Systems and methods for contextual targeting optimization
US-2024412251-A1 · Dec 12, 2024 · US
US11074626B2 · US · B2
| Field | Value |
|---|---|
| Publication number | US-11074626-B2 |
| Application number | US-201414495535-A |
| Country | US |
| Kind code | B2 |
| Filing date | Sep 24, 2014 |
| Priority date | Sep 27, 2013 |
| Publication date | Jul 27, 2021 |
| Grant date | Jul 27, 2021 |
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Official abstract text for this publication.
When detecting selection of a source application stored in a storage section in a user device, a controller outputs to the user device an advertisement link related to a destination application associated with the source. When the advertisement link is selected in the user device, the controller guides the user device to the destination application. The controller acquires completion state information on a mission in the destination application associated with the user ID of the user of the user device, and stores the completion state information in the storage section. When the completion state information meets a predetermined condition, the controller provides the completion state information to the source application in order to give an incentive to the user in the source application.
Opening claim text (preview).
The invention claimed is: 1. A method performed by a server for managing a plurality of applications including a first application and a second application, the method comprising: in response to the first application being selected in a first user device of a first user, controlling the first user device to output a link related to the second application associated with the first application; guiding the first user device to the second application, when the link is selected in the first user device; acquiring completion state information on a mission from the second application, the mission being performed by the first user of the first user device on the second application in response to the link being selected in the first user device, and the completion state information being associated with a user ID of the first user; storing the completion state information; receiving a request for checking completion state on the mission from the first application; providing to the first application the completion state information on the mission performed in the second application in response to the link being selected in the first user device, which is acquired by the acquiring from the second application, when the completion state information meets a predetermined condition, so that the first application provides an incentive in the first application to the first user as a result of the first user selecting the link and performing the mission in the second application; storing information of a currently-used game in association with the user ID; checking whether the second application is registered or not based on the information of the currently-used game in association with the user ID, when the first application is selected in the first user device; controlling the first user device to output the link to the first user device when the first user device is not using the second application; storing the user ID as a participant, when the link is selected in the first user device; and acquiring, from the second application, completion state information for the user ID of the participant. 2. The method according to claim 1 , further comprising: storing a user group associated with user IDs of a plurality of participants, and storing completion state information for each of the plurality of participants, based on use state information of each user belonging to the user group. 3. The method according to claim 1 , further comprising: managing a first number of users which use a first application and do not use a second application and a second number of users which use the second application and do not use the first application; setting one application with fewer users as the first application and other application as the second application, among the first application and the second application, based on a comparison of the first number and the second number; and providing a higher incentive on the first application with fewer users. 4. The method according to claim 2 , further comprising: updating the completion state information as a group, for the plurality of participants belonging to the user group, when the completion state information related to at least one of the plurality of participants meets the predetermined condition. 5. A server for managing a plurality of applications including a first application and a second application, the server comprising: circuitry configured to store information associating the first application with the second application and completion state information on at least one mission associated with user IDs of participants; in response to the first application being selected in a first user device of a first user, control the first user device connected to the server via a network, to output a link related to the second application associated with the first application; guide the first user device to the second application, when the link is selected in the first user device; acquire completion state information on a mission from the second application, the mission being performed by the first user of the first user device on the second application in response to the link being selected in the first user device, and the completion state information being associated with the user ID of the first user; store the completion state information; receive a request for checking completion state on the mission from the first application; and provide to the first application the completion state information on the mission performed in the second application in response to the link being selected in the first user device, which is acquired by the circuitry from the second application, when the completion state information meets a predetermined condition, so that the first application provides an incentive in the first application to the first user as a result of the first user selecting the link and performing the mission in the second application; wherein the circuitry is configured to store information of a currently-used game in association with the user ID, wherein the circuitry is configured to check whether the second application is registered or not based on the information of the currently-used game in association with the user ID, when the first application is selected in the first user device, wherein the circuitry is configured to control the first user device to output the link to the first user device when the first user device is not using the second application, wherein the circuitry is configured to store the user ID as a participant, when the link is selected in the first user device, and wherein the circuitry is configured to acquire, from the second application, completion state information for the user ID of the participant. 6. The server according to claim 5 , wherein the circuitry is configured to store a user group associated with user IDs of a plurality of participants, and wherein the circuitry is configured to store completion state information for each of the plurality of participants, based on use state information of each user belonging to the user group. 7. The server according to claim 5 , wherein the circuitry is configured to manage a first number of users which use a first application and do not use a second application and a second number of users which use the second application and do not use the first application, wherein the circuitry is configured to set one application with fewer users as the first application and other application as the second application, among the first application and the second application, based on a comparison of the first number and the second number, and wherein the circuitry is configured to provide a higher incentive on the first application with fewer users. 8. The server according to claim 6 , wherein the circuitry is configured to update the completion state information as a group, for the plurality of participants belonging to the user group, when the completion state information related to at least one of the plurality of participants meets the predetermined condition. 9. A non-transitory computer readable medium, including computer-program instructions, which when executed by a server for managing a plurality of applications including a first application and a second application, cause the server to: store information associating the first application and the second application and completion state information on at least one mission in association with user IDs of participants; in response to the first application being selected in a first user device of a first user, control the first user device connected to the server via a network, to output an link related to the second application associated with the
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