constraints associated with the social media site.

6. The one or more media of claim 1 , wherein the operations further comprise:
prior to receiving the first communication from the social resource management application, establishing a connection with a server associated with the social media site to facilitate authenticated access to the social media site.

7. A method comprising:
receiving, from a social resource management application via a communication application, a first communication comprising first content formatted using a first format, wherein the communication application is specific to a social media site;
responsive to receiving the first communication:
converting the first content to a second format, specific to the social media site, to generate a first converted communication; and
transmitting the first converted communication to the social media site;

receiving a second communication from the social media site, the second communication comprising second content formatted using the second format, wherein the second content comprises at least one data item responsive to the first converted message; and
responsive to receiving the second message:
converting the second content to the first format to generate a second converted communication; and
transmitting the second converted communication to the social resource management application,

wherein the method is performed by at least one device including a hardware processor.

8. The method of claim 7 , wherein the social resource management application comprises a user interface, and wherein the first content is populated based on user interaction with the user interface.

9. The method of claim 7 , wherein the second content comprises statistical data associated with the social media site.

10. The method of claim 7 , further comprising:
providing, to the social resource management application, a second communication application specific to a second social media site;
receiving a third communication from the social resource management application and via the second communication application, the third communication comprising third content formatted using the first format; and
responsive to receiving the third communication:
converting the third content to a third format, specific to the second social media site, to generate a third converted communication; and
transmitting the third converted communication to the second social media site.

11. The method of claim 7 , wherein the communication application comprises display parameters and content constraints associated with the social media site.

12. The method of claim 7 , further comprising:
prior to receiving the first communication from the social resource management application, establishing a connection with a server associated with the social media site to facilitate authenticated access to the social media site.

13. A system comprising:
at least one device including a hardware processor;
the system being configured to perform operations comprising:
receiving, from a social resource management application via a communication application, a first communication comprising first content formatted using a first format, wherein the communication application is specific to a social media site;
responsive to receiving the first communication:
converting the first content to a second format, specific to the social media site, to generate a first converted communication; and
transmitting the first converted communication to the social media site;

receiving a second communication from the social media site, the second communication comprising second content formatted using the second format, wherein the second content comprises at least one data item responsive to the first converted message; and
responsive to receiving the second message:
converting the second content to the first format to generate a second converted communication; and
transmitting the second converted communication to the social resource management application.

14. The system of claim 13 , wherein the social resource management application comprises a user interface, and wherein the first content is populated based on user interaction with the user interface.

15. The system of claim 13 , wherein the second content comprises statistical data associated with the social media site.

16. The system of claim 13 , wherein the operations further comprise:
providing, to the social resource management application, a second communication application specific to a second social media site;
receiving a third communication from the social resource management application and via the second communication application, the third communication comprising third content formatted using the first format; and
responsive to receiving the third communication:
converting the third content to a third format, specific to the second social media site, to generate a third converted communication; and
transmitting the third converted communication to the second social media site.

17. The system of claim 13 , wherein the communication application comprises display parameters and content constraints associated with the social media site.

18. T

Assignees

• Oracle Int Corp

Inventors

• Li Wenhua
• Nama Vivek
• Jiang Yizhou
• Shah Vivek S
• You Natalie
• Cedar Eran
• Yuan Quan
• Zou Muhan
• Shi Tuo

Classifications

• H04L51/066 Primary

  Format adaptation, e.g. format conversion or compression · CPC title

• H04L51/52 Primary

  for supporting social networking services · CPC title

• H04L51/32 Primary

  Electricity · mapped topic